--- title: "Nike vs Under Armour: Which is searched more?" description: "Is Nike or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/activewear-brands/compare/nike-vs-under-armour" publisher: "Brandwave" --- # Nike vs Under Armour: Which is searched more? Is Nike or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nike and Under Armour - **Competitive set**: Activewear brands - **Market**: Global - **Month measured**: Sep 2026 - **Nike Share of Search**: 34.2% - **Under Armour Share of Search**: 5% ## Is Nike or Under Armour more popular in search? - In September 2026, Nike had more branded searches than Under Armour among activewear brands worldwide. Nike had about 22.8 million branded searches, while Under Armour had 3.4 million. Nike made up 34.2% of all activewear brand searches we track, and Under Armour accounted for 5%. - Nike was ahead of Under Armour in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide moved from 32.3% to 34.2%, and its estimated monthly branded searches moved from 23.1M to 22.8M. - Across the 12 months ending September 2026, Under Armour’s share of searches among activewear brands worldwide moved from 5.7% to 5%, and its estimated monthly branded searches moved from 4.1M to 3.4M. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nike and Under Armour were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nike was listed before Under Armour in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Alo Yoga | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Athleta | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Vuori | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Under Armour | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gymshark | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Beyond Yoga | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | CRZ YOGA | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | SET ACTIVE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lorna Jane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy?": 1. Lululemon, 2. Alo Yoga, 3. Athleta, 4. Gymshark, 5. CRZ YOGA - Asked ChatGPT "What are the best activewear brands?": 1. Lululemon, 2. Alo Yoga, 3. Vuori, 4. Gymshark, 5. Nike, 6. CRZ YOGA, 7. Athleta, 8. Under Armour, 9. Beyond Yoga - Asked ChatGPT "What's the best activewear brand for training and lounging?": 1. Lululemon, 2. Vuori, 3. Alo Yoga, 4. Athleta - Searched Google, AI Overview "activewear brands": 1. Nike, 2. Adidas, 3. Under Armour, 4. Lululemon, 5. Athleta, 6. Beyond Yoga, 7. Alo Yoga - Searched Google, AI Overview "women's activewear brands": 1. Nike, 2. Lululemon, 3. Adidas, 4. Under Armour, 5. Athleta, 6. Beyond Yoga, 7. Vuori, 8. Gymshark, 9. Alo Yoga Not named in any answer: SET ACTIVE, Lorna Jane and Stax. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for activewear brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Month by month | Month | Nike estimated searches | Nike Share of Search | Nike rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.1M | 32.3% | 2 | 4.1M | 5.7% | 4 | | Nov 2025 | 33.7M | 31.5% | 1 | 5M | 4.7% | 5 | | Dec 2025 | 28.6M | 31.1% | 1 | 5M | 5.4% | 5 | | Jan 2026 | 27.3M | 36% | 1 | 4.1M | 5.4% | 5 | | Feb 2026 | 22.8M | 34.4% | 1 | 3.4M | 5% | 5 | | Mar 2026 | 28.2M | 35.5% | 1 | 4.1M | 5.1% | 5 | | Apr 2026 | 23.1M | 33.5% | 1 | 3.4M | 4.9% | 5 | | May 2026 | 23.1M | 32% | 2 | 3.4M | 4.6% | 5 | | Jun 2026 | 22.8M | 32.2% | 2 | 3.4M | 4.7% | 5 | | Jul 2026 | 22.8M | 32.4% | 2 | 3.4M | 4.7% | 5 | | Aug 2026 | 23.1M | 32.2% | 2 | 3.4M | 4.7% | 5 | | Sep 2026 | 22.8M | 34.2% | 1 | 3.4M | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Nike’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nike**: Measured on the search terms “nike”, “nike air max” and “nike shox”, summed into one figure. - **Under Armour**: Measured on the search term “under armour”. - [Nike profile](/demand/global-en/brands/nike) - [Under Armour profile](/demand/global-en/brands/under-armour) - [All activewear brands worldwide](/demand/global-en/categories/activewear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nike or Under Armour more popular in search? In September 2026, Nike had more branded searches than Under Armour among activewear brands worldwide. Nike had about 22.8 million branded searches, while Under Armour had 3.4 million. Nike made up 34.2% of all activewear brand searches we track, and Under Armour accounted for 5%. ## Cite this page Brandwave. "Nike vs Under Armour: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/activewear-brands/compare/nike-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/activewear-brands/compare/nike-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.