---
title: "Accordion brands: Which are most popular?"
description: "Compare the accordion brands players buy. Share of Search among Hohner, Paolo Soprani, Roland, Scandalli, Castagnari and Excelsior, the accordion brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/accordion-brands"
publisher: "Brandwave"
---

# Accordion brands: Which are most popular?

Compare the accordion brands players buy. Share of Search among Hohner, Paolo Soprani, Roland, Scandalli, Castagnari and Excelsior, the accordion brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Accordion brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Hohner, 57.6%

## Which brand is most popular in search among accordion brands worldwide?

- In October 2026, Hohner was the most searched among accordion brands worldwide, with an estimated 9.9K branded searches, 57.6% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Paolo Soprani is in 2nd place, 46.6 percentage points behind at 11.1%.
- Across the 12 months ending October 2026, Hohner’s share of searches among accordion brands worldwide decreased from 58.2% to 57.6%.
- Across the 12 months ending October 2026, Roland’s share of searches among accordion brands worldwide increased from 7.7% to 9.3%.
- Across the 12 months ending October 2026, Castagnari’s share of searches among accordion brands worldwide decreased from 9.1% to 7.6%.
- Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide increased from 4.2% to 5.1%.
- Across the 12 months ending October 2026, Hohner’s share of searches among accordion brands worldwide peaked at 67.6% in December 2025 and was lowest at 55.9% in July 2026.
- Across the 12 months ending October 2026, Paolo Soprani’s share of searches among accordion brands worldwide peaked at 12.1% in February 2026 and was lowest at 8.9% in January 2026.
- Across the 12 months ending October 2026, Roland’s share of searches among accordion brands worldwide peaked at 9.3% in October 2026 and was lowest at 5% in February 2026.
- Across the 12 months ending October 2026, Scandalli’s share of searches among accordion brands worldwide peaked at 9.7% in August 2026 and was lowest at 7.1% in January 2026.
- Across the 12 months ending October 2026, Castagnari’s share of searches among accordion brands worldwide peaked at 11% in July 2026 and was lowest at 7.1% in January 2026.
- Across the 12 months ending October 2026, Excelsior’s share of searches among accordion brands worldwide peaked at 6.1% in July 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending October 2026, Roland rose from 5th to 3rd among accordion brands worldwide.
- Across the 12 months ending October 2026, Castagnari fell from 3rd to 5th among accordion brands worldwide.
- Across the 12 months ending October 2026, Paolo Soprani and Scandalli held steady: their share of searches among accordion brands worldwide each moved less than 0.5 percentage points.

## Top accordion brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hohner was mentioned most often, in four of the five answers. Hohner and Scandalli tied as the most recommended. Roland was third. Paolo Soprani, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hohner | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Scandalli | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Roland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Paolo Soprani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Castagnari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Excelsior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about accordion brands

- Asked ChatGPT "What's the best accordion for a beginner?": 1. Hohner
- Asked ChatGPT "Which accordion brand should I buy?": 1. Hohner, 2. Scandalli, 3. Roland
- Asked ChatGPT "What are the best accordion makers?": 1. Scandalli, 2. Hohner, 3. Roland
- Searched Google, AI Overview "accordion": 1. Roland
- Searched Google, AI Overview "accordion for sale": 1. Hohner

Not named in any answer: Paolo Soprani, Castagnari and Excelsior.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Hohner vs Paolo Soprani: compare search popularity](/demand/global-en/compare/hohner-vs-paolo-soprani): 57.6% against 11.1% Share of Search.
- [Hohner vs Roland: compare search popularity](/demand/global-en/compare/hohner-vs-roland): 57.6% against 9.3% Share of Search.
- [Hohner vs Scandalli: compare search popularity](/demand/global-en/compare/hohner-vs-scandalli): 57.6% against 9.3% Share of Search.
- [Hohner vs Castagnari: compare search popularity](/demand/global-en/compare/castagnari-vs-hohner): 57.6% against 7.6% Share of Search.
- [Paolo Soprani vs Roland: compare search popularity](/demand/global-en/compare/paolo-soprani-vs-roland): 11.1% against 9.3% Share of Search.
- [Paolo Soprani vs Scandalli: compare search popularity](/demand/global-en/compare/paolo-soprani-vs-scandalli): 11.1% against 9.3% Share of Search.
- [Paolo Soprani vs Castagnari: compare search popularity](/demand/global-en/compare/castagnari-vs-paolo-soprani): 11.1% against 7.6% Share of Search.
- [Roland vs Scandalli: compare search popularity](/demand/global-en/compare/roland-vs-scandalli): 9.3% Share of Search each.
- [Roland vs Castagnari: compare search popularity](/demand/global-en/compare/castagnari-vs-roland): 9.3% against 7.6% Share of Search.
- [Scandalli vs Castagnari: compare search popularity](/demand/global-en/compare/castagnari-vs-scandalli): 9.3% against 7.6% Share of Search.

