--- title: "Acoustic guitars: Which brands are most popular in search?" description: "Compare the acoustic guitars people buy. Share of Search among Yamaha, Epiphone, Martin, Taylor Guitars, Seagull and Gibson, the acoustic guitars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/acoustic-guitars" publisher: "Brandwave" --- # Acoustic guitars: Which brands are most popular in search? Compare the acoustic guitars people buy. Share of Search among Yamaha, Epiphone, Martin, Taylor Guitars, Seagull and Gibson, the acoustic guitars Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Acoustic guitars - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Yamaha, 93.6% ## Which brand is most popular in search among acoustic guitars worldwide? - In August 2026, Yamaha was the most searched among acoustic guitars worldwide, with an estimated 4.1M branded searches and 93.6% estimated Share of Search within this set. - Epiphone is in 2nd place, 91.1 percentage points behind at 2.5% Share of Search. - Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among acoustic guitars worldwide increased from 92.4% to 93.6%. - Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among acoustic guitars worldwide decreased from 3.1% to 2.5%. - Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among acoustic guitars worldwide peaked at 94% in June 2026 and was lowest at 90.9% in January 2026. - Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among acoustic guitars worldwide peaked at 3.7% in January 2026 and was lowest at 2.5% in August 2026. - Across the 11 months ending August 2026, Martin’s estimated Share of Search among acoustic guitars worldwide peaked at 2.4% in January 2026 and was lowest at 1.4% in June 2026. - Across the 11 months ending August 2026, Seagull rose from 6th to 5th among acoustic guitars worldwide. - Across the 11 months ending August 2026, Gibson fell from 5th to 6th among acoustic guitars worldwide. - Across the 11 months ending August 2026, Martin and Taylor Guitars held steady: their estimated Share of Search among acoustic guitars worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yamaha vs Epiphone: compare search popularity](/demand/global-en/compare/epiphone-vs-yamaha): 93.6% against 2.5% Share of Search. ## How did search popularity change for acoustic guitars worldwide in August 2026? - Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026. - Estimated monthly branded searches for Seagull worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. - Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yamaha | 93.6% | 4.1M | 0.0% | Yamaha | | 2 | Epiphone | 2.5% | 110K | 0.0% | Epiphone | | 3 | Martin | 1.7% | 74K | 0.0% | Martin | | 4 | Taylor Guitars | 1.7% | 74K | 0.0% | Taylor Guitars | | 5 | Seagull | 0.28% | 12.1K | +22.2% | Seagull | | 6 | Gibson | 0.19% | 8.1K | 0.0% | Gibson | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yamaha | 4.1M | 92.4% | 1 | | Oct 2025 | Epiphone | 135K | 3.1% | 2 | | Oct 2025 | Martin | 90.5K | 2% | 3 | | Oct 2025 | Taylor Guitars | 90.5K | 2% | 4 | | Oct 2025 | Gibson | 9.9K | 0.22% | 5 | | Oct 2025 | Seagull | 9.9K | 0.22% | 6 | | Nov 2025 | Yamaha | 4.1M | 92.4% | 1 | | Nov 2025 | Epiphone | 135K | 3% | 2 | | Nov 2025 | Martin | 90.5K | 2% | 3 | | Nov 2025 | Taylor Guitars | 90.5K | 2% | 4 | | Nov 2025 | Seagull | 12.1K | 0.27% | 5 | | Nov 2025 | Gibson | 9.9K | 0.22% | 6 | | Dec 2025 | Yamaha | 4.1M | 92% | 1 | | Dec 2025 | Epiphone | 135K | 3% | 2 | | Dec 2025 | Taylor Guitars | 110K | 2.5% | 