---
title: "Action camera brands: Which brands are most popular in search?"
description: "Compare brands that offer cameras for recording action and adventure. Share of Search among Insta360, GoPro, DJI, SJCAM and AKASO, the action camera brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/action-camera-brands"
publisher: "Brandwave"
---

# Action camera brands: Which brands are most popular in search?

Compare brands that offer cameras for recording action and adventure. Share of Search among Insta360, GoPro, DJI, SJCAM and AKASO, the action camera brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Action camera brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Insta360, 49.5%

## Which brand is most popular in search among action camera brands worldwide?

- In August 2026, Insta360 was the most searched among action camera brands worldwide, with an estimated 2.1M branded searches and 49.5% estimated Share of Search within this set.
- GoPro is in 2nd place, 3.1 percentage points behind at 46.4% Share of Search.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide decreased from 50.7% to 49.5%.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands worldwide increased from 45.6% to 46.4%.
- Across the 11 months ending August 2026, DJI’s estimated Share of Search among action camera brands worldwide increased from 2.3% to 2.8%.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among action camera brands worldwide peaked at 53.8% in July 2026 and was lowest at 46.1% in January 2026.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among action camera brands worldwide peaked at 49.9% in April 2026 and was lowest at 42.2% in July 2026.
- Across the 11 months ending August 2026, SJCAM and AKASO held steady: their estimated Share of Search among action camera brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Insta360 vs GoPro: compare search popularity](/demand/global-en/compare/gopro-vs-insta360): 49.5% against 46.4% Share of Search.
- [Insta360 vs DJI: compare search popularity](/demand/global-en/compare/dji-vs-insta360): 49.5% against 2.8% Share of Search.
- [GoPro vs DJI: compare search popularity](/demand/global-en/compare/dji-vs-gopro): 46.4% against 2.8% Share of Search.