## How did search popularity change for accordion brands worldwide in October 2026?

- In October 2026, Paolo Soprani overtook Castagnari to rank 2nd among accordion brands worldwide, with 11.1% of the searches.
- In October 2026, Roland overtook Castagnari and Scandalli to rank 3rd among accordion brands worldwide, with 9.3% of the searches.
- In October 2026, Excelsior gained share of searches among accordion brands worldwide, from 4.3% to 5.1%.
- In October 2026, Castagnari lost share of searches among accordion brands worldwide, from 9.6% to 7.6%.
- In October 2026, Hohner lost share of searches among accordion brands worldwide, from 59.2% to 57.6%.
- Estimated monthly branded searches for Scandalli worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

## Which accordion brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hohner | 57.6% | 9.9K | 0.0% | Hohner |
| 2 | Paolo Soprani | 11.1% | 1.9K | +18.8% | Paolo Soprani |
| 3 | Roland | 9.3% | 1.6K | +23.1% | Roland |
| 4 | Scandalli | 9.3% | 1.6K | 0.0% | Scandalli |
| 5 | Castagnari | 7.6% | 1.3K | -18.8% | Castagnari |
| 6 | Excelsior | 5.1% | 880 | +22.2% | Excelsior |

Hohner sells other things too, so only its searches that name this product count here, like “hohner accordion”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Hohner | 12.1K | 58.2% | 1 |
| Nov 2025 | Paolo Soprani | 2.4K | 11.5% | 2 |
| Nov 2025 | Castagnari | 1.9K | 9.1% | 3 |
| Nov 2025 | Scandalli | 1.9K | 9.1% | 4 |
| Nov 2025 | Roland | 1.6K | 7.7% | 5 |
| Nov 2025 | Excelsior | 880 | 4.2% | 6 |
| Dec 2025 | Hohner | 18.1K | 67.6% | 1 |
| Dec 2025 | Paolo Soprani | 2.4K | 9% | 2 |
| Dec 2025 | Castagnari | 1.9K | 7.1% | 3 |
| Dec 2025 | Scandalli | 1.9K | 7.1% | 4 |
| Dec 2025 | Roland | 1.6K | 6% | 5 |
| Dec 2025 | Excelsior | 880 | 3.3% | 6 |
| Jan 2026 | Hohner | 18.1K | 67.3% | 1 |
| Jan 2026 | Paolo Soprani | 2.4K | 8.9% | 2 |
| Jan 2026 | Castagnari | 1.9K | 7.1% | 3 |
| Jan 2026 | Scandalli | 1.9K | 7.1% | 4 |
| Jan 2026 | Roland | 1.6K | 5.9% | 5 |
| Jan 2026 | Excelsior | 1K | 3.7% | 6 |
| Feb 2026 | Hohner | 12.1K | 60.9% | 1 |
| Feb 2026 | Paolo Soprani | 2.4K | 12.1% | 2 |
| Feb 2026 | Scandalli | 1.9K | 9.6% | 3 |
| Feb 2026 | Castagnari | 1.6K | 8% | 4 |
| Feb 2026 | Roland | 1K | 5% | 5 |
| Feb 2026 | Excelsior | 880 | 4.4% | 6 |
| Mar 2026 | Hohner | 12.1K | 60.6% | 1 |
| Mar 2026 | Castagnari | 1.9K | 9.5% | 2 |
| Mar 2026 | Paolo Soprani | 1.9K | 9.5% | 3 |
| Mar 2026 | Scandalli | 1.9K | 9.5% | 4 |
| Mar 2026 | Roland | 1.3K | 6.5% | 5 |
| Mar 2026 | Excelsior | 880 | 4.4% | 6 |
| Apr 2026 | Hohner | 9.9K | 59.2% | 1 |
| Apr 2026 | Paolo Soprani | 1.9K | 11.4% | 2 |
| Apr 2026 | Castagnari | 1.6K | 9.6% | 3 |
| Apr 2026 | Scandalli | 1.6K | 9.6% | 4 |
| Apr 2026 | Roland | 1K | 6% | 5 |
