---
title: "Acne treatments: Which brands are most popular in search?"
description: "Compare the acne treatments people search for. Share of Search among CeraVe, La Roche-Posay, Paula's Choice, Differin, The Ordinary and Proactiv, the acne treatments Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/acne-treatments"
publisher: "Brandwave"
---

# Acne treatments: Which brands are most popular in search?

Compare the acne treatments people search for. Share of Search among CeraVe, La Roche-Posay, Paula's Choice, Differin, The Ordinary and Proactiv, the acne treatments Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Acne treatments
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: CeraVe, 42%

## Which brand is most popular in search among acne treatments worldwide?

- In August 2026, CeraVe was the most searched among acne treatments worldwide, with an estimated 2.3M branded searches and 42% estimated Share of Search within this set.
- La Roche-Posay is in 2nd place, 1 percentage point behind at 41% Share of Search.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among acne treatments worldwide decreased from 44.9% to 42%.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide increased from 35.9% to 41%.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among acne treatments worldwide decreased from 10.8% to 9.7%.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among acne treatments worldwide decreased from 4.4% to 3.6%.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among acne treatments worldwide peaked at 44.9% in October 2025 and was lowest at 38.1% in May 2026.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among acne treatments worldwide peaked at 45.3% in May 2026 and was lowest at 35.9% in October 2025.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among acne treatments worldwide peaked at 11.4% in November 2025 and was lowest at 8.1% in June 2026.
- Across the 11 months ending August 2026, Differin’s estimated Share of Search among acne treatments worldwide peaked at 5.5% in July 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among acne treatments worldwide peaked at 5% in November 2025 and was lowest at 3.6% in August 2026.
- Across the 11 months ending August 2026, Differin rose from 5th to 4th among acne treatments worldwide.
- Across the 11 months ending August 2026, The Ordinary fell from 4th to 5th among acne treatments worldwide.
- Across the 11 months ending August 2026, Proactiv held steady: its estimated Share of Search among acne treatments worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [CeraVe vs La Roche-Posay: compare search popularity](/demand/global-en/compare/cerave-vs-la-roche-posay): 42% against 41% Share of Search.
- [CeraVe vs Paula's Choice: compare search popularity](/demand/global-en/compare/cerave-vs-paula-s-choice): 42% against 9.7% Share of Search.
- [CeraVe vs Differin: compare search popularity](/demand/global-en/compare/cerave-vs-differin): 42% against 3.7% Share of Search.
- [CeraVe vs The Ordinary: compare search popularity](/demand/global-en/compare/cerave-vs-the-ordinary-skincare): 42% against 3.6% Share of Search.
- [La Roche-Posay vs Paula's Choice: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-paula-s-choice): 41% against 9.7% Share of Search.
- [La Roche-Posay vs Differin: compare search popularity](/demand/global-en/compare/differin-vs-la-roche-posay): 41% against 3.7% Share of Search.
- [La Roche-Posay vs The Ordinary: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-the-ordinary-skincare): 41% against 3.6% Share of Search.
- [Paula's Choice vs Differin: compare search popularity](/demand/global-en/compare/differin-vs-paula-s-choice): 9.7% against 3.7% Share of Search.
- [Paula's Choice vs The Ordinary: compare search popularity](/demand/global-en/compare/paula-s-choice-vs-the-ordinary-skincare): 9.7% against 3.6% Share of Search.
- [Differin vs The Ordinary: compare search popularity](/demand/global-en/compare/differin-vs-the-ordinary-skincare): 3.7% against 3.6% Share of Search.

