--- title: "Account based marketing platforms: Which brands are most popular in search?" description: "Compare the platforms used to run account based marketing. Share of Search among 6sense, Demandbase, Madison Logic, RollWorks and Terminus, the account based marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/abm-platforms" publisher: "Brandwave" --- # Account based marketing platforms: Which brands are most popular in search? Compare the platforms used to run account based marketing. Share of Search among 6sense, Demandbase, Madison Logic, RollWorks and Terminus, the account based marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Account based marketing platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: 6sense, 88.1% ## Which brand is most popular in search among account based marketing platforms worldwide? - In August 2026, 6sense was the most searched among account based marketing platforms worldwide, with an estimated 110K branded searches and 88.1% estimated Share of Search within this set. - Demandbase is in 2nd place, 78 percentage points behind at 10.1% Share of Search. - Across the 11 months ending August 2026, 6sense’s estimated Share of Search among account based marketing platforms worldwide increased from 87.4% to 88.1%. - Across the 11 months ending August 2026, RollWorks’ estimated Share of Search among account based marketing platforms worldwide decreased from 1% to 0.47%. - Across the 11 months ending August 2026, 6sense’s estimated Share of Search among account based marketing platforms worldwide peaked at 89.1% in December 2025 and was lowest at 82.5% in June 2026. - Across the 11 months ending August 2026, Demandbase’s estimated Share of Search among account based marketing platforms worldwide peaked at 15.2% in June 2026 and was lowest at 8.6% in December 2025. - Across the 11 months ending August 2026, Demandbase, Madison Logic and Terminus held steady: their estimated Share of Search among account based marketing platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [6sense vs Demandbase: compare search popularity](/demand/global-en/compare/6sense-vs-demandbase): 88.1% against 10.1% Share of Search. ## How did search popularity change for account based marketing platforms worldwide in August 2026? - In August 2026, 6sense gained estimated Share of Search among account based marketing platforms worldwide, from 87.5% to 88.1%. - In August 2026, Demandbase lost estimated Share of Search among account based marketing platforms worldwide, from 10.7% to 10.1%. - Estimated monthly branded searches for Terminus worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026. - Estimated monthly branded searches for RollWorks worldwide fell 63.1% over 11 measured months, from 1.6K to 590 in August 2026. - Estimated monthly branded searches for Madison Logic worldwide fell 15.5% over 11 measured months, from 1.9K to 1.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | 6sense | 88.1% | 110K | -0.1% | 6sense | | 2 | Demandbase | 10.1% | 12.6K | -6.5% | Demandbase | | 3 | Madison Logic | 1.3% | 1.6K | -0.6% | Madison Logic | | 4 | RollWorks | 0.47% | 590 | 0.0% | NextRoll | | 5 | Terminus | 0.07% | 90 | -18.2% | Terminus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | 6sense | 135K | 87.4% | 1 | | Oct 2025 | Demandbase | 15.8K | 10.2% | 2 | | Oct 2025 | Madison Logic | 1.9K | 1.2% | 3 | | Oct 2025 | RollWorks | 1.6K | 1% | 4 | | Oct 2025 | Terminus | 260 | 0.17% | 5 | | Nov 2025 | 6sense | 110K | 87.5% | 1 | | Nov 2025 | Demandbase | 13K | 10.3% | 2 | | Nov 2025 | Madison Logic | 1.6K | 1.3% | 3 | | Nov 2025 | RollWorks | 1K | 0.79% | 4 | | Nov 2025 | Terminus | 210 | 0.17% | 5 | | Dec 2025 | 6sense | 110K | 89.1% | 1 | | Dec 2025 | Demandbase | 10.7K | 8.6% | 2 | | Dec 2025 | Madison Logic | 1.6K | 1.3% | 3 | | Dec 2025 | RollWorks | 1K | 0.81% | 4 | | Dec 2025 | Terminus | 170 | 0.14% | 5 | | Jan 2026 | 6sense | 110K | 87.2% | 1 | | Jan 2026 | Demandbase | 13.1K | 10.4% | 2 | | Jan 2026 | Madison Logic | 1.9K | 1.5% | 3 | | Jan 2026 | RollWorks | 1K | 0.79% | 4 | | Jan 2026 | Terminus | 210 | 0.17% | 5 | | Feb 2026 | 6sense | 91K | 85.1% | 1 | | Feb 2026 | Demandbase | 13K | 12.1% | 2 | | Feb 2026 | Madison Logic | 1.9K | 1.8% | 3 | | Feb 2026 | RollWorks | 880 | 0.82% | 4 | | Feb 2026 | Terminus | 140 | 0.13% | 5 | | Mar 2026 | 6sense | 111K | 84.9% | 1 | | Mar 2026 | Demandbase | 16.1K | 12.4% | 2 | | Mar 2026 | Madison Logic | 2.4K | 1.9% | 3 | | Mar 2026 | RollWorks | 1K | 0.77% | 4 | | Mar 2026 | Terminus | 170 | 0.13% | 5 | | Apr 2026 | 6sense | 110K | 86.8% | 1 | | Apr 2026 | Demandbase | 13.4K | 10.5% | 2 | | Apr 2026 | Madison Logic | 2.4K | 1.9% | 3 | | Apr 2026 | RollWorks | 880 | 0.69% | 4 | | Apr 2026 | Terminus | 140 | 0.11% | 5 | | May 2026 | 6sense | 111K | 87.4% | 1 | | May 2026 | Demandbase | 13.5K | 10.7% | 2 | | May 2026 | Madison Logic | 1.6K | 1.3% | 3 | | May 2026 | RollWorks | 720 | 0.57% | 4 | | May 2026 | Terminus | 110 | 0.09% | 5 | | Jun 2026 | 6sense | 90.9K | 82.5% | 1 | | Jun 2026 | Demandbase | 16.8K | 15.2% | 2 | | Jun 2026 | Madison Logic | 1.6K | 1.5% | 3 | | Jun 2026 | RollWorks | 720 | 0.65% | 4 | | Jun 2026 | Terminus | 90 | 0.08% | 5 | | Jul 2026 | 6sense | 110K | 87.5% | 1 | | Jul 2026 | Demandbase | 13.5K | 10.7% | 2 | | Jul 2026 | Madison Logic | 1.6K | 1.3% | 3 | | Jul 2026 | RollWorks | 590 | 0.47% | 4 | | Jul 2026 | Terminus | 110 | 0.09% | 5 | | Aug 2026 | 6sense | 110K | 88.1% | 1 | | Aug 2026 | Demandbase | 12.6K | 10.1% | 2 | | Aug 2026 | Madison Logic | 1.6K | 1.3% | 3 | | Aug 2026 | RollWorks | 590 | 0.47% | 4 | | Aug 2026 | Terminus | 90 | 0.07% | 5 | | Sep 2026 | 6sense | — | — | — | | Sep 2026 | Demandbase | — | — | — | | Sep 2026 | Madison Logic | — | — | — | | Sep 2026 | RollWorks | — | — | — | | Sep 2026 | Terminus | — | — | — | ## What is being compared - **6sense**: Measured on the search terms “6sense”, “6sense abm”, “6sense account based marketing”, “6sense account-based marketing”, “6sense intent data” and “6sense.com”, summed into one figure. - **Demandbase**: Measured on the search terms “demandbase”, “demandbase abm”, “demandbase abm platform”, “demandbase intent data”, “demandbase one” and “demandbase.com”, summed into one figure. - **Madison Logic**: Measured on the search terms “madison logic”, “madison logic abm”, “madison logic account based marketing”, “madison logic account-based marketing” and “madisonlogic.com”, summed into one figure. - **RollWorks**: Measured on the search term “rollworks”. - **Terminus**: Measured on the search term “terminus abm”. - [6sense](/demand/global-en/brands/6sense) - [Demandbase](/demand/global-en/brands/demandbase) - [Madison Logic](/demand/global-en/brands/madison-logic) - [RollWorks](/demand/global-en/brands/rollworks) - [Terminus](/demand/global-en/brands/terminus) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among account based marketing platforms worldwide? In August 2026, 6sense was the most searched among account based marketing platforms worldwide, with an estimated 110K branded searches and 88.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Account based marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/abm-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/abm-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.