--- title: "DoubleVerify vs Pixalate: Which is searched more?" description: "Is DoubleVerify or Pixalate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ad-verification-platforms/compare/doubleverify-vs-pixalate" publisher: "Brandwave" --- # DoubleVerify vs Pixalate: Which is searched more? Is DoubleVerify or Pixalate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ad verification platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DoubleVerify and Pixalate - **Competitive set**: Ad verification platforms - **Market**: Global - **Month measured**: Sep 2026 - **DoubleVerify Share of Search**: 32% - **Pixalate Share of Search**: 5.1% ## Is DoubleVerify or Pixalate more popular in search? - In September 2026, DoubleVerify had more branded searches than Pixalate among ad verification platforms worldwide. DoubleVerify had about 8,100 branded searches, while Pixalate had 1,300. DoubleVerify made up 32% of all ad verification platform searches we track, and Pixalate accounted for 5.1%. - DoubleVerify was ahead of Pixalate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DoubleVerify’s share of searches among ad verification platforms worldwide moved from 30.7% to 32%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Pixalate’s share of searches among ad verification platforms worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top ad verification platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DoubleVerify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pixalate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DoubleVerify was listed before Pixalate in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DoubleVerify | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Integral Ad Science | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HUMAN Security | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pixalate | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Confiant | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Adloox | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Moat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ad verification platforms - Asked ChatGPT "Which ad verification platform should I use?": 1. DoubleVerify, 2. Integral Ad Science, 3. HUMAN Security, 4. Pixalate - Asked ChatGPT "What are the best ad verification platforms?": 1. Integral Ad Science, 2. DoubleVerify, 3. HUMAN Security, 4. Pixalate, 5. Adloox - Asked ChatGPT "What's the best ad verification platform for brand safety and viewability?": 1. DoubleVerify, 2. Integral Ad Science, 3. HUMAN Security - Searched Google, AI Overview "fraud detection software": named none of the brands we track - Searched Google, AI Overview "ad verification platforms": 1. DoubleVerify, 2. Integral Ad Science, 3. Pixalate, 4. Confiant, 5. HUMAN Security, 6. Adloox Not named in any answer: Moat. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ad verification platforms worldwide in September 2026? - In September 2026, DoubleVerify lost share of searches among ad verification platforms worldwide, from 44.8% to 32%. - Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Month by month | Month | DoubleVerify estimated searches | DoubleVerify Share of Search | DoubleVerify rank | Pixalate estimated searches | Pixalate Share of Search | Pixalate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 30.7% | 1 | 2.4K | 6.1% | 5 | | Nov 2025 | 9.9K | 29.4% | 1 | 1.9K | 5.6% | 5 | | Dec 2025 | 8.1K | 30.7% | 1 | 1.6K | 6.1% | 5 | | Jan 2026 | 9.9K | 30.8% | 1 | 1.9K | 5.9% | 5 | | Feb 2026 | 9.9K | 32.3% | 1 | 1.9K | 6.2% | 5 | | Mar 2026 | 9.9K | 32.2% | 1 | 1.9K | 6.2% | 5 | | Apr 2026 | 9.9K | 32.3% | 1 | 1.9K | 6.2% | 5 | | May 2026 | 9.9K | 33.6% | 1 | 1.6K | 5.4% | 5 | | Jun 2026 | 9.9K | 34.9% | 1 | 1.6K | 5.6% | 5 | | Jul 2026 | 9.9K | 36.7% | 1 | 1.6K | 5.9% | 5 | | Aug 2026 | 14.8K | 44.8% | 1 | 1.6K | 4.8% | 5 | | Sep 2026 | 8.1K | 32% | 1 | 1.3K | 5.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DoubleVerify’s and Pixalate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DoubleVerify**: Measured on the search term “doubleverify”. - **Pixalate**: Measured on the search term “pixalate”. - [DoubleVerify profile](/demand/global-en/brands/doubleverify) - [Pixalate profile](/demand/global-en/brands/pixalate) - [All ad verification platforms worldwide](/demand/global-en/categories/ad-verification-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DoubleVerify or Pixalate more popular in search? In September 2026, DoubleVerify had more branded searches than Pixalate among ad verification platforms worldwide. DoubleVerify had about 8,100 branded searches, while Pixalate had 1,300. DoubleVerify made up 32% of all ad verification platform searches we track, and Pixalate accounted for 5.1%. ## Cite this page Brandwave. "DoubleVerify vs Pixalate: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ad-verification-platforms/compare/doubleverify-vs-pixalate This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ad-verification-platforms/compare/doubleverify-vs-pixalate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.