--- title: "Account-based marketing platforms: Which brands are most popular in search?" description: "Compare platforms that coordinate targeted marketing and advertising around selected B2B accounts. Share of Search among Demandbase, Influ2, DemandScience, Madison Logic and 6sense, the account-based marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/account-based-marketing-platforms" publisher: "Brandwave" --- # Account-based marketing platforms: Which brands are most popular in search? Compare platforms that coordinate targeted marketing and advertising around selected B2B accounts. Share of Search among Demandbase, Influ2, DemandScience, Madison Logic and 6sense, the account-based marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Account-based marketing platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Demandbase, 67.4% ## Which brand is most popular in search among account-based marketing platforms worldwide? - In August 2026, Demandbase was the most searched among account-based marketing platforms worldwide, with an estimated 12.6K branded searches and 67.4% estimated Share of Search within this set. - Influ2 is in 2nd place, 54.2 percentage points behind at 13.2% Share of Search. - Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account-based marketing platforms worldwide decreased from 68.2% to 67.4%. - Across the 11 months ending August 2026, Influ2’s estimated Share of Search among account-based marketing platforms worldwide increased from 10.8% to 13.2%. - Across the 11 months ending August 2026, DemandScience’s estimated Share of Search among account-based marketing platforms worldwide decreased from 10.6% to 8.7%. - Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account-based marketing platforms worldwide peaked at 70.7% in June 2026 and was lowest at 64.1% in January 2026. - Across the 11 months ending August 2026, DemandScience’s estimated Share of Search among account-based marketing platforms worldwide peaked at 12% in January 2026 and was lowest at 8.2% in June 2026. - Across the 11 months ending August 2026, Madison Logic’s estimated Share of Search among account-based marketing platforms worldwide peaked at 11.7% in April 2026 and was lowest at 6.9% in June 2026. - Across the 11 months ending August 2026, Madison Logic and 6sense held steady: their estimated Share of Search among account-based marketing platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Demandbase vs Influ2: compare search popularity](/demand/global-en/compare/demandbase-vs-influ2): 67.4% against 13.2% Share of Search. - [Demandbase vs DemandScience: compare search popularity](/demand/global-en/compare/demandbase-vs-demandscience): 67.4% against 8.7% Share of Search. - [Demandbase vs Madison Logic: compare search popularity](/demand/global-en/compare/demandbase-vs-madison-logic): 67.4% against 8.7% Share of Search. - [Influ2 vs DemandScience: compare search popularity](/demand/global-en/compare/demandscience-vs-influ2): 13.2% against 8.7% Share of Search. - [Influ2 vs Madison Logic: compare search popularity](/demand/global-en/compare/influ2-vs-madison-logic): 13.2% against 8.7% Share of Search. - [DemandScience vs Madison Logic: compare search popularity](/demand/global-en/compare/demandscience-vs-madison-logic): 8.7% Share of Search each. ## How did search popularity change for account-based marketing platforms worldwide in August 2026? - In August 2026, Influ2 gained estimated Share of Search among account-based marketing platforms worldwide, from 12.5% to 13.2%. - In August 2026, Madison Logic gained estimated Share of Search among account-based marketing platforms worldwide, from 8.2% to 8.7%. - In August 2026, DemandScience lost estimated Share of Search among account-based marketing platforms worldwide, from 9.6% to 8.7%. - Estimated monthly branded searches for 6sense worldwide fell 22.9% over 11 measured months, from 480 to 370 in August 2026. - Estimated monthly branded searches for Demandbase worldwide fell 20% over 11 measured months, from 15.8K to 12.