--- title: "Abrasive brands: Which brands are most popular in search?" description: "Compare the abrasive brands people buy. Share of Search among Sia, Norton, Mirka, Klingspor, Saint-Gobain and 3M Peltor, the abrasive brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/abrasive-brands" publisher: "Brandwave" --- # Abrasive brands: Which brands are most popular in search? Compare the abrasive brands people buy. Share of Search among Sia, Norton, Mirka, Klingspor, Saint-Gobain and 3M Peltor, the abrasive brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Abrasive brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sia, 89.2% ## Which brand is most popular in search among abrasive brands worldwide? - In August 2026, Sia was the most searched among abrasive brands worldwide, with an estimated 1.8M branded searches and 89.2% estimated Share of Search within this set. - Norton is in 2nd place, 81.2 percentage points behind at 8% Share of Search. - Across the 11 months ending August 2026, Sia’s estimated Share of Search among abrasive brands worldwide increased from 87.2% to 89.2%. - Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide decreased from 9.6% to 8%. - Across the 11 months ending August 2026, Sia’s estimated Share of Search among abrasive brands worldwide peaked at 90.5% in May 2026 and was lowest at 85% in November 2025. - Across the 11 months ending August 2026, Norton’s estimated Share of Search among abrasive brands worldwide peaked at 11.5% in January 2026 and was lowest at 6.7% in May 2026. - Across the 11 months ending August 2026, Mirka’s estimated Share of Search among abrasive brands worldwide peaked at 2.3% in February 2026 and was lowest at 1.3% in December 2025. - Across the 11 months ending August 2026, Mirka, Klingspor, Saint-Gobain and 3M Peltor held steady: their estimated Share of Search among abrasive brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sia vs Norton: compare search popularity](/demand/global-en/compare/norton-vs-sia): 89.2% against 8% Share of Search. ## How did search popularity change for abrasive brands worldwide in August 2026? - In August 2026, Sia gained estimated Share of Search among abrasive brands worldwide, from 88.7% to 89.2%. - Estimated monthly branded searches for Saint-Gobain worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. - Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Mirka worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026. - Estimated monthly branded searches for Norton worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sia | 89.2% | 1.8M | +22.0% | Sia | | 2 | Norton | 8% | 165K | +22.2% | Norton | | 3 | Mirka | 1.6% | 33.1K | 0.0% | Mirka | | 4 | Klingspor | 0.88% | 18.1K | 0.0% | Klingspor | | 5 | Saint-Gobain | 0.14% | 2.9K | -19.4% | Saint-Gobain | | 6 | 3M Peltor | 0.08% | 1.6K | 0.0% | 3M | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sia | 1.8M | 87.2% | 1 | | Oct 2025 | Norton | 201K | 9.6% | 2 | | Oct 2025 | Mirka | 40.5K | 1.9% | 3 | | Oct 2025 | Klingspor | 22.2K | 1.1% | 4 | | Oct 2025 | Saint-Gobain | 3.6K | 0.17% | 5 | | Oct 2025 | 3M Peltor | 1.6K | 0.08% | 6 | | Nov 2025 | Sia | 1.5M | 85% | 1 | | Nov 2025 | Norton | 201K | 11.4% | 2 | | Nov 2025 | Mirka | 40.5K | 2.3% | 3 | | Nov 2025 | Klingspor | 18.1K | 1% | 4 | | Nov 2025 | Saint-Gobain | 2.9K | 0.16% | 5 | | Nov 2025 | 3M Peltor | 1.6K | 0.09% | 6 | | Dec 2025 | Sia | 2.2M | 89.8% | 1 | | Dec 2025 | Norton | 201K | 8.1% | 2 | | Dec 2025 | Mirka | 33.1K | 1.3% | 3 | | Dec 2025 | Klingspor | 14.8K | 0.59% | 4 | | Dec 2025 | Saint-Gobain | 2.9K | 0.12% | 5 | | Dec 2025 | 3M Peltor | 1.3K | 0.05% | 6 | | Jan 2026 | Sia | 1.8M | 85.5% | 1 | | Jan 2026 | Norton | 246K | 11.5% | 2 | | Jan 2026 | Mirka | 40.5K | 1.9% | 3 | | Jan 2026 | Klingspor | 18.1K | 0.85% | 4 | | Jan 2026 | Saint-Gobain | 3.6K | 0.17% | 5 | | Jan 2026 | 3M Peltor | 1.6K | 0.07% | 6 | | Feb 2026 | Sia | 1.5M | 86.8% | 1 | | Feb 2026 | Norton | 165K | 9.5% | 2 | | Feb 2026 | Mirka | 40.5K | 2.3% | 3 | | Feb 2026 | Klingspor | 18.1K | 1% | 4 | | Feb 2026 | Saint-Gobain | 3.6K | 0.21% | 5 | | Feb 2026 | 3M Peltor | 1.6K | 0.09% | 6 | | Mar 2026 | Sia | 1.5M | 86.6% | 1 | | Mar 2026 | Norton | 165K | 9.5% | 2 | | Mar 2026 | Mirka | 40.5K | 2.3% | 3 | | Mar 2026 | Klingspor | 22.2K | 1.3% | 4 | | Mar 2026 | Saint-Gobain | 3.6K | 0.21% | 5 | | Mar 2026 | 3M Peltor | 1.6K | 0.09% | 6 | | Apr 2026 | Sia | 1.8M | 88.9% | 1 | | Apr 2026 | Norton | 165K | 8% | 2 | | Apr 2026 | Mirka | 40.5K | 2% | 3 | | Apr 2026 | Klingspor | 18.1K | 0.88% | 4 | | Apr 2026 | Saint-Gobain | 3.6K | 0.17% | 5 | | Apr 2026 | 3M Peltor | 1.6K | 0.08% | 6 | | May 2026 | Sia | 1.8M | 90.5% | 1 | | May 2026 | Norton | 135K | 6.7% | 2 | | May 2026 | Mirka | 33.1K | 1.6% | 3 | | May 2026 | Klingspor | 18.1K | 0.9% | 4 | | May 2026 | Saint-Gobain | 3.6K | 0.18% | 5 | | May 2026 | 3M Peltor | 1.6K | 0.08% | 6 | | Jun 2026 | Sia | 1.5M | 88.7% | 1 | | Jun 2026 | Norton | 135K | 8% | 2 | | Jun 2026 | Mirka | 33.1K | 2% | 3 | | Jun 2026 | Klingspor | 18.1K | 1.1% | 4 | | Jun 2026 | Saint-Gobain | 3.6K | 0.21% | 5 | | Jun 2026 | 3M Peltor | 1.3K | 0.08% | 6 | | Jul 2026 | Sia | 1.5M | 88.7% | 1 | | Jul 2026 | Norton | 135K | 8% | 2 | | Jul 2026 | Mirka | 33.1K | 2% | 3 | | Jul 2026 | Klingspor | 18.1K | 1.1% | 4 | | Jul 2026 | Saint-Gobain | 3.6K | 0.21% | 5 | | Jul 2026 | 3M Peltor | 1.6K | 0.09% | 6 | | Aug 2026 | Sia | 1.8M | 89.2% | 1 | | Aug 2026 | Norton | 165K | 8% | 2 | | Aug 2026 | Mirka | 33.1K | 1.6% | 3 | | Aug 2026 | Klingspor | 18.1K | 0.88% | 4 | | Aug 2026 | Saint-Gobain | 2.9K | 0.14% | 5 | | Aug 2026 | 3M Peltor | 1.6K | 0.08% | 6 | | Sep 2026 | 3M Peltor | — | — | — | | Sep 2026 | Klingspor | — | — | — | | Sep 2026 | Mirka | — | — | — | | Sep 2026 | Norton | — | — | — | | Sep 2026 | Saint-Gobain | — | — | — | | Sep 2026 | Sia | — | — | — | ## What is being compared - **3M Peltor**: Measured on the search term “peltor earmuffs”. - **Klingspor**: Measured on the search term “klingspor”. - **Mirka**: Measured on the search term “mirka”. - **Norton**: Measured on the search term “norton antivirus”. - **Saint-Gobain**: Measured on the search term “saint gobain abrasives”. - **Sia**: Measured on the search term “sia”. - [3M Peltor](/demand/global-en/brands/3m-peltor) - [Klingspor](/demand/global-en/brands/klingspor) - [Mirka](/demand/global-en/brands/mirka) - [Norton](/demand/global-en/brands/norton) - [Saint-Gobain](/demand/global-en/brands/saint-gobain) - [Sia](/demand/global-en/brands/sia) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among abrasive brands worldwide? In August 2026, Sia was the most searched among abrasive brands worldwide, with an estimated 1.8M branded searches and 89.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Abrasive brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/abrasive-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/abrasive-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.