3 | | Dec 2025 | Martin | 90.5K | 2% | 4 | | Dec 2025 | Seagull | 12.1K | 0.27% | 5 | | Dec 2025 | Gibson | 9.9K | 0.22% | 6 | | Jan 2026 | Yamaha | 4.1M | 90.9% | 1 | | Jan 2026 | Epiphone | 165K | 3.7% | 2 | | Jan 2026 | Martin | 110K | 2.4% | 3 | | Jan 2026 | Taylor Guitars | 110K | 2.4% | 4 | | Jan 2026 | Seagull | 12.1K | 0.27% | 5 | | Jan 2026 | Gibson | 9.9K | 0.22% | 6 | | Feb 2026 | Yamaha | 4.1M | 92.7% | 1 | | Feb 2026 | Epiphone | 135K | 3.1% | 2 | | Feb 2026 | Taylor Guitars | 90.5K | 2.1% | 3 | | Feb 2026 | Martin | 74K | 1.7% | 4 | | Feb 2026 | Seagull | 12.1K | 0.27% | 5 | | Feb 2026 | Gibson | 9.9K | 0.22% | 6 | | Mar 2026 | Yamaha | 5M | 94% | 1 | | Mar 2026 | Epiphone | 135K | 2.5% | 2 | | Mar 2026 | Taylor Guitars | 90.5K | 1.7% | 3 | | Mar 2026 | Martin | 74K | 1.4% | 4 | | Mar 2026 | Seagull | 12.1K | 0.23% | 5 | | Mar 2026 | Gibson | 9.9K | 0.19% | 6 | | Apr 2026 | Yamaha | 4.1M | 93.1% | 1 | | Apr 2026 | Epiphone | 135K | 3.1% | 2 | | Apr 2026 | Martin | 74K | 1.7% | 3 | | Apr 2026 | Taylor Guitars | 74K | 1.7% | 4 | | Apr 2026 | Gibson | 9.9K | 0.23% | 5 | | Apr 2026 | Seagull | 9.9K | 0.23% | 6 | | May 2026 | Yamaha | 4.1M | 93.1% | 1 | | May 2026 | Epiphone | 135K | 3.1% | 2 | | May 2026 | Martin | 74K | 1.7% | 3 | | May 2026 | Taylor Guitars | 74K | 1.7% | 4 | | May 2026 | Gibson | 9.9K | 0.23% | 5 | | May 2026 | Seagull | 9.9K | 0.23% | 6 | | Jun 2026 | Yamaha | 4.1M | 94% | 1 | | Jun 2026 | Epiphone | 110K | 2.5% | 2 | | Jun 2026 | Taylor Guitars | 74K | 1.7% | 3 | | Jun 2026 | Martin | 60.5K | 1.4% | 4 | | Jun 2026 | Seagull | 9.9K | 0.23% | 5 | | Jun 2026 | Gibson | 8.1K | 0.19% | 6 | | Jul 2026 | Yamaha | 4.1M | 93.7% | 1 | | Jul 2026 | Epiphone | 110K | 2.5% | 2 | | Jul 2026 | Martin | 74K | 1.7% | 3 | | Jul 2026 | Taylor Guitars | 74K | 1.7% | 4 | | Jul 2026 | Seagull | 9.9K | 0.23% | 5 | | Jul 2026 | Gibson | 8.1K | 0.19% | 6 | | Aug 2026 | Yamaha | 4.1M | 93.6% | 1 | | Aug 2026 | Epiphone | 110K | 2.5% | 2 | | Aug 2026 | Martin | 74K | 1.7% | 3 | | Aug 2026 | Taylor Guitars | 74K | 1.7% | 4 | | Aug 2026 | Seagull | 12.1K | 0.28% | 5 | | Aug 2026 | Gibson | 8.1K | 0.19% | 6 | | Sep 2026 | Epiphone | — | — | — | | Sep 2026 | Gibson | — | — | — | | Sep 2026 | Martin | — | — | — | | Sep 2026 | Seagull | — | — | — | | Sep 2026 | Taylor Guitars | — | — | — | | Sep 2026 | Yamaha | — | — | — | ## What is being compared - **Epiphone**: Measured on the search term “epiphone”. - **Gibson**: Measured on the search term “gibson bass”. - **Martin**: Measured on the search term “martin guitars”. - **Seagull**: Measured on the search term “seagull guitars”. - **Taylor Guitars**: Measured on the search term “taylor guitar”. - **Yamaha**: Measured on the search term “yamaha”. - [Epiphone](/demand/global-en/brands/epiphone) - [Gibson](/demand/global-en/brands/gibson) - [Martin](/demand/global-en/brands/martin-guitars) - [Seagull](/demand/global-en/brands/seagull-guitars) - [Taylor Guitars](/demand/global-en/brands/taylor-guitars) - [Yamaha](/demand/global-en/brands/yamaha) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among acoustic guitars worldwide? In August 2026, Yamaha was the most searched among acoustic guitars worldwide, with an estimated 4.1M branded searches and 93.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Acoustic guitars: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/acoustic-guitars This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/acoustic-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.