## How did search popularity change for acne treatments worldwide in August 2026?

- In August 2026, Paula's Choice gained estimated Share of Search among acne treatments worldwide, from 8.1% to 9.7%.
- In August 2026, CeraVe gained estimated Share of Search among acne treatments worldwide, from 41.3% to 42%.
- In August 2026, Differin lost estimated Share of Search among acne treatments worldwide, from 5.5% to 3.7%.
- La Roche-Posay’s estimated Share of Search among acne treatments worldwide has lost ground for 3 months in a row, from 45.3% to 41% in August 2026.
- Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CeraVe | 42% | 2.3M | +2.1% | CeraVe |
| 2 | La Roche-Posay | 41% | 2.2M | 0.0% | La Roche-Posay |
| 3 | Paula's Choice | 9.7% | 532K | +20.6% | Paula's Choice |
| 4 | Differin | 3.7% | 201K | -33.2% | Differin |
| 5 | The Ordinary | 3.6% | 199K | -2.9% | The Ordinary |
| — | Proactiv | — | — | — | Proactiv |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CeraVe | 2.3M | 44.9% | 1 |
| Oct 2025 | La Roche-Posay | 1.8M | 35.9% | 2 |
| Oct 2025 | Paula's Choice | 552K | 10.8% | 3 |
| Oct 2025 | The Ordinary | 225K | 4.4% | 4 |
| Oct 2025 | Differin | 201K | 3.9% | 5 |
| Oct 2025 | Proactiv | — | — | — |
| Nov 2025 | CeraVe | 2.4M | 41.2% | 1 |
| Nov 2025 | La Roche-Posay | 2.2M | 39% | 2 |
| Nov 2025 | Paula's Choice | 652K | 11.4% | 3 |
| Nov 2025 | The Ordinary | 286K | 5% | 4 |
| Nov 2025 | Differin | 201K | 3.5% | 5 |
| Nov 2025 | Proactiv | — | — | — |
| Dec 2025 | CeraVe | 2.4M | 42.5% | 1 |
| Dec 2025 | La Roche-Posay | 2.2M | 40.1% | 2 |
| Dec 2025 | Paula's Choice | 551K | 9.9% | 3 |
| Dec 2025 | The Ordinary | 257K | 4.6% | 4 |
| Dec 2025 | Differin | 165K | 3% | 5 |
| Dec 2025 | Proactiv | — | — | — |
| Jan 2026 | CeraVe | 2.4M | 41.9% | 1 |
| Jan 2026 | La Roche-Posay | 2.2M | 39.5% | 2 |
| Jan 2026 | Paula's Choice | 552K | 9.7% | 3 |
| Jan 2026 | The Ordinary | 259K | 4.6% | 4 |
| Jan 2026 | Differin | 246K | 4.3% | 5 |
| Jan 2026 | Proactiv | — | — | — |
| Feb 2026 | CeraVe | 2.3M | 41.6% | 1 |
| Feb 2026 | La Roche-Posay | 2.2M | 40.8% | 2 |
| Feb 2026 | Paula's Choice | 534K | 9.7% | 3 |
| Feb 2026 | The Ordinary | 232K | 4.2% | 4 |
| Feb 2026 | Differin | 201K | 3.7% | 5 |
| Feb 2026 | Proactiv | — | — | — |
| Mar 2026 | La Roche-Posay | 2.7M | 44.5% | 1 |
| Mar 2026 | CeraVe | 2.3M | 38.1% | 2 |
| Mar 2026 | Paula's Choice | 550K | 8.9% | 3 |
| Mar 2026 | The Ordinary | 279K | 4.5% | 4 |
| Mar 2026 | Differin | 246K | 4% | 5 |
| Mar 2026 | Proactiv | — | — | — |
| Apr 2026 | La Roche-Posay | 2.7M | 44.5% | 1 |
| Apr 2026 | CeraVe | 2.4M | 38.2% | 2 |
| Apr 2026 | Paula's Choice | 551K | 9% | 3 |
| Apr 2026 | The Ordinary | 271K | 4.4% | 4 |
| Apr 2026 | Differin | 246K | 4% | 5 |
| Apr 2026 | Proactiv | — | — | — |
| May 2026 | La Roche-Posay | 2.7M | 45.3% | 1 |
| May 2026 | CeraVe | 2.3M | 38.1% | 2 |
| May 2026 | Paula's Choice | 533K | 8.8% | 3 |
| May 2026 | Differin | 246K | 4.1% | 4 |
| May 2026 | The Ordinary | 232K | 3.8% | 5 |
| May 2026 | Proactiv | — | — | — |
| Jun 2026 | CeraVe | 2.2M | 41.7% | 1 |
| Jun 2026 | La Roche-Posay | 2.2M | 41.7% | 2 |
| Jun 2026 | Paula's Choice | 436K | 8.1% | 3 |
| Jun 2026 | Differin | 246K | 4.6% | 4 |
| Jun 2026 | The Ordinary | 209K | 3.9% | 5 |
| Jun 2026 | Proactiv | — | — | — |
| Jul 2026 | CeraVe | 2.2M | 41.3% | 1 |
| Jul 2026 | La Roche-Posay | 2.2M | 41.2% | 2 |
| Jul 2026 | Paula's Choice | 441K | 8.1% | 3 |
| Jul 2026 | Differin | 301K | 5.5% | 4 |
| Jul 2026 | The Ordinary | 205K | 3.8% | 5 |
| Jul 2026 | Proactiv | — | — | — |
| Aug 2026 | CeraVe | 2.3M | 42% | 1 |
| Aug 2026 | La Roche-Posay | 2.2M | 41% | 2 |
| Aug 2026 | Paula's Choice | 532K | 9.7% | 3 |
| Aug 2026 | Differin | 201K | 3.7% | 4 |
| Aug 2026 | The Ordinary | 199K | 3.6% | 5 |
| Aug 2026 | Proactiv | — | — | — |
| Sep 2026 | CeraVe | — | — | — |
| Sep 2026 | Differin | — | — | — |
| Sep 2026 | La Roche-Posay | — | — | — |
| Sep 2026 | Paula's Choice | — | — | — |
| Sep 2026 | Proactiv | — | — | — |
| Sep 2026 | The Ordinary | — | — | — |

## What is being compared

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave com”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **Differin**: Measured on the search term “differin gel”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **Paula's Choice**: Measured on the search terms “paula s choice”, “paula's choice”, “paula's choice serum”, “paula's choice skincare”, “paula'schoice” and “paulas choice bha”, summed into one figure.
- **Proactiv**: Measured on the search term “proactiv acne”.
- **The Ordinary**: Measured on the search terms “serum the ordinary”, “skincare the ordinary”, “the ordinary niacinamide”, “the ordinary retinol” and “theordinary com”, summed into one figure.

- [CeraVe](/demand/global-en/brands/cerave)
- [Differin](/demand/global-en/brands/differin)
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)
- [Paula's Choice](/demand/global-en/brands/paula-s-choice)
- [Proactiv](/demand/global-en/brands/proactiv)
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among acne treatments worldwide?

In August 2026, CeraVe was the most searched among acne treatments worldwide, with an estimated 2.3M branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Acne treatments: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/acne-treatments

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/acne-treatments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.