## How did search popularity change for action camera brands worldwide in August 2026?

- In August 2026, GoPro gained estimated Share of Search among action camera brands worldwide, from 42.2% to 46.4%.
- In August 2026, Insta360 lost estimated Share of Search among action camera brands worldwide, from 53.8% to 49.5%.
- Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.
- Estimated monthly branded searches for SJCAM worldwide rose 21.9% over 11 measured months, from 28.1K to 34.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Insta360 | 49.5% | 2.1M | 0.0% | Insta360 |
| 2 | GoPro | 46.4% | 2M | +19.7% | GoPro |
| 3 | DJI | 2.8% | 120K | +20.0% | DJI |
| 4 | SJCAM | 0.82% | 34.3K | 0.0% | SJCAM |
| 5 | AKASO | 0.5% | 21K | +2.3% | AKASO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Insta360 | 1.8M | 50.7% | 1 |
| Oct 2025 | GoPro | 1.6M | 45.6% | 2 |
| Oct 2025 | DJI | 83.5K | 2.3% | 3 |
| Oct 2025 | SJCAM | 28.1K | 0.79% | 4 |
| Oct 2025 | AKASO | 20K | 0.56% | 5 |
| Nov 2025 | Insta360 | 2.2M | 50.5% | 1 |
| Nov 2025 | GoPro | 2M | 46.2% | 2 |
| Nov 2025 | DJI | 94.7K | 2.2% | 3 |
| Nov 2025 | SJCAM | 28.2K | 0.65% | 4 |
| Nov 2025 | AKASO | 20.5K | 0.47% | 5 |
| Dec 2025 | Insta360 | 2.1M | 50.2% | 1 |
| Dec 2025 | GoPro | 2M | 46.4% | 2 |
| Dec 2025 | DJI | 93.1K | 2.2% | 3 |
| Dec 2025 | SJCAM | 28.3K | 0.66% | 4 |
| Dec 2025 | AKASO | 25.1K | 0.59% | 5 |
| Jan 2026 | GoPro | 2M | 49.8% | 1 |
| Jan 2026 | Insta360 | 1.8M | 46.1% | 2 |
| Jan 2026 | DJI | 102K | 2.6% | 3 |
| Jan 2026 | SJCAM | 35.3K | 0.9% | 4 |
| Jan 2026 | AKASO | 24.6K | 0.63% | 5 |
| Feb 2026 | Insta360 | 1.8M | 50% | 1 |
| Feb 2026 | GoPro | 1.6M | 46.2% | 2 |
| Feb 2026 | DJI | 83.5K | 2.4% | 3 |
| Feb 2026 | SJCAM | 28.4K | 0.81% | 4 |
| Feb 2026 | AKASO | 20.5K | 0.58% | 5 |
| Mar 2026 | Insta360 | 1.8M | 50.6% | 1 |
| Mar 2026 | GoPro | 1.6M | 45.6% | 2 |
| Mar 2026 | DJI | 85.7K | 2.4% | 3 |
| Mar 2026 | SJCAM | 28.4K | 0.8% | 4 |
| Mar 2026 | AKASO | 20.5K | 0.58% | 5 |
| Apr 2026 | GoPro | 1.9M | 49.9% | 1 |
| Apr 2026 | Insta360 | 1.8M | 46.4% | 2 |
| Apr 2026 | DJI | 93.1K | 2.4% | 3 |
| Apr 2026 | SJCAM | 28.3K | 0.73% | 4 |
| Apr 2026 | AKASO | 20.5K | 0.53% | 5 |
| May 2026 | Insta360 | 2.1M | 50.4% | 1 |
| May 2026 | GoPro | 1.9M | 45.8% | 2 |
| May 2026 | DJI | 102K | 2.4% | 3 |
| May 2026 | SJCAM | 34.3K | 0.81% | 4 |
| May 2026 | AKASO | 24.6K | 0.58% | 5 |
| Jun 2026 | Insta360 | 2.1M | 50.5% | 1 |
| Jun 2026 | GoPro | 1.9M | 45.8% | 2 |
| Jun 2026 | DJI | 99.9K | 2.4% | 3 |
| Jun 2026 | SJCAM | 34.3K | 0.81% | 4 |
| Jun 2026 | AKASO | 20.5K | 0.49% | 5 |
| Jul 2026 | Insta360 | 2.1M | 53.8% | 1 |
| Jul 2026 | GoPro | 1.6M | 42.2% | 2 |
| Jul 2026 | DJI | 99.9K | 2.6% | 3 |
| Jul 2026 | SJCAM | 34.3K | 0.89% | 4 |
| Jul 2026 | AKASO | 20.5K | 0.53% | 5 |
| Aug 2026 | Insta360 | 2.1M | 49.5% | 1 |
| Aug 2026 | GoPro | 2M | 46.4% | 2 |
| Aug 2026 | DJI | 120K | 2.8% | 3 |
| Aug 2026 | SJCAM | 34.3K | 0.82% | 4 |
| Aug 2026 | AKASO | 21K | 0.5% | 5 |
| Sep 2026 | AKASO | — | — | — |
| Sep 2026 | DJI | — | — | — |
| Sep 2026 | GoPro | — | — | — |
| Sep 2026 | Insta360 | — | — | — |
| Sep 2026 | SJCAM | — | — | — |

## What is being compared

- **AKASO**: Measured on the search terms “action camera akaso”, “akaso” and “akasotech com”, summed into one figure.
- **DJI**: Measured on the search terms “action camera dji”, “dji com” and “dji osmo action”, summed into one figure.
- **GoPro**: Measured on the search terms “action camera gopro”, “gopro”, “gopro action camera”, “gopro com” and “gopro hero”, summed into one figure.
- **Insta360**: Measured on the search terms “action camera insta360”, “insta360”, “insta360 ace pro”, “insta360 action camera”, “insta360 com”, “insta360 link”, “insta360 webcam”, “insta360 x5” and “webcam insta360”, summed into one figure.
- **SJCAM**: Measured on the search terms “action camera sjcam”, “sjcam”, “sjcam action camera” and “sjcam com”, summed into one figure.

- [AKASO](/demand/global-en/brands/akaso)
- [DJI](/demand/global-en/brands/dji)
- [GoPro](/demand/global-en/brands/gopro)
- [Insta360](/demand/global-en/brands/insta360)
- [SJCAM](/demand/global-en/brands/sjcam)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among action camera brands worldwide?

In August 2026, Insta360 was the most searched among action camera brands worldwide, with an estimated 2.1M branded searches and 49.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Action camera brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/action-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/action-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.