--- title: "Ad blockers: Which are searched most?" description: "Compare the ad blocking and tracker blocking tools people browse. Share of Search among AdBlock, uBlock Origin, AdGuard, Adblock Plus and Ghostery, the ad blockers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ad-blockers" publisher: "Brandwave" --- # Ad blockers: Which are searched most? Compare the ad blocking and tracker blocking tools people browse. Share of Search among AdBlock, uBlock Origin, AdGuard, Adblock Plus and Ghostery, the ad blockers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ad blockers - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: AdBlock, 46% ## Which brand is most popular in search among ad blockers worldwide? - In September 2026, AdBlock was the most searched among ad blockers worldwide, with an estimated 1M branded searches and 46% estimated Share of Search within this set. - uBlock Origin is in 2nd place, 20.7 percentage points behind at 25.3% Share of Search. - Across the 12 months ending September 2026, AdBlock’s estimated Share of Search among ad blockers worldwide increased from 44.4% to 46%. - Across the 12 months ending September 2026, uBlock Origin’s estimated Share of Search among ad blockers worldwide increased from 24.5% to 25.3%. - Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide increased from 20% to 20.7%. - Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide decreased from 8.9% to 6.2%. - Across the 12 months ending September 2026, AdBlock’s estimated Share of Search among ad blockers worldwide peaked at 46% in September 2026 and was lowest at 40.6% in March 2026. - Across the 12 months ending September 2026, uBlock Origin’s estimated Share of Search among ad blockers worldwide peaked at 29.4% in June 2026 and was lowest at 24.4% in February 2026. - Across the 12 months ending September 2026, AdGuard’s estimated Share of Search among ad blockers worldwide peaked at 22.8% in August 2026 and was lowest at 19.6% in May 2026. - Across the 12 months ending September 2026, Adblock Plus’ estimated Share of Search among ad blockers worldwide peaked at 8.9% in October 2025 and was lowest at 5.6% in August 2026. - Across the 12 months ending September 2026, Ghostery held steady: its estimated Share of Search among ad blockers worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [AdBlock vs uBlock Origin: compare search popularity](/demand/global-en/compare/adblock-vs-ublock-origin): 46% against 25.3% Share of Search. - [AdBlock vs AdGuard: compare search popularity](/demand/global-en/compare/adblock-vs-adguard): 46% against 20.7% Share of Search. - [AdBlock vs Adblock Plus: compare search popularity](/demand/global-en/compare/adblock-vs-adblock-plus): 46% against 6.2% Share of Search. - [uBlock Origin vs AdGuard: compare search popularity](/demand/global-en/compare/adguard-vs-ublock-origin): 25.3% against 20.7% Share of Search. - [uBlock Origin vs Adblock Plus: compare search popularity](/demand/global-en/compare/adblock-plus-vs-ublock-origin): 25.3% against 6.2% Share of Search. - [AdGuard vs Adblock Plus: compare search popularity](/demand/global-en/compare/adblock-plus-vs-adguard): 20.7% against 6.2% Share of Search. ## How did search popularity change for ad blockers worldwide in September 2026? - In September 2026, AdBlock gained estimated Share of Search among ad blockers worldwide, from 41.5% to 46%. - In September 2026, Adblock Plus gained estimated Share of Search among ad blockers worldwide, from 5.6% to 6.2%. - In September 2026, uBlock Origin lost estimated Share of Search among ad blockers worldwide, from 28% to 25.3%. - In September 2026, AdGuard lost estimated Share of Search among ad blockers worldwide, from 22.8% to 20.7%. - Estimated monthly branded searches for Ghostery worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | AdBlock | 46% | 1M | 0.0% | AdBlock | | 2 | uBlock Origin | 25.3% | 550K | -18.3% | uBlock Origin | | 3 | AdGuard | 20.7% | 450K | -18.2% | AdGuard | | 4 | Adblock Plus | 6.2% | 135K | 0.0% | Adblock Plus | | 5 | Ghostery | 1.9% | 40.5K | -18.2% | Ghostery | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AdBlock | 1.2M | 44.4% | 1 | | Oct 2025 | uBlock Origin | 673K | 24.5% | 2 | | Oct 2025 | AdGuard | 550K | 20% | 3 | | Oct 2025 | Adblock Plus | 246K | 8.9% | 4 | | Oct 2025 | Ghostery | 60.5K | 2.2% | 5 | | Nov 2025 | AdBlock | 1.2M | 45.3% | 1 | | Nov 2025 | uBlock Origin | 673K | 25% | 2 | | Nov 2025 | AdGuard | 550K | 20.4% | 3 | | Nov 2025 | Adblock Plus | 201K | 7.5% | 4 | | Nov 2025 | Ghostery | 49.5K | 1.8% | 5 | | Dec 2025 | AdBlock | 1.2M | 45.3% | 1 | | Dec 2025 | uBlock Origin | 673K | 25% | 2 | | Dec 2025 | AdGuard | 550K | 20.4% | 3 | | Dec 2025 | Adblock Plus | 201K | 7.5% | 4 | | Dec 2025 | Ghostery | 49.5K | 1.8% | 5 | | Jan 2026 | AdBlock | 1.2M | 45.3% | 1 | | Jan 2026 | uBlock Origin | 673K | 25% | 2 | | Jan 2026 | AdGuard | 550K | 20.4% | 3 | | Jan 2026 | Adblock Plus | 201K | 7.5% | 4 | | Jan 2026 | Ghostery | 49.5K | 1.8% | 5 | | Feb 2026 | AdBlock | 1M | 44.4% | 1 | | Feb 2026 | uBlock Origin | 550K | 24.4% | 2 | | Feb 2026 | AdGuard | 450K | 20% | 3 | | Feb 2026 | Adblock Plus | 201K | 8.9% | 4 | | Feb 2026 | Ghostery | 49.5K | 2.2% | 5 | | Mar 2026 | AdBlock | 1M | 40.6% | 1 | | Mar 2026 | uBlock Origin | 673K | 27.3% | 2 | | Mar 2026 | AdGuard | 550K | 22.3% | 3 | | Mar 2026 | Adblock Plus | 201K | 8.2% | 4 | | Mar 2026 | Ghostery | 40.5K | 1.6% | 5 | | Apr 2026 | AdBlock | 1M | 41.2% | 1 | | Apr 2026 | uBlock Origin | 673K | 27.7% | 2 | | Apr 2026 | AdGuard | 550K | 22.6% | 3 | | Apr 2026 | Adblock Plus | 165K | 6.8% | 4 | | Apr 2026 | Ghostery | 40.5K | 1.7% | 5 | | May 2026 | AdBlock | 1M | 43.5% | 1 | | May 2026 | uBlock Origin | 673K | 29.3% | 2 | | May 2026 | AdGuard | 450K | 19.6% | 3 | | May 2026 | Adblock Plus | 135K | 5.9% | 4 | | May 2026 | Ghostery | 40.5K | 1.8% | 5 | | Jun 2026 | AdBlock | 1M | 43.6% | 1 | | Jun 2026 | uBlock Origin | 673K | 29.4% | 2 | | Jun 2026 | AdGuard | 450K | 19.6% | 3 | | Jun 2026 | Adblock Plus | 135K | 5.9% | 4 | | Jun 2026 | Ghostery | 33.1K | 1.4% | 5 | | Jul 2026 | AdBlock | 1M | 43.6% | 1 | | Jul 2026 | uBlock Origin | 673K | 29.4% | 2 | | Jul 2026 | AdGuard | 450K | 19.6% | 3 | | Jul 2026 | Adblock Plus | 135K | 5.9% | 4 | | Jul 2026 | Ghostery | 33.1K | 1.4% | 5 | | Aug 2026 | AdBlock | 1M | 41.5% | 1 | | Aug 2026 | uBlock Origin | 673K | 28% | 2 | | Aug 2026 | AdGuard | 550K | 22.8% | 3 | | Aug 2026 | Adblock Plus | 135K | 5.6% | 4 | | Aug 2026 | Ghostery | 49.5K | 2.1% | 5 | | Sep 2026 | AdBlock | 1M | 46% | 1 | | Sep 2026 | uBlock Origin | 550K | 25.3% | 2 | | Sep 2026 | AdGuard | 450K | 20.7% | 3 | | Sep 2026 | Adblock Plus | 135K | 6.2% | 4 | | Sep 2026 | Ghostery | 40.5K | 1.9% | 5 | ## What is being compared - **AdBlock**: Measured on the search term “adblock”. - **Adblock Plus**: Measured on the search term “adblock plus”. - **AdGuard**: Measured on the search term “adguard”. - **Ghostery**: Measured on the search term “ghostery”. - **uBlock Origin**: Measured on the search term “ublock origin”. - [AdBlock](/demand/global-en/brands/adblock) - [Adblock Plus](/demand/global-en/brands/adblock-plus) - [AdGuard](/demand/global-en/brands/adguard) - [Ghostery](/demand/global-en/brands/ghostery) - [uBlock Origin](/demand/global-en/brands/ublock-origin) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ad blockers worldwide? In September 2026, AdBlock was the most searched among ad blockers worldwide, with an estimated 1M branded searches and 46% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Ad blockers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ad-blockers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ad-blockers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.