--- title: "Adidas vs Nike: Which is searched more?" description: "Is Adidas or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/activewear-brands/compare/adidas-vs-nike" publisher: "Brandwave" --- # Adidas vs Nike: Which is searched more? Is Adidas or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Nike - **Competitive set**: Activewear brands - **Market**: Global - **Month measured**: Sep 2026 - **Adidas Share of Search**: 32.7% - **Nike Share of Search**: 34.2% ## Is Adidas or Nike more popular in search? - In September 2026, Nike had more branded searches than Adidas among activewear brands worldwide. Nike had about 22.8 million branded searches, while Adidas had 21.8 million. Nike made up 34.2% of all activewear brand searches we track, and Adidas accounted for 32.7%. - The lead changed hands 3 times in the 12 months ending September 2026: Nike took it in November 2025, Adidas took it in May 2026, Nike took it in September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among activewear brands worldwide moved from 32.5% to 32.7%, and its estimated monthly branded searches moved from 23.3M to 21.8M. - Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide moved from 32.3% to 34.2%, and its estimated monthly branded searches moved from 23.1M to 22.8M. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adidas was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Nike was listed before Adidas in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Alo Yoga | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Athleta | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Vuori | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Under Armour | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gymshark | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Beyond Yoga | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | CRZ YOGA | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | SET ACTIVE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lorna Jane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy?": 1. Lululemon, 2. Alo Yoga, 3. Athleta, 4. Gymshark, 5. CRZ YOGA - Asked ChatGPT "What are the best activewear brands?": 1. Lululemon, 2. Alo Yoga, 3. Vuori, 4. Gymshark, 5. Nike, 6. CRZ YOGA, 7. Athleta, 8. Under Armour, 9. Beyond Yoga - Asked ChatGPT "What's the best activewear brand for training and lounging?": 1. Lululemon, 2. Vuori, 3. Alo Yoga, 4. Athleta - Searched Google, AI Overview "activewear brands": 1. Nike, 2. Adidas, 3. Under Armour, 4. Lululemon, 5. Athleta, 6. Beyond Yoga, 7. Alo Yoga - Searched Google, AI Overview "women's activewear brands": 1. Nike, 2. Lululemon, 3. Adidas, 4. Under Armour, 5. Athleta, 6. Beyond Yoga, 7. Vuori, 8. Gymshark, 9. Alo Yoga Not named in any answer: SET ACTIVE, Lorna Jane and Stax. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for activewear brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches. - In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.3M | 32.5% | 1 | 23.1M | 32.3% | 2 | | Nov 2025 | 32.6M | 30.5% | 2 | 33.7M | 31.5% | 1 | | Dec 2025 | 27.4M | 29.8% | 2 | 28.6M | 31.1% | 1 | | Jan 2026 | 22.1M | 29% | 2 | 27.3M | 36% | 1 | | Feb 2026 | 21.8M | 32.8% | 2 | 22.8M | 34.4% | 1 | | Mar 2026 | 27.5M | 34.6% | 2 | 28.2M | 35.5% | 1 | | Apr 2026 | 23M | 33.3% | 2 | 23.1M | 33.5% | 1 | | May 2026 | 26.6M | 36.8% | 1 | 23.1M | 32% | 2 | | Jun 2026 | 25.2M | 35.5% | 1 | 22.8M | 32.2% | 2 | | Jul 2026 | 26M | 36.8% | 1 | 22.8M | 32.4% | 2 | | Aug 2026 | 26.5M | 36.8% | 1 | 23.1M | 32.2% | 2 | | Sep 2026 | 21.8M | 32.7% | 2 | 22.8M | 34.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure. - **Nike**: Measured on the search terms “nike”, “nike air max” and “nike shox”, summed into one figure. - [Adidas profile](/demand/global-en/brands/adidas) - [Nike profile](/demand/global-en/brands/nike) - [All activewear brands worldwide](/demand/global-en/categories/activewear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Nike more popular in search? In September 2026, Nike had more branded searches than Adidas among activewear brands worldwide. Nike had about 22.8 million branded searches, while Adidas had 21.8 million. Nike made up 34.2% of all activewear brand searches we track, and Adidas accounted for 32.7%. ## Cite this page Brandwave. "Adidas vs Nike: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/activewear-brands/compare/adidas-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/activewear-brands/compare/adidas-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.