--- title: "Ad creative automation platforms: Which are searched most?" description: "Compare the platforms that produce ad creative at scale. Share of Search among Flashtalking, Innovid, Celtra, Bannerflow and Smartly.io, the ad creative automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ad-creative-automation-platforms" publisher: "Brandwave" --- # Ad creative automation platforms: Which are searched most? Compare the platforms that produce ad creative at scale. Share of Search among Flashtalking, Innovid, Celtra, Bannerflow and Smartly.io, the ad creative automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ad creative automation platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Flashtalking, 36.5% ## Which brand is most popular in search among ad creative automation platforms worldwide? - In August 2026, Flashtalking was the most searched among ad creative automation platforms worldwide, with an estimated 8.1K branded searches and 36.5% estimated Share of Search within this set. - Innovid is in 2nd place, 16.4 percentage points behind at 20.2% Share of Search. - Across the 11 months ending August 2026, Flashtalking’s estimated Share of Search among ad creative automation platforms worldwide increased from 27.7% to 36.5%. - Across the 11 months ending August 2026, Innovid’s estimated Share of Search among ad creative automation platforms worldwide decreased from 23.1% to 20.2%. - Across the 11 months ending August 2026, Celtra’s estimated Share of Search among ad creative automation platforms worldwide decreased from 22.7% to 19.8%. - Across the 11 months ending August 2026, Bannerflow’s estimated Share of Search among ad creative automation platforms worldwide decreased from 18.5% to 16.2%. - Across the 11 months ending August 2026, Smartly.io’s estimated Share of Search among ad creative automation platforms worldwide decreased from 8% to 7.2%. - Across the 11 months ending August 2026, Flashtalking’s estimated Share of Search among ad creative automation platforms worldwide peaked at 39.7% in July 2026 and was lowest at 23.7% in January 2026. - Across the 11 months ending August 2026, Innovid’s estimated Share of Search among ad creative automation platforms worldwide peaked at 24.9% in January 2026 and was lowest at 17.8% in July 2026. - Across the 11 months ending August 2026, Celtra’s estimated Share of Search among ad creative automation platforms worldwide peaked at 24.9% in March 2026 and was lowest at 19.8% in August 2026. - Across the 11 months ending August 2026, Bannerflow’s estimated Share of Search among ad creative automation platforms worldwide peaked at 20.4% in March 2026 and was lowest at 14.4% in July 2026. - Across the 11 months ending August 2026, Smartly.io’s estimated Share of Search among ad creative automation platforms worldwide peaked at 9.1% in March 2026 and was lowest at 6.4% in July 2026. ## Compare search popularity between leading brands - [Flashtalking vs Innovid: compare search popularity](/demand/global-en/compare/flashtalking-vs-innovid): 36.5% against 20.2% Share of Search. - [Flashtalking vs Celtra: compare search popularity](/demand/global-en/compare/celtra-vs-flashtalking): 36.5% against 19.8% Share of Search. - [Flashtalking vs Bannerflow: compare search popularity](/demand/global-en/compare/bannerflow-vs-flashtalking): 36.5% against 16.2% Share of Search. - [Flashtalking vs Smartly.io: compare search popularity](/demand/global-en/compare/flashtalking-vs-smartly-io): 36.5% against 7.2% Share of Search. - [Innovid vs Celtra: compare search popularity](/demand/global-en/compare/celtra-vs-innovid): 20.2% against 19.8% Share of Search. - [Innovid vs Bannerflow: compare search popularity](/demand/global-en/compare/bannerflow-vs-innovid): 20.2% against 16.2% Share of Search. - [Innovid vs Smartly.io: compare search popularity](/demand/global-en/compare/innovid-vs-smartly-io): 20.2% against 7.2% Share of Search. - [Celtra vs Bannerflow: compare search popularity](/demand/global-en/compare/bannerflow-vs-celtra): 19.8% against 16.2% Share of Search. - [Celtra vs Smartly.io: compare search popularity](/demand/global-en/compare/celtra-vs-smartly-io): 19.8% against 7.2% Share of Search. - [Bannerflow vs Smartly.io: compare search popularity](/demand/global-en/compare/bannerflow-vs-smartly-io): 16.2% against 7.2% Share of Search. ## How did search popularity change for ad creative automation platforms worldwide in August 2026? - In August 2026, Innovid overtook Celtra to rank 2nd among ad creative automation platforms worldwide, at 20.2%. - In August 2026, Bannerflow gained estimated Share of Search among ad creative automation platforms worldwide, from 14.4% to 16.2%. - In August 2026, Smartly.io gained estimated Share of Search among ad creative automation platforms worldwide, from 6.4% to 7.2%. - In August 2026, Flashtalking lost estimated Share of Search among ad creative automation platforms worldwide, from 39.7% to 36.5%. - In August 2026, Celtra lost estimated Share of Search among ad creative automation platforms worldwide, from 21.6% to 19.