--- title: "NordicTrack vs Rep Fitness: Which is searched more?" description: "Is NordicTrack or Rep Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable dumbbells brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands/compare/nordictrack-vs-rep-fitness" publisher: "Brandwave" --- # NordicTrack vs Rep Fitness: Which is searched more? Is NordicTrack or Rep Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable dumbbells brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordicTrack and Rep Fitness - **Competitive set**: Adjustable dumbbells brands - **Market**: Global - **Month measured**: Sep 2026 - **NordicTrack Share of Search**: 34.3% - **Rep Fitness Share of Search**: 27.3% ## Is NordicTrack or Rep Fitness more popular in search? - In September 2026, NordicTrack had more branded searches than Rep Fitness among adjustable dumbbells brands worldwide. NordicTrack had about 114,000 branded searches, while Rep Fitness had 90,500. NordicTrack made up 34.3% of all adjustable dumbbells brand searches we track, and Rep Fitness accounted for 27.3%. - NordicTrack was ahead of Rep Fitness in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NordicTrack’s share of searches among adjustable dumbbells brands worldwide moved from 41.9% to 34.3%, and its estimated monthly branded searches moved from 150K to 114K. - Across the 12 months ending September 2026, Rep Fitness’ share of searches among adjustable dumbbells brands worldwide moved from 20.7% to 27.3%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top adjustable dumbbells brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rep Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NordicTrack did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PowerBlock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NÜOBELL | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rep Fitness | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bowflex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NordicTrack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adjustable dumbbells brands - Asked ChatGPT "Which adjustable dumbbells brand should I buy?": 1. PowerBlock, 2. Rep Fitness, 3. NÜOBELL, 4. Bowflex - Asked ChatGPT "What are the best adjustable dumbbells brands?": 1. PowerBlock, 2. NÜOBELL, 3. Rep Fitness, 4. Bowflex - Asked ChatGPT "What's the best adjustable dumbbells brand for home strength training?": 1. PowerBlock, 2. NÜOBELL, 3. Rep Fitness - Searched Google, AI Overview "best adjustable dumbbells": 1. NÜOBELL, 2. Rep Fitness, 3. Bowflex - Searched Google, AI Overview "home dumbbell set": 1. PowerBlock Not named in any answer: NordicTrack. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for adjustable dumbbells brands worldwide in September 2026? - In September 2026, Rep Fitness gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%. - In September 2026, NordicTrack lost share of searches among adjustable dumbbells brands worldwide, from 41.3% to 34.3%. ## Month by month | Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | Rep Fitness estimated searches | Rep Fitness Share of Search | Rep Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150K | 41.9% | 1 | 74K | 20.7% | 3 | | Nov 2025 | 259K | 46.3% | 1 | 135K | 24.2% | 2 | | Dec 2025 | 278K | 52.1% | 1 | 90.5K | 17% | 3 | | Jan 2026 | 288K | 53.2% | 1 | 90.5K | 16.7% | 3 | | Feb 2026 | 213K | 50.6% | 1 | 74K | 17.6% | 3 | | Mar 2026 | 174K | 45.7% | 1 | 74K | 19.4% | 3 | | Apr 2026 | 144K | 41% | 1 | 74K | 21% | 3 | | May 2026 | 143K | 38.7% | 1 | 90.5K | 24.5% | 3 | | Jun 2026 | 156K | 44.7% | 1 | 74K | 21.2% | 3 | | Jul 2026 | 171K | 44.9% | 1 | 74K | 19.4% | 3 | | Aug 2026 | 159K | 41.3% | 1 | 90.5K | 23.5% | 3 | | Sep 2026 | 114K | 34.3% | 1 | 90.5K | 27.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using NordicTrack’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750” and “nordictrack commercial 1750”, summed into one figure. - **Rep Fitness**: Measured on the search term “rep fitness”. - [NordicTrack profile](/demand/global-en/brands/nordictrack) - [Rep Fitness profile](/demand/global-en/brands/rep-fitness) - [All adjustable dumbbells brands worldwide](/demand/global-en/categories/adjustable-dumbbells-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordicTrack or Rep Fitness more popular in search? In September 2026, NordicTrack had more branded searches than Rep Fitness among adjustable dumbbells brands worldwide. NordicTrack had about 114,000 branded searches, while Rep Fitness had 90,500. NordicTrack made up 34.3% of all adjustable dumbbells brand searches we track, and Rep Fitness accounted for 27.3%. ## Cite this page Brandwave. "NordicTrack vs Rep Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands/compare/nordictrack-vs-rep-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands/compare/nordictrack-vs-rep-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.