--- title: "Ad server platforms: Which brands are most popular in search?" description: "Compare the servers publishers run ads through. Share of Search among Google Ad Manager, Amazon Ads, Kevel, Xandr and Sizmek, the ad server platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ad-server-platforms" publisher: "Brandwave" --- # Ad server platforms: Which brands are most popular in search? Compare the servers publishers run ads through. Share of Search among Google Ad Manager, Amazon Ads, Kevel, Xandr and Sizmek, the ad server platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ad server platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Google Ad Manager, 62.5% ## Which brand is most popular in search among ad server platforms worldwide? - In August 2026, Google Ad Manager was the most searched among ad server platforms worldwide, with an estimated 135K branded searches and 62.5% estimated Share of Search within this set. - Amazon Ads is in 2nd place, 28.2 percentage points behind at 34.2% Share of Search. - Across the 11 months ending August 2026, Google Ad Manager’s estimated Share of Search among ad server platforms worldwide increased from 52% to 62.5%. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide decreased from 42.8% to 34.2%. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among ad server platforms worldwide decreased from 2.6% to 1.3%. - Across the 11 months ending August 2026, Amazon Ads’ estimated Share of Search among ad server platforms worldwide peaked at 43.2% in November 2025 and was lowest at 34% in May 2026. - Across the 11 months ending August 2026, Xandr’s estimated Share of Search among ad server platforms worldwide peaked at 2.6% in October 2025 and was lowest at 1.3% in July 2026. - Across the 11 months ending August 2026, Kevel rose from 4th to 3rd among ad server platforms worldwide. - Across the 11 months ending August 2026, Xandr fell from 3rd to 4th among ad server platforms worldwide. - Across the 11 months ending August 2026, Sizmek held steady: its estimated Share of Search among ad server platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Google Ad Manager vs Amazon Ads: compare search popularity](/demand/global-en/compare/amazon-ads-vs-google-ad-manager): 62.5% against 34.2% Share of Search. ## How did search popularity change for ad server platforms worldwide in August 2026? - Google Ad Manager’s estimated Share of Search among ad server platforms worldwide has gained ground for 3 months in a row, from 62% to 62.5% in August 2026. - Estimated monthly branded searches for Sizmek worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. - Estimated monthly branded searches for Xandr worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026. - Estimated monthly branded searches for Amazon Ads worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Kevel worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Google Ad Manager | 62.5% | 135K | 0.0% | Google Ad Manager | | 2 | Amazon Ads | 34.2% | 74K | 0.0% | Amazon Ads | | 3 | Kevel | 1.7% | 3.6K | 0.0% | Kevel | | 4 | Xandr | 1.3% | 2.9K | 0.0% | Xandr | | 5 | Sizmek | 0.27% | 590 | -18.1% | Sizmek | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Google Ad Manager | 110K | 52% | 1 | | Oct 2025 | Amazon Ads | 90.5K | 42.8% | 2 | | Oct 2025 | Xandr | 5.4K | 2.6% | 3 | | Oct 2025 | Kevel | 4.4K | 