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Flashtalking | 36.5% | 8.1K | -18.2% | Flashtalking | | 2 | Innovid | 20.2% | 4.5K | +0.4% | Innovid | | 3 | Celtra | 19.8% | 4.4K | -18.5% | Celtra | | 4 | Bannerflow | 16.2% | 3.6K | 0.0% | Bannerflow | | 5 | Smartly.io | 7.2% | 1.6K | 0.0% | Smartly.io | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Flashtalking | 6.6K | 27.7% | 1 | | Oct 2025 | Innovid | 5.5K | 23.1% | 2 | | Oct 2025 | Celtra | 5.4K | 22.7% | 3 | | Oct 2025 | Bannerflow | 4.4K | 18.5% | 4 | | Oct 2025 | Smartly.io | 1.9K | 8% | 5 | | Nov 2025 | Innovid | 5.5K | 24.3% | 1 | | Nov 2025 | Celtra | 5.4K | 23.9% | 2 | | Nov 2025 | Flashtalking | 5.4K | 23.9% | 3 | | Nov 2025 | Bannerflow | 4.4K | 19.5% | 4 | | Nov 2025 | Smartly.io | 1.9K | 8.4% | 5 | | Dec 2025 | Flashtalking | 5.4K | 27.7% | 1 | | Dec 2025 | Innovid | 4.5K | 23% | 2 | | Dec 2025 | Celtra | 4.4K | 22.6% | 3 | | Dec 2025 | Bannerflow | 3.6K | 18.5% | 4 | | Dec 2025 | Smartly.io | 1.6K | 8.2% | 5 | | Jan 2026 | Innovid | 5.7K | 24.9% | 1 | | Jan 2026 | Celtra | 5.4K | 23.7% | 2 | | Jan 2026 | Flashtalking | 5.4K | 23.7% | 3 | | Jan 2026 | Bannerflow | 4.4K | 19.3% | 4 | | Jan 2026 | Smartly.io | 1.9K | 8.3% | 5 | | Feb 2026 | Innovid | 5.6K | 24.7% | 1 | | Feb 2026 | Celtra | 5.4K | 23.8% | 2 | | Feb 2026 | Flashtalking | 5.4K | 23.8% | 3 | | Feb 2026 | Bannerflow | 4.4K | 19.4% | 4 | | Feb 2026 | Smartly.io | 1.9K | 8.4% | 5 | | Mar 2026 | Celtra | 6.6K | 24.9% | 1 | | Mar 2026 | Flashtalking | 6.6K | 24.9% | 2 | | Mar 2026 | Innovid | 5.5K | 20.7% | 3 | | Mar 2026 | Bannerflow | 5.4K | 20.4% | 4 | | Mar 2026 | Smartly.io | 2.4K | 9.1% | 5 | | Apr 2026 | Flashtalking | 8.1K | 32% | 1 | | Apr 2026 | Innovid | 5.5K | 21.7% | 2 | | Apr 2026 | Celtra | 5.4K | 21.4% | 3 | | Apr 2026 | Bannerflow | 4.4K | 17.4% | 4 | | Apr 2026 | Smartly.io | 1.9K | 7.5% | 5 | | May 2026 | Flashtalking | 8.1K | 33.8% | 1 | | May 2026 | Celtra | 5.4K | 22.5% | 2 | | May 2026 | Innovid | 4.5K | 18.7% | 3 | | May 2026 | Bannerflow | 4.4K | 18.3% | 4 | | May 2026 | Smartly.io | 1.6K | 6.7% | 5 | | Jun 2026 | Flashtalking | 8.1K | 33.7% | 1 | | Jun 2026 | Celtra | 5.4K | 22.5% | 2 | | Jun 2026 | Innovid | 4.5K | 18.8% | 3 | | Jun 2026 | Bannerflow | 4.4K | 18.3% | 4 | | Jun 2026 | Smartly.io | 1.6K | 6.7% | 5 | | Jul 2026 | Flashtalking | 9.9K | 39.7% | 1 | | Jul 2026 | Celtra | 5.4K | 21.6% | 2 | | Jul 2026 | Innovid | 4.5K | 17.8% | 3 | | Jul 2026 | Bannerflow | 3.6K | 14.4% | 4 | | Jul 2026 | Smartly.io | 1.6K | 6.4% | 5 | | Aug 2026 | Flashtalking | 8.1K | 36.5% | 1 | | Aug 2026 | Innovid | 4.5K | 20.2% | 2 | | Aug 2026 | Celtra | 4.4K | 19.8% | 3 | | Aug 2026 | Bannerflow | 3.6K | 16.2% | 4 | | Aug 2026 | Smartly.io | 1.6K | 7.2% | 5 | | Sep 2026 | Bannerflow | — | — | — | | Sep 2026 | Celtra | — | — | — | | Sep 2026 | Flashtalking | — | — | — | | Sep 2026 | Innovid | — | — | — | | Sep 2026 | Smartly.io | — | — | — | ## What is being compared - **Bannerflow**: Measured on the search term “bannerflow”. - **Celtra**: Measured on the search term “celtra”. - **Flashtalking**: Measured on the search term “flashtalking”. - **Innovid**: Measured on the search terms “innovid” and “innovid.com”, summed into one figure. - **Smartly.io**: Measured on the search term “smartly.io”. - [Bannerflow](/demand/global-en/brands/bannerflow) - [Celtra](/demand/global-en/brands/celtra) - [Flashtalking](/demand/global-en/brands/flashtalking) - [Innovid](/demand/global-en/brands/innovid) - [Smartly.io](/demand/global-en/brands/smartly-io) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ad creative automation platforms worldwide? In August 2026, Flashtalking was the most searched among ad creative automation platforms worldwide, with an estimated 8.1K branded searches and 36.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ad creative automation platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ad-creative-automation-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ad-creative-automation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.