--- title: "Accounting firms: Which are searched most?" description: "Compare the accounting firms businesses hire. Share of Search among Grant Thornton, PwC, Deloitte, EY, KPMG and BDO, the accounting firms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/accounting-firms" publisher: "Brandwave" --- # Accounting firms: Which are searched most? Compare the accounting firms businesses hire. Share of Search among Grant Thornton, PwC, Deloitte, EY, KPMG and BDO, the accounting firms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Accounting firms - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Grant Thornton, 98.1% ## Which brand is most popular in search among accounting firms worldwide? - In August 2026, Grant Thornton was the most searched among accounting firms worldwide, with an estimated 203K branded searches and 98.1% estimated Share of Search within this set. - PwC is in 2nd place, 97.5 percentage points behind at 0.63% Share of Search. - Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting firms worldwide decreased from 98.6% to 98.1%. - Across the 11 months ending August 2026, PwC rose from 4th to 2nd among accounting firms worldwide. - Across the 11 months ending August 2026, Deloitte fell from 2nd to 3rd among accounting firms worldwide. - Across the 11 months ending August 2026, EY fell from 3rd to 4th among accounting firms worldwide. - Across the 11 months ending August 2026, KPMG and BDO held steady: their estimated Share of Search among accounting firms worldwide each moved less than 0.5 percentage points. ## How did search popularity change for accounting firms worldwide in August 2026? - In August 2026, Grant Thornton lost estimated Share of Search among accounting firms worldwide, from 98.6% to 98.1%. - In August 2026, PwC rose from 4th to 2nd among accounting firms worldwide. - In August 2026, Deloitte fell from 2nd to 3rd among accounting firms worldwide. - In August 2026, EY fell from 3rd to 4th among accounting firms worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Grant Thornton | 98.1% | 203K | -18.1% | Grant Thornton | | 2 | PwC | 0.63% | 1.3K | +80.6% | PwC | | 3 | Deloitte | 0.43% | 880 | 0.0% | Deloitte | | 4 | EY | 0.43% | 880 | 0.0% | EY | | 5 | KPMG | 0.29% | 590 | 0.0% | KPMG | | 6 | BDO | 0.15% | 320 | 0.0% | BDO | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grant Thornton | 248K | 98.6% | 1 | | Oct 2025 | Deloitte | 880 | 0.35% | 2 | | Oct 2025 | EY | 880 | 0.35% | 3 | | Oct 2025 | PwC | 720 | 0.29% | 4 | | Oct 2025 | KPMG | 590 | 0.24% | 5 | | Oct 2025 | BDO | 320 | 0.13% | 6 | | Nov 2025 | Grant Thornton | 248K | 98.6% | 1 | | Nov 2025 | Deloitte | 880 | 0.35% | 2 | | Nov 2025 | EY | 880 | 0.35% | 3 | | Nov 2025 | PwC | 720 | 0.29% | 4 | | Nov 2025 | KPMG | 590 | 0.23% | 5 | | Nov 2025 | BDO | 390 | 0.15% | 6 | | Dec 2025 | Grant Thornton | 202K | 98.6% | 1 | | Dec 2025 | Deloitte | 720 | 0.35% | 2 | | Dec 2025 | EY | 720 | 0.35% | 3 | | Dec 2025 | PwC | 720 | 0.35% | 4 | | Dec 2025 | KPMG | 480 | 0.23% | 5 | | Dec 2025 | BDO | 320 | 0.16% | 6 | | Jan 2026 | Grant Thornton | 248K | 98.7% | 1 | | Jan 2026 | PwC | 880 | 0.35% | 2 | | Jan 2026 | Deloitte | 720 | 0.29% | 3 | | Jan 2026 | EY | 720 | 0.29% | 4 | | Jan 2026 | KPMG | 590 | 0.24% | 5 | | Jan 2026 | BDO | 320 | 0.13% | 6 | | Feb 2026 | Grant Thornton | 248K | 98.6% | 1 | | Feb 2026 | Deloitte | 880 | 0.35% | 2 | | Feb 2026 | EY | 880 | 0.35% | 3 | | Feb 2026 | PwC | 720 | 0.29% | 4 | | Feb 2026 | KPMG | 590 | 0.24% | 5 | | Feb 2026 | BDO | 320 | 0.13% | 6 | | Mar 2026 | Grant Thornton | 248K | 98.1% | 1 | | Mar 2026 | EY | 1.6K | 0.63% | 2 | | Mar 2026 | Deloitte | 1.3K | 0.51% | 3 | | Mar 2026 | PwC | 880 | 0.35% | 4 | | Mar 2026 | KPMG | 720 | 0.28% | 5 | | Mar 2026 | BDO | 390 | 0.15% | 6 | | Apr 2026 | Grant Thornton | 247K | 98.6% | 1 | | Apr 2026 | Deloitte | 880 | 0.35% | 2 | | Apr 2026 | EY | 880 | 0.35% | 3 | | Apr 2026 | PwC | 720 | 0.29% | 4 | | Apr 2026 | KPMG | 590 | 0.24% | 5 | | Apr 2026 | BDO | 320 | 0.13% | 6 | | May 2026 | Grant Thornton | 203K | 98.5% | 1 | | May 2026 | Deloitte | 880 | 0.43% | 2 | | May 2026 | EY | 720 | 0.35% | 3 | | May 2026 | PwC | 720 | 0.35% | 4 | | May 2026 | KPMG | 480 | 0.23% | 5 | | May 2026 | BDO | 260 | 0.13% | 6 | | Jun 2026 | Grant Thornton | 203K | 98.4% | 1 | | Jun 2026 | Deloitte | 880 | 0.43% | 2 | | Jun 2026 | EY | 720 | 0.35% | 3 | | Jun 2026 | KPMG | 720 | 0.35% | 4 | | Jun 2026 | PwC | 720 | 0.35% | 5 | | Jun 2026 | BDO | 320 | 0.16% | 6 | | Jul 2026 | Grant Thornton | 248K | 98.6% | 1 | | Jul 2026 | Deloitte | 880 | 0.35% | 2 | | Jul 2026 | EY | 880 | 0.35% | 3 | | Jul 2026 | PwC | 720 | 0.29% | 4 | | Jul 2026 | KPMG | 590 | 0.24% | 5 | | Jul 2026 | BDO | 320 | 0.13% | 6 | | Aug 2026 | Grant Thornton | 203K | 98.1% | 1 | | Aug 2026 | PwC | 1.3K | 0.63% | 2 | | Aug 2026 | Deloitte | 880 | 0.43% | 3 | | Aug 2026 | EY | 880 | 0.43% | 4 | | Aug 2026 | KPMG | 590 | 0.29% | 5 | | Aug 2026 | BDO | 320 | 0.15% | 6 | | Sep 2026 | BDO | — | — | — | | Sep 2026 | Deloitte | — | — | — | | Sep 2026 | EY | — | — | — | | Sep 2026 | Grant Thornton | — | — | — | | Sep 2026 | KPMG | — | — | — | | Sep 2026 | PwC | — | — | — | ## What is being compared - **BDO**: Measured on the search term “bdo new zealand”. - **Deloitte**: Measured on the search term “deloitte nz”. - **EY**: Measured on the search term “ey nz”. - **Grant Thornton**: Measured on the search terms “grant thornton” and “grant thornton nz”, summed into one figure. - **KPMG**: Measured on the search term “kpmg new zealand”. - **PwC**: Measured on the search term “pwc new zealand”. - [BDO](/demand/global-en/brands/bdo-new-zealand) - [Deloitte](/demand/global-en/brands/deloitte-new-zealand) - [EY](/demand/global-en/brands/ey-new-zealand) - [Grant Thornton](/demand/global-en/brands/grant-thornton-new-zealand) - [KPMG](/demand/global-en/brands/kpmg-new-zealand) - [PwC](/demand/global-en/brands/pwc-new-zealand) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among accounting firms worldwide? In August 2026, Grant Thornton was the most searched among accounting firms worldwide, with an estimated 203K branded searches and 98.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Accounting firms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/accounting-firms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.