---
title: "Optimizely vs Statsig: Which is searched more?"
description: "Which is more popular in search, Optimizely or Statsig? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ab-testing-tools/compare/optimizely-vs-statsig"
publisher: "Brandwave"
---

# Optimizely vs Statsig: Which is searched more?

Which is more popular in search, Optimizely or Statsig? Compare estimated monthly branded-search demand and Share of Search inside the A/B testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Optimizely and Statsig
- **Competitive set**: A/B testing tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Optimizely Share of Search**: 80.7%
- **Statsig Share of Search**: 6%

## Which is more popular in search, Optimizely or Statsig?

- In September 2026, Optimizely had more branded searches than Statsig among A/B testing tools worldwide. Optimizely was estimated to have 248K branded searches compared to Statsig’s 18.3K, and held an 80.7% Share of Search versus Statsig’s 6%.
- Optimizely was ahead of Statsig in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among A/B testing tools worldwide moved from 73.7% to 80.7%, and its estimated monthly branded searches held steady at 248K.
- Across the 12 months ending September 2026, Statsig’s estimated Share of Search among A/B testing tools worldwide moved from 8.1% to 6%, and its estimated monthly branded searches moved from 27.3K to 18.3K.

## How did search popularity change for A/B testing tools worldwide in September 2026?

- In September 2026, Statsig gained estimated Share of Search among A/B testing tools worldwide, from 4.9% to 6%.
- In September 2026, Optimizely lost estimated Share of Search among A/B testing tools worldwide, from 81.6% to 80.7%.

## Month by month

| Month | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank | Statsig estimated searches | Statsig Share of Search | Statsig rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 248K | 73.7% | 1 | 27.3K | 8.1% | 3 |
| Nov 2025 | 248K | 78.3% | 1 | 18.3K | 5.8% | 3 |
| Dec 2025 | 247K | 78.8% | 1 | 18.3K | 5.8% | 3 |
| Jan 2026 | 302K | 74.4% | 1 | 18.3K | 4.5% | 3 |
| Feb 2026 | 248K | 73.7% | 1 | 18.3K | 5.4% | 3 |
| Mar 2026 | 247K | 73.6% | 1 | 18.3K | 5.4% | 3 |
| Apr 2026 | 247K | 75.2% | 1 | 22.4K | 6.8% | 3 |
| May 2026 | 247K | 75.6% | 1 | 22.4K | 6.8% | 3 |
| Jun 2026 | 248K | 76.2% | 1 | 18.3K | 5.6% | 3 |
| Jul 2026 | 247K | 78.7% | 1 | 18.4K | 5.8% | 3 |
| Aug 2026 | 248K | 81.6% | 1 | 15K | 4.9% | 3 |
| Sep 2026 | 248K | 80.7% | 1 | 18.3K | 6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Optimizely’s and Statsig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing” and “optimizely personalization”, summed into one figure.
- **Statsig**: Measured on the search terms “statsig” and “statsig feature flags”, summed into one figure.

- [Optimizely profile](/demand/global-en/brands/optimizely)
- [Statsig profile](/demand/global-en/brands/statsig)
- [All A/B testing tools worldwide](/demand/global-en/categories/ab-testing-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Optimizely or Statsig?

In September 2026, Optimizely had more branded searches than Statsig among A/B testing tools worldwide. Optimizely was estimated to have 248K branded searches compared to Statsig’s 18.3K, and held an 80.7% Share of Search versus Statsig’s 6%.

## Cite this page

Brandwave. "Optimizely vs Statsig: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ab-testing-tools/compare/optimizely-vs-statsig

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ab-testing-tools/compare/optimizely-vs-statsig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.