| Apr 2026 | Excelsior | 720 | 4.3% | 6 |
| May 2026 | Hohner | 9.9K | 58.6% | 1 |
| May 2026 | Paolo Soprani | 1.9K | 11.3% | 2 |
| May 2026 | Castagnari | 1.6K | 9.5% | 3 |
| May 2026 | Scandalli | 1.6K | 9.5% | 4 |
| May 2026 | Roland | 1K | 5.9% | 5 |
| May 2026 | Excelsior | 880 | 5.2% | 6 |
| Jun 2026 | Hohner | 9.9K | 62.6% | 1 |
| Jun 2026 | Paolo Soprani | 1.6K | 10.1% | 2 |
| Jun 2026 | Castagnari | 1.3K | 8.2% | 3 |
| Jun 2026 | Scandalli | 1.3K | 8.2% | 4 |
| Jun 2026 | Roland | 1K | 6.3% | 5 |
| Jun 2026 | Excelsior | 720 | 4.6% | 6 |
| Jul 2026 | Hohner | 8.1K | 55.9% | 1 |
| Jul 2026 | Castagnari | 1.6K | 11% | 2 |
| Jul 2026 | Paolo Soprani | 1.6K | 11% | 3 |
| Jul 2026 | Scandalli | 1.3K | 9% | 4 |
| Jul 2026 | Roland | 1K | 6.9% | 5 |
| Jul 2026 | Excelsior | 880 | 6.1% | 6 |
| Aug 2026 | Hohner | 9.9K | 60.3% | 1 |
| Aug 2026 | Castagnari | 1.6K | 9.7% | 2 |
| Aug 2026 | Paolo Soprani | 1.6K | 9.7% | 3 |
| Aug 2026 | Scandalli | 1.6K | 9.7% | 4 |
| Aug 2026 | Roland | 1K | 6.1% | 5 |
| Aug 2026 | Excelsior | 720 | 4.4% | 6 |
| Sep 2026 | Hohner | 9.9K | 59.2% | 1 |
| Sep 2026 | Castagnari | 1.6K | 9.6% | 2 |
| Sep 2026 | Paolo Soprani | 1.6K | 9.6% | 3 |
| Sep 2026 | Scandalli | 1.6K | 9.6% | 4 |
| Sep 2026 | Roland | 1.3K | 7.8% | 5 |
| Sep 2026 | Excelsior | 720 | 4.3% | 6 |
| Oct 2026 | Hohner | 9.9K | 57.6% | 1 |
| Oct 2026 | Paolo Soprani | 1.9K | 11.1% | 2 |
| Oct 2026 | Roland | 1.6K | 9.3% | 3 |
| Oct 2026 | Scandalli | 1.6K | 9.3% | 4 |
| Oct 2026 | Castagnari | 1.3K | 7.6% | 5 |
| Oct 2026 | Excelsior | 880 | 5.1% | 6 |

## How are branded searches counted for accordion brands?

- **Castagnari**: Measured on the search term “castagnari”.
- **Excelsior**: Measured on the search term “excelsior accordion”.
- **Hohner**: Measured on the search term “hohner accordion”.
- **Paolo Soprani**: Measured on the search term “paolo soprani”.
- **Roland**: Measured on the search term “roland accordion”.
- **Scandalli**: Measured on the search term “scandalli accordion”.

- [Castagnari](/demand/global-en/brands/castagnari)
- [Excelsior](/demand/global-en/brands/excelsior-accordions)
- [Hohner](/demand/global-en/brands/hohner)
- [Paolo Soprani](/demand/global-en/brands/paolo-soprani)
- [Roland](/demand/global-en/brands/roland)
- [Scandalli](/demand/global-en/brands/scandalli)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among accordion brands worldwide?

In October 2026, Hohner was the most searched among accordion brands worldwide, with an estimated 9.9K branded searches, 57.6% of all searches for the six tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Accordion brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/accordion-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/accordion-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.