--- title: "Adjustable dumbbells brands: Which are searched most?" description: "Compare the adjustable dumbbells brands people buy. Share of Search among NordicTrack, Bowflex and PowerBlock, the adjustable dumbbells brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands" publisher: "Brandwave" --- # Adjustable dumbbells brands: Which are searched most? Compare the adjustable dumbbells brands people buy. Share of Search among NordicTrack, Bowflex and PowerBlock, the adjustable dumbbells brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Adjustable dumbbells brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: NordicTrack, 49.2% ## Which brand is most popular in search among adjustable dumbbells brands worldwide? - In September 2026, NordicTrack was the most searched among adjustable dumbbells brands worldwide, with an estimated 114K branded searches and 49.2% estimated Share of Search within this set. - Bowflex is in 2nd place, 10 percentage points behind at 39.1% Share of Search. - Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among adjustable dumbbells brands worldwide decreased from 54.8% to 49.2%. - Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among adjustable dumbbells brands worldwide increased from 33.1% to 39.1%. - Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among adjustable dumbbells brands worldwide peaked at 65.7% in January 2026 and was lowest at 49.2% in September 2026. - Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among adjustable dumbbells brands worldwide peaked at 39.1% in September 2026 and was lowest at 25.1% in January 2026. - Across the 12 months ending September 2026, PowerBlock’s estimated Share of Search among adjustable dumbbells brands worldwide peaked at 12.6% in June 2026 and was lowest at 9.2% in January 2026. - Across the 12 months ending September 2026, PowerBlock held steady: its estimated Share of Search among adjustable dumbbells brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [NordicTrack vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-nordictrack): 49.2% against 39.1% Share of Search. - [NordicTrack vs PowerBlock: compare search popularity](/demand/global-en/compare/nordictrack-vs-powerblock): 49.2% against 11.7% Share of Search. - [Bowflex vs PowerBlock: compare search popularity](/demand/global-en/compare/bowflex-vs-powerblock): 39.1% against 11.7% Share of Search. ## How did search popularity change for adjustable dumbbells brands worldwide in September 2026? - In September 2026, Bowflex gained estimated Share of Search among adjustable dumbbells brands worldwide, from 32% to 39.1%. - In September 2026, NordicTrack lost estimated Share of Search among adjustable dumbbells brands worldwide, from 56.3% to 49.2%. - Estimated monthly branded searches for PowerBlock worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | NordicTrack | 49.2% | 114K | -28.5% | NordicTrack | | 2 | Bowflex | 39.1% | 90.5K | 0.0% | Bowflex | | 3 | PowerBlock | 11.7% | 27.1K | -18.1% | PowerBlock | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | NordicTrack | 150K | 54.8% | 1 | | Oct 2025 | Bowflex | 90.5K | 33.1% | 2 | | Oct 2025 | PowerBlock | 33.1K | 12.1% | 3 | | Nov 2025 | NordicTrack | 259K | 63.2% | 1 | | Nov 2025 | Bowflex | 110K | 26.9% | 2 | | Nov 2025 | PowerBlock | 40.5K | 9.9% | 3 | | Dec 2025 | NordicTrack | 278K | 64.9% | 1 | | Dec 2025 | Bowflex | 110K | 25.7% | 2 | | Dec 2025 | PowerBlock | 40.5K | 9.4% | 3 | | Jan 2026 | NordicTrack | 288K | 65.7% | 1 | | Jan 2026 | Bowflex | 110K | 25.1% | 2 | | Jan 2026 | PowerBlock | 40.5K | 9.2% | 3 | | Feb 2026 | NordicTrack | 213K | 63.2% | 1 | | Feb 2026 | Bowflex | 90.5K | 26.9% | 2 | | Feb 2026 | PowerBlock | 33.1K | 9.8% | 3 | | Mar 2026 | NordicTrack | 174K | 58.5% | 1 | | Mar 2026 | Bowflex | 90.5K | 30.4% | 2 | | Mar 2026 | PowerBlock | 33.1K | 11.1% | 3 | | Apr 2026 | NordicTrack | 144K | 53.9% | 1 | | Apr 2026 | Bowflex | 90.5K | 33.8% | 2 | | Apr 2026 | PowerBlock | 33.1K | 12.4% | 3 | | May 2026 | NordicTrack | 143K | 53.6% | 1 | | May 2026 | Bowflex | 90.5K | 34% | 2 | | May 2026 | PowerBlock | 33.1K | 12.4% | 3 | | Jun 2026 | NordicTrack | 156K | 59.3% | 1 | | Jun 2026 | Bowflex | 74K | 28.1% | 2 | | Jun 2026 | PowerBlock | 33.1K | 12.6% | 3 | | Jul 2026 | NordicTrack | 171K | 58.1% | 1 | | Jul 2026 | Bowflex | 90.5K | 30.7% | 2 | | Jul 2026 | PowerBlock | 33.1K | 11.2% | 3 | | Aug 2026 | NordicTrack | 159K | 56.3% | 1 | | Aug 2026 | Bowflex | 90.5K | 32% | 2 | | Aug 2026 | PowerBlock | 33.1K | 11.7% | 3 | | Sep 2026 | NordicTrack | 114K | 49.2% | 1 | | Sep 2026 | Bowflex | 90.5K | 39.1% | 2 | | Sep 2026 | PowerBlock | 27.1K | 11.7% | 3 | ## What is being compared - **Bowflex**: Measured on the search term “bowflex”. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750” and “nordictrack commercial 1750”, summed into one figure. - **PowerBlock**: Measured on the search term “powerblock”. - [Bowflex](/demand/global-en/brands/bowflex) - [NordicTrack](/demand/global-en/brands/nordictrack) - [PowerBlock](/demand/global-en/brands/powerblock) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among adjustable dumbbells brands worldwide? In September 2026, NordicTrack was the most searched among adjustable dumbbells brands worldwide, with an estimated 114K branded searches and 49.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Adjustable dumbbells brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/adjustable-dumbbells-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.