2.1% | 4 | | Oct 2025 | Sizmek | 1.3K | 0.61% | 5 | | Nov 2025 | Google Ad Manager | 110K | 52.5% | 1 | | Nov 2025 | Amazon Ads | 90.5K | 43.2% | 2 | | Nov 2025 | Xandr | 4.4K | 2.1% | 3 | | Nov 2025 | Kevel | 3.6K | 1.7% | 4 | | Nov 2025 | Sizmek | 1K | 0.48% | 5 | | Dec 2025 | Google Ad Manager | 110K | 52.5% | 1 | | Dec 2025 | Amazon Ads | 90.5K | 43.2% | 2 | | Dec 2025 | Xandr | 4.4K | 2.1% | 3 | | Dec 2025 | Kevel | 3.6K | 1.7% | 4 | | Dec 2025 | Sizmek | 1K | 0.48% | 5 | | Jan 2026 | Google Ad Manager | 110K | 56.8% | 1 | | Jan 2026 | Amazon Ads | 74K | 38.2% | 2 | | Jan 2026 | Kevel | 4.4K | 2.3% | 3 | | Jan 2026 | Xandr | 4.4K | 2.3% | 4 | | Jan 2026 | Sizmek | 1K | 0.52% | 5 | | Feb 2026 | Google Ad Manager | 110K | 57% | 1 | | Feb 2026 | Amazon Ads | 74K | 38.3% | 2 | | Feb 2026 | Xandr | 4.4K | 2.3% | 3 | | Feb 2026 | Kevel | 3.6K | 1.9% | 4 | | Feb 2026 | Sizmek | 1K | 0.52% | 5 | | Mar 2026 | Google Ad Manager | 135K | 57.1% | 1 | | Mar 2026 | Amazon Ads | 90.5K | 38.3% | 2 | | Mar 2026 | Kevel | 5.4K | 2.3% | 3 | | Mar 2026 | Xandr | 4.4K | 1.9% | 4 | | Mar 2026 | Sizmek | 1K | 0.42% | 5 | | Apr 2026 | Google Ad Manager | 135K | 62% | 1 | | Apr 2026 | Amazon Ads | 74K | 34% | 2 | | Apr 2026 | Kevel | 4.4K | 2% | 3 | | Apr 2026 | Xandr | 3.6K | 1.7% | 4 | | Apr 2026 | Sizmek | 720 | 0.33% | 5 | | May 2026 | Google Ad Manager | 135K | 62% | 1 | | May 2026 | Amazon Ads | 74K | 34% | 2 | | May 2026 | Kevel | 4.4K | 2% | 3 | | May 2026 | Xandr | 3.6K | 1.7% | 4 | | May 2026 | Sizmek | 880 | 0.4% | 5 | | Jun 2026 | Google Ad Manager | 135K | 62% | 1 | | Jun 2026 | Amazon Ads | 74K | 34% | 2 | | Jun 2026 | Kevel | 4.4K | 2% | 3 | | Jun 2026 | Xandr | 3.6K | 1.7% | 4 | | Jun 2026 | Sizmek | 720 | 0.33% | 5 | | Jul 2026 | Google Ad Manager | 135K | 62.4% | 1 | | Jul 2026 | Amazon Ads | 74K | 34.2% | 2 | | Jul 2026 | Kevel | 3.6K | 1.7% | 3 | | Jul 2026 | Xandr | 2.9K | 1.3% | 4 | | Jul 2026 | Sizmek | 720 | 0.33% | 5 | | Aug 2026 | Google Ad Manager | 135K | 62.5% | 1 | | Aug 2026 | Amazon Ads | 74K | 34.2% | 2 | | Aug 2026 | Kevel | 3.6K | 1.7% | 3 | | Aug 2026 | Xandr | 2.9K | 1.3% | 4 | | Aug 2026 | Sizmek | 590 | 0.27% | 5 | | Sep 2026 | Amazon Ads | — | — | — | | Sep 2026 | Google Ad Manager | — | — | — | | Sep 2026 | Kevel | — | — | — | | Sep 2026 | Sizmek | — | — | — | | Sep 2026 | Xandr | — | — | — | ## What is being compared - **Amazon Ads**: Measured on the search term “amazon ads”. - **Google Ad Manager**: Measured on the search term “google ad manager”. - **Kevel**: Measured on the search term “kevel”. - **Sizmek**: Measured on the search term “sizmek”. - **Xandr**: Measured on the search term “xandr”. - [Amazon Ads](/demand/global-en/brands/amazon-ads) - [Google Ad Manager](/demand/global-en/brands/google-ad-manager) - [Kevel](/demand/global-en/brands/kevel) - [Sizmek](/demand/global-en/brands/sizmek) - [Xandr](/demand/global-en/brands/xandr) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ad server platforms worldwide? In August 2026, Google Ad Manager was the most searched among ad server platforms worldwide, with an estimated 135K branded searches and 62.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ad server platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ad-server-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ad-server-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.