--- title: "Demandbase vs HubSpot: Which is searched more?" description: "Is Demandbase or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/account-based-marketing-platforms/compare/demandbase-vs-hubspot" publisher: "Brandwave" --- # Demandbase vs HubSpot: Which is searched more? Is Demandbase or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Account-based marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Demandbase and HubSpot - **Competitive set**: Account-based marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Demandbase Share of Search**: 0.75% - **HubSpot Share of Search**: 92% ## Is Demandbase or HubSpot more popular in search? - In September 2026, HubSpot had more branded searches than Demandbase among account-based marketing platforms worldwide. HubSpot had about 1.5 million branded searches, while Demandbase had 12,400. HubSpot made up 92% of all account-based marketing platform searches we track, and Demandbase accounted for 0.75%. - HubSpot was ahead of Demandbase in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Demandbase’s share of searches among account-based marketing platforms worldwide moved from 0.91% to 0.75%, and its estimated monthly branded searches moved from 15.6K to 12.4K. - Across the 12 months ending September 2026, HubSpot’s share of searches among account-based marketing platforms worldwide moved from 90.5% to 92%, and its estimated monthly branded searches held steady at 1.5M. ## Top account-based marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Demandbase and HubSpot showed up in all five answers. Demandbase was listed before HubSpot in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 6sense | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Demandbase | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | RollWorks | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Terminus | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | DemandScience | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Influ2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Factors.ai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Madison Logic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about account-based marketing platforms - Asked ChatGPT "Which account-based marketing platform should I use?": 1. 6sense, 2. Demandbase, 3. HubSpot, 4. RollWorks - Asked ChatGPT "What are the best account-based marketing platforms?": 1. 6sense, 2. Demandbase, 3. RollWorks, 4. Terminus, 5. DemandScience, 6. HubSpot - Asked ChatGPT "What's the best account-based marketing platform for a b2b sales team?": 1. 6sense, 2. Demandbase, 3. HubSpot, 4. RollWorks - Searched Google, AI Overview "account based marketing platform": 1. Demandbase, 2. 6sense, 3. RollWorks, 4. Terminus, 5. HubSpot - Searched Google, AI Overview "best abm platform": 1. Demandbase, 2. 6sense, 3. RollWorks, 4. Terminus, 5. HubSpot Not named in any answer: Influ2, Factors.ai and Madison Logic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for account-based marketing platforms worldwide in September 2026? - In September 2026, HubSpot gained share of searches among account-based marketing platforms worldwide, from 90.4% to 92%. - Estimated monthly branded searches for Demandbase worldwide fell 20.2% over 12 measured months, from 15.6K to 12.4K in September 2026. ## Month by month | Month | Demandbase estimated searches | Demandbase Share of Search | Demandbase rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.6K | 0.91% | 3 | 1.5M | 90.5% | 1 | | Nov 2025 | 12.9K | 0.93% | 3 | 1.3M | 90.4% | 1 | | Dec 2025 | 10.6K | 0.91% | 3 | 1M | 88.8% | 1 | | Jan 2026 | 13K | 0.78% | 3 | 1.5M | 92% | 1 | | Feb 2026 | 12.8K | 0.93% | 3 | 1.3M | 91.7% | 1 | | Mar 2026 | 15.9K | 0.94% | 3 | 1.6M | 91.8% | 1 | | Apr 2026 | 13.3K | 0.79% | 3 | 1.5M | 92% | 1 | | May 2026 | 13.4K | 0.96% | 3 | 1.3M | 90.4% | 1 | | Jun 2026 | 16.7K | 1% | 3 | 1.5M | 92.9% | 1 | | Jul 2026 | 13.4K | 0.97% | 3 | 1.3M | 90.4% | 1 | | Aug 2026 | 12.5K | 0.91% | 3 | 1.2M | 90.4% | 1 | | Sep 2026 | 12.4K | 0.75% | 3 | 1.5M | 92% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Demandbase’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Demandbase**: Measured on the search terms “demandbase”, “demandbase abm”, “demandbase abm platform” and “demandbase one”, summed into one figure. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot email marketing”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing”, “hubspot marketing crm”, “hubspot marketing hub”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - [Demandbase profile](/demand/global-en/brands/demandbase) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All account-based marketing platforms worldwide](/demand/global-en/categories/account-based-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Demandbase or HubSpot more popular in search? In September 2026, HubSpot had more branded searches than Demandbase among account-based marketing platforms worldwide. HubSpot had about 1.5 million branded searches, while Demandbase had 12,400. HubSpot made up 92% of all account-based marketing platform searches we track, and Demandbase accounted for 0.75%. ## Cite this page Brandwave. "Demandbase vs HubSpot: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/account-based-marketing-platforms/compare/demandbase-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/account-based-marketing-platforms/compare/demandbase-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.