--- title: "Bowflex vs Rep Fitness: Which is searched more?" description: "Is Bowflex or Rep Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable dumbbells brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands/compare/bowflex-vs-rep-fitness" publisher: "Brandwave" --- # Bowflex vs Rep Fitness: Which is searched more? Is Bowflex or Rep Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adjustable dumbbells brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bowflex and Rep Fitness - **Competitive set**: Adjustable dumbbells brands - **Market**: Global - **Month measured**: Sep 2026 - **Bowflex Share of Search**: 27.3% - **Rep Fitness Share of Search**: 27.3% ## Is Bowflex or Rep Fitness more popular in search? - In September 2026, Bowflex and Rep Fitness were level in searches among adjustable dumbbells brands worldwide, with an estimated 90.5K branded searches each, at 27.3% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Rep Fitness took it in November 2025, Bowflex took it in December 2025. - Across the 12 months ending September 2026, Bowflex’s share of searches among adjustable dumbbells brands worldwide moved from 25.3% to 27.3%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Rep Fitness’ share of searches among adjustable dumbbells brands worldwide moved from 20.7% to 27.3%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top adjustable dumbbells brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rep Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bowflex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rep Fitness was listed before Bowflex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PowerBlock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NÜOBELL | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rep Fitness | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bowflex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NordicTrack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adjustable dumbbells brands - Asked ChatGPT "Which adjustable dumbbells brand should I buy?": 1. PowerBlock, 2. Rep Fitness, 3. NÜOBELL, 4. Bowflex - Asked ChatGPT "What are the best adjustable dumbbells brands?": 1. PowerBlock, 2. NÜOBELL, 3. Rep Fitness, 4. Bowflex - Asked ChatGPT "What's the best adjustable dumbbells brand for home strength training?": 1. PowerBlock, 2. NÜOBELL, 3. Rep Fitness - Searched Google, AI Overview "best adjustable dumbbells": 1. NÜOBELL, 2. Rep Fitness, 3. Bowflex - Searched Google, AI Overview "home dumbbell set": 1. PowerBlock Not named in any answer: NordicTrack. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for adjustable dumbbells brands worldwide in September 2026? - In September 2026, Bowflex gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%. - In September 2026, Rep Fitness gained share of searches among adjustable dumbbells brands worldwide, from 23.5% to 27.3%. ## Month by month | Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | Rep Fitness estimated searches | Rep Fitness Share of Search | Rep Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 25.3% | 2 | 74K | 20.7% | 3 | | Nov 2025 | 110K | 19.7% | 3 | 135K | 24.2% | 2 | | Dec 2025 | 110K | 20.6% | 2 | 90.5K | 17% | 3 | | Jan 2026 | 110K | 20.3% | 2 | 90.5K | 16.7% | 3 | | Feb 2026 | 90.5K | 21.5% | 2 | 74K | 17.6% | 3 | | Mar 2026 | 90.5K | 23.7% | 2 | 74K | 19.4% | 3 | | Apr 2026 | 90.5K | 25.7% | 2 | 74K | 21% | 3 | | May 2026 | 90.5K | 24.5% | 2 | 90.5K | 24.5% | 3 | | Jun 2026 | 74K | 21.2% | 2 | 74K | 21.2% | 3 | | Jul 2026 | 90.5K | 23.8% | 2 | 74K | 19.4% | 3 | | Aug 2026 | 90.5K | 23.5% | 2 | 90.5K | 23.5% | 3 | | Sep 2026 | 90.5K | 27.3% | 2 | 90.5K | 27.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bowflex’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bowflex**: Measured on the search term “bowflex”. - **Rep Fitness**: Measured on the search term “rep fitness”. - [Bowflex profile](/demand/global-en/brands/bowflex) - [Rep Fitness profile](/demand/global-en/brands/rep-fitness) - [All adjustable dumbbells brands worldwide](/demand/global-en/categories/adjustable-dumbbells-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bowflex or Rep Fitness more popular in search? In September 2026, Bowflex and Rep Fitness were level in searches among adjustable dumbbells brands worldwide, with an estimated 90.5K branded searches each, at 27.3% of the total each. ## Cite this page Brandwave. "Bowflex vs Rep Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands/compare/bowflex-vs-rep-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands/compare/bowflex-vs-rep-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.