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Demandbase | 67.4% | 12.6K | -6.5% | Demandbase | | 2 | Influ2 | 13.2% | 2.5K | -1.2% | Influ2 | | 3 | DemandScience | 8.7% | 1.6K | -15.5% | DemandScience | | 4 | Madison Logic | 8.7% | 1.6K | -0.6% | Madison Logic | | 5 | 6sense | 2% | 370 | -19.6% | 6sense | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Demandbase | 15.8K | 68.2% | 1 | | Oct 2025 | Influ2 | 2.5K | 10.8% | 2 | | Oct 2025 | DemandScience | 2.5K | 10.6% | 3 | | Oct 2025 | Madison Logic | 1.9K | 8.4% | 4 | | Oct 2025 | 6sense | 480 | 2.1% | 5 | | Nov 2025 | Demandbase | 13K | 66.8% | 1 | | Nov 2025 | Influ2 | 2.5K | 12.6% | 2 | | Nov 2025 | DemandScience | 2K | 10.1% | 3 | | Nov 2025 | Madison Logic | 1.6K | 8.4% | 4 | | Nov 2025 | 6sense | 420 | 2.2% | 5 | | Dec 2025 | Demandbase | 10.7K | 64.1% | 1 | | Dec 2025 | Influ2 | 2K | 11.7% | 2 | | Dec 2025 | DemandScience | 1.9K | 11.7% | 3 | | Dec 2025 | Madison Logic | 1.6K | 9.8% | 4 | | Dec 2025 | 6sense | 460 | 2.8% | 5 | | Jan 2026 | Demandbase | 13.1K | 64.1% | 1 | | Jan 2026 | Influ2 | 2.5K | 12.2% | 2 | | Jan 2026 | DemandScience | 2.5K | 12% | 3 | | Jan 2026 | Madison Logic | 1.9K | 9.4% | 4 | | Jan 2026 | 6sense | 490 | 2.4% | 5 | | Feb 2026 | Demandbase | 13K | 65.4% | 1 | | Feb 2026 | Influ2 | 2.5K | 12.4% | 2 | | Feb 2026 | DemandScience | 1.9K | 9.8% | 3 | | Feb 2026 | Madison Logic | 1.9K | 9.7% | 4 | | Feb 2026 | 6sense | 520 | 2.6% | 5 | | Mar 2026 | Demandbase | 16.1K | 65.6% | 1 | | Mar 2026 | Influ2 | 3K | 12.1% | 2 | | Mar 2026 | DemandScience | 2.4K | 9.9% | 3 | | Mar 2026 | Madison Logic | 2.4K | 9.9% | 4 | | Mar 2026 | 6sense | 630 | 2.6% | 5 | | Apr 2026 | Demandbase | 13.4K | 64.7% | 1 | | Apr 2026 | Influ2 | 2.5K | 12% | 2 | | Apr 2026 | Madison Logic | 2.4K | 11.7% | 3 | | Apr 2026 | DemandScience | 1.9K | 9.4% | 4 | | Apr 2026 | 6sense | 470 | 2.3% | 5 | | May 2026 | Demandbase | 13.5K | 68.3% | 1 | | May 2026 | Influ2 | 2.5K | 12.5% | 2 | | May 2026 | DemandScience | 1.6K | 8.3% | 3 | | May 2026 | Madison Logic | 1.6K | 8.2% | 4 | | May 2026 | 6sense | 520 | 2.6% | 5 | | Jun 2026 | Demandbase | 16.8K | 70.7% | 1 | | Jun 2026 | Influ2 | 3K | 12.5% | 2 | | Jun 2026 | DemandScience | 1.9K | 8.2% | 3 | | Jun 2026 | Madison Logic | 1.6K | 6.9% | 4 | | Jun 2026 | 6sense | 420 | 1.8% | 5 | | Jul 2026 | Demandbase | 13.5K | 67.4% | 1 | | Jul 2026 | Influ2 | 2.5K | 12.5% | 2 | | Jul 2026 | DemandScience | 1.9K | 9.6% | 3 | | Jul 2026 | Madison Logic | 1.6K | 8.2% | 4 | | Jul 2026 | 6sense | 460 | 2.3% | 5 | | Aug 2026 | Demandbase | 12.6K | 67.4% | 1 | | Aug 2026 | Influ2 | 2.5K | 13.2% | 2 | | Aug 2026 | DemandScience | 1.6K | 8.7% | 3 | | Aug 2026 | Madison Logic | 1.6K | 8.7% | 4 | | Aug 2026 | 6sense | 370 | 2% | 5 | | Sep 2026 | 6sense | — | — | — | | Sep 2026 | Demandbase | — | — | — | | Sep 2026 | DemandScience | — | — | — | | Sep 2026 | Influ2 | — | — | — | | Sep 2026 | Madison Logic | — | — | — | ## What is being compared - **6sense**: Measured on the search terms “6sense abm”, “6sense account based marketing”, “6sense account-based marketing”, “6sense intent data” and “6sense.com”, summed into one figure. - **Demandbase**: Measured on the search terms “demandbase”, “demandbase abm”, “demandbase abm platform”, “demandbase intent data”, “demandbase one” and “demandbase.com”, summed into one figure. - **DemandScience**: Measured on the search terms “demandscience”, “demandscience intelligence”, “demandscience reviews” and “demandscience.com”, summed into one figure. - **Influ2**: Measured on the search terms “influ2”, “influ2 pricing” and “influ2.com”, summed into one figure. - **Madison Logic**: Measured on the search terms “madison logic”, “madison logic abm”, “madison logic account based marketing”, “madison logic account-based marketing” and “madisonlogic.com”, summed into one figure. - [6sense](/demand/global-en/brands/6sense) - [Demandbase](/demand/global-en/brands/demandbase) - [DemandScience](/demand/global-en/brands/demandscience) - [Influ2](/demand/global-en/brands/influ2) - [Madison Logic](/demand/global-en/brands/madison-logic) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among account-based marketing platforms worldwide? In August 2026, Demandbase was the most searched among account-based marketing platforms worldwide, with an estimated 12.6K branded searches and 67.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Account-based marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/account-based-marketing-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/account-based-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.