---
title: "A/B testing tools: Which are searched most?"
description: "Compare the a/b testing tools teams use. Share of Search among Optimizely, VWO, Statsig, AB Tasty and Convert Experiences, the A/B testing tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ab-testing-tools"
publisher: "Brandwave"
---

# A/B testing tools: Which are searched most?

Compare the a/b testing tools teams use. Share of Search among Optimizely, VWO, Statsig, AB Tasty and Convert Experiences, the A/B testing tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: A/B testing tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Optimizely, 80.7%

## Which brand is most popular in search among A/B testing tools worldwide?

- In September 2026, Optimizely was the most searched among A/B testing tools worldwide, with an estimated 248K branded searches and 80.7% estimated Share of Search within this set.
- VWO is in 2nd place, 69.6 percentage points behind at 11.1% Share of Search.
- Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among A/B testing tools worldwide increased from 73.7% to 80.7%.
- Across the 12 months ending September 2026, VWO’s estimated Share of Search among A/B testing tools worldwide decreased from 15.1% to 11.1%.
- Across the 12 months ending September 2026, Statsig’s estimated Share of Search among A/B testing tools worldwide decreased from 8.1% to 6%.
- Across the 12 months ending September 2026, AB Tasty’s estimated Share of Search among A/B testing tools worldwide decreased from 2.9% to 2.1%.
- Across the 12 months ending September 2026, Optimizely’s estimated Share of Search among A/B testing tools worldwide peaked at 81.6% in August 2026 and was lowest at 73.6% in March 2026.
- Across the 12 months ending September 2026, VWO’s estimated Share of Search among A/B testing tools worldwide peaked at 18.5% in January 2026 and was lowest at 11.1% in September 2026.
- Across the 12 months ending September 2026, Statsig’s estimated Share of Search among A/B testing tools worldwide peaked at 8.1% in October 2025 and was lowest at 4.5% in January 2026.
- Across the 12 months ending September 2026, Convert Experiences held steady: its estimated Share of Search among A/B testing tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Optimizely vs VWO: compare search popularity](/demand/global-en/compare/optimizely-vs-vwo): 80.7% against 11.1% Share of Search.
- [Optimizely vs Statsig: compare search popularity](/demand/global-en/compare/optimizely-vs-statsig): 80.7% against 6% Share of Search.
- [Optimizely vs AB Tasty: compare search popularity](/demand/global-en/compare/ab-tasty-vs-optimizely): 80.7% against 2.1% Share of Search.
- [VWO vs Statsig: compare search popularity](/demand/global-en/compare/statsig-vs-vwo): 11.1% against 6% Share of Search.
- [VWO vs AB Tasty: compare search popularity](/demand/global-en/compare/ab-tasty-vs-vwo): 11.1% against 2.1% Share of Search.
- [Statsig vs AB Tasty: compare search popularity](/demand/global-en/compare/ab-tasty-vs-statsig): 6% against 2.1% Share of Search.

## How did search popularity change for A/B testing tools worldwide in September 2026?

- In September 2026, Statsig gained estimated Share of Search among A/B testing tools worldwide, from 4.9% to 6%.
- In September 2026, Optimizely lost estimated Share of Search among A/B testing tools worldwide, from 81.6% to 80.7%.
- VWO’s estimated Share of Search among A/B testing tools worldwide has lost ground for 3 months in a row, from 15.5% to 11.1% in September 2026.
- Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Convert Experiences worldwide fell 27.7% over 12 measured months, from 470 to 340 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Optimizely | 80.7% | 248K | 0.0% | Optimizely |
| 2 | VWO | 11.1% | 34.1K | +0.5% | VWO |
| 3 | Statsig | 6% | 18.3K | +22.0% | Statsig |
| 4 | AB Tasty | 2.1% | 6.6K | 0.0% | AB Tasty |
| 5 | Convert Experiences | 0.11% | 340 | 0.0% | Convert Experiences |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Optimizely | 248K | 73.7% | 1 |
| Oct 2025 | VWO | 50.9K | 15.1% | 2 |
| Oct 2025 | Statsig | 27.3K | 8.1% | 3 |
| Oct 2025 | AB Tasty | 9.9K | 2.9% | 4 |
| Oct 2025 | Convert Experiences | 470 | 0.14% | 5 |
| Nov 2025 | Optimizely | 248K | 78.3% | 1 |
| Nov 2025 | VWO | 41.7K | 13.2% | 2 |
| Nov 2025 | Statsig | 18.3K | 5.8% | 3 |
| Nov 2025 | AB Tasty | 8.1K | 2.6% | 4 |
| Nov 2025 | Convert Experiences | 420 | 0.13% | 5 |
| Dec 2025 | Optimizely | 247K | 78.8% | 1 |
| Dec 2025 | VWO | 41.5K | