---
title: "Activewear brands: Which are searched most?"
description: "Compare the activewear brands people train and lounge in. Share of Search among Lululemon, Gymshark, Under Armour, Alo Yoga, Lorna Jane and Stax, the activewear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/activewear-brands"
publisher: "Brandwave"
---

# Activewear brands: Which are searched most?

Compare the activewear brands people train and lounge in. Share of Search among Lululemon, Gymshark, Under Armour, Alo Yoga, Lorna Jane and Stax, the activewear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Activewear brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Lululemon, 57.6%

## Which brand is most popular in search among activewear brands worldwide?

- In September 2026, Lululemon was the most searched among activewear brands worldwide, with an estimated 11.1M branded searches and 57.6% estimated Share of Search within this set.
- Gymshark is in 2nd place, 40 percentage points behind at 17.6% Share of Search.
- Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among activewear brands worldwide decreased from 59.5% to 57.6%.
- Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among activewear brands worldwide increased from 14.9% to 17.6%.
- Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among activewear brands worldwide peaked at 63.2% in December 2025 and was lowest at 53.2% in March 2026.
- Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among activewear brands worldwide peaked at 25.1% in November 2025 and was lowest at 14.9% in October 2025.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among activewear brands worldwide peaked at 19.6% in March 2026 and was lowest at 13.6% in November 2025.
- Across the 12 months ending September 2026, Alo Yoga’s estimated Share of Search among activewear brands worldwide peaked at 7.1% in May 2026 and was lowest at 4.5% in December 2025.
- Across the 12 months ending September 2026, Gymshark rose from 3rd to 2nd among activewear brands worldwide.
- Across the 12 months ending September 2026, Under Armour fell from 2nd to 3rd among activewear brands worldwide.
- Across the 12 months ending September 2026, Alo Yoga, Lorna Jane and Stax held steady: their estimated Share of Search among activewear brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lululemon vs Gymshark: compare search popularity](/demand/global-en/compare/gymshark-vs-lululemon): 57.6% against 17.6% Share of Search.
- [Lululemon vs Under Armour: compare search popularity](/demand/global-en/compare/lululemon-vs-under-armour): 57.6% against 17.4% Share of Search.
- [Lululemon vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-lululemon): 57.6% against 6% Share of Search.
- [Gymshark vs Under Armour: compare search popularity](/demand/global-en/compare/gymshark-vs-under-armour): 17.6% against 17.4% Share of Search.
- [Gymshark vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-gymshark): 17.6% against 6% Share of Search.
- [Under Armour vs Alo Yoga: compare search popularity](/demand/global-en/compare/alo-yoga-vs-under-armour): 17.4% against 6% Share of Search.

## How did search popularity change for activewear brands worldwide in September 2026?

- Alo Yoga’s estimated Share of Search among activewear brands worldwide has gained ground for 3 months in a row, from 4.8% to 6% in September 2026.
- Stax’s estimated Share of Search among activewear brands worldwide has lost ground for 3 months in a row, from 1% to 0.47% in September 2026.
- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
- Estimated monthly branded searches for Lorna Jane worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lululemon | 57.6% | 11.1M | 0.0% | Lululemon |
| 2 | Gymshark | 17.6% | 3.4M | 0.0% | Gymshark |
| 3 | Under Armour | 17.4% | 3.4M | 0.0% | Under Armour |
| 4 | Alo Yoga | 6% | 1.2M | -0.2% | Alo Yoga |
| 5 | Lorna Jane | 0.86% | 165K | -17.9% | Lorna Jane |
| 6 | Stax | 0.47% | 90.5K | -17.7% | Stax |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lululemon | 13.6M | 59.5% | 1 |
| Oct 2025 | Under Armour | 4.1M | 17.9% | 2 |
| Oct 2025 | Gymshark | 3.4M | 14.9% | 3 |
| Oct 2025 | Alo Yoga | 1.4M | 6.1% | 4 |
| Oct 2025 | Lorna Jane | 201K | 0.88% | 5 |
| Oct 2025 | Stax | 165K | 0.72% | 6 |
| Nov 2025 | Lululemon | 20.4M | 55.4% | 1 |
| Nov 2025 | Gymshark | 9.2M | 25.1% | 2 |
| Nov 2025 | Under Armour | 5M | 13.6% | 3 |
| Nov 2025 | Alo Yoga | 1.7M | 4.7% | 4 |
| Nov 2025 | Lorna Jane | 246K | 0.67% | 5 |
| Nov 2025 | Stax | 201K | 0.55% | 6 |
| Dec 2025 | Lululemon | 20.4M | 63.2% | 1 |
| Dec 2025 | Gymshark | 5.1M | 15.8% | 2 |
| Dec 2025 | Under Armour | 5M | 15.5% | 3 |
| Dec 2025 | Alo Yoga | 1.5M | 4.5% | 4 |
| Dec 2025 | Lorna Jane | 201K | 0.62% | 5 |
| Dec 2025 | Stax | 135K | 0.42% | 6 |
| Jan 2026 | Lululemon | 13.6M | 57.6% | 1 |
| Jan 2026 | Gymshark | 4.2M | 17.6% | 2 |
| Jan 2026 | Under Armour | 4.1M | 17.3% | 3 |
| Jan 2026 | Alo Yoga | 1.4M | 6.1% | 4 |
| Jan 2026 | Lorna Jane | 201K | 0.85% | 5 |
| Jan 2026 | Stax | 135K | 0.57% | 6 |
| Feb 2026 | Lululemon | 11.1M | 57.4% | 1 |
| Feb 2026 | Gymshark | 3.4M | 17.8% | 2 |
| Feb 2026 | Under Armour | 3.4M | 17.3% | 3 |
| Feb 2026 | Alo Yoga | 1.2M | 6% | 4 |
| Feb 2026 | Lorna Jane | 165K | 0.85% | 5 |
| Feb 2026 | Stax | 110K | 0.57% | 6 |
| Mar 2026 | Lululemon | 11.1M | 53.2% | 1 |
| Mar 2026 | Gymshark | 4.1M | 19.9% | 2 |
| Mar 2026 | Under Armour | 4.1M | 19.6% | 3 |
| Mar 2026 | Alo Yoga | 1.2M | 5.6% | 4 |
| Mar 2026 | Lorna Jane | 201K | 0.96% | 5 |
| Mar 2026 | Stax | 165K | 0.79% | 6 |
| Apr 2026 | Lululemon | 11.1M | 55.2% | 1 |
| Apr 2026 | Gymshark | 4.1M | 20.6% | 2 |
| Apr 2026 | Under Armour | 3.4M | 16.7% | 3 |
| Apr 2026 | Alo Yoga | 1.2M | 5.9% | 4 |
| Apr 2026 | Lorna Jane | 201K | 1% | 5 |
| Apr 2026 | Stax | 135K | 0.67% | 6 |
| May 2026 | Lululemon | 11.1M | 56.6% | 1 |
| May 2026 | Gymshark | 3.4M | 17.3% | 2 |
| May 2026 | Under Armour | 3.4M | 17.1% | 3 |
| May 2026 | Alo Yoga | 1.4M | 7.1% | 4 |
| May 2026 | Lorna Jane | 246K | 1.3% | 5 |
| May 2026 | Stax | 135K | 0.69% | 6 |
| Jun 2026 | Lululemon | 11.1M | 55.5% | 1 |
| Jun 2026 | Gymshark | 4.1M | 20.7% | 2 |
| Jun 2026 | Under Armour | 3.4M | 16.8% | 3 |
| Jun 2026 | Alo Yoga | 959K | 4.8% | 4 |
| Jun 2026 | Lorna Jane | 246K | 1.2% | 5 |
| Jun 2026 | Stax | 201K | 1% | 6 |
| Jul 2026 | Lululemon | 11.1M | 58% | 1 |
| Jul 2026 | Gymshark | 3.4M | 17.7% | 2 |
| Jul 2026 | Under Armour | 3.4M | 17.5% | 3 |
| Jul 2026 | Alo Yoga | 975K | 5.1% | 4 |
| Jul 2026 | Lorna Jane | 201K | 1% | 5 |
| Jul 2026 | Stax | 135K | 0.71% | 6 |
| Aug 2026 | Lululemon | 11.1M | 57.5% | 1 |
| Aug 2026 | Gymshark | 3.4M | 17.5% | 2 |
| Aug 2026 | Under Armour | 3.4M | 17.3% | 3 |
| Aug 2026 | Alo Yoga | 1.2M | 6% | 4 |
| Aug 2026 | Lorna Jane | 201K | 1% | 5 |
| Aug 2026 | Stax | 110K | 0.57% | 6 |
| Sep 2026 | Lululemon | 11.1M | 57.6% | 1 |
| Sep 2026 | Gymshark | 3.4M | 17.6% | 2 |
| Sep 2026 | Under Armour | 3.4M | 17.4% | 3 |
| Sep 2026 | Alo Yoga | 1.2M | 6% | 4 |
| Sep 2026 | Lorna Jane | 165K | 0.86% | 5 |
| Sep 2026 | Stax | 90.5K | 0.47% | 6 |

## What is being compared

- **Alo Yoga**: Measured on the search terms “alo activewear”, “alo clothing”, “alo leggings”, “alo yoga” and “aloyoga”, summed into one figure.
- **Gymshark**: Measured on the search terms “gym shark”, “gymshark”, “gymshark apparel”, “gymshark clothing” and “gymshark leggings”, summed into one figure.
- **Lorna Jane**: Measured on the search term “lorna jane”.
- **Lululemon**: Measured on the search term “lululemon”.
- **Stax**: Measured on the search term “stax”.
- **Under Armour**: Measured on the search term “under armour”.

- [Alo Yoga](/demand/global-en/brands/alo-yoga)
- [Gymshark](/demand/global-en/brands/gymshark)
- [Lorna Jane](/demand/global-en/brands/lorna-jane)
- [Lululemon](/demand/global-en/brands/lululemon)
- [Stax](/demand/global-en/brands/stax)
- [Under Armour](/demand/global-en/brands/under-armour)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among activewear brands worldwide?

In September 2026, Lululemon was the most searched among activewear brands worldwide, with an estimated 11.1M branded searches and 57.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Activewear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/activewear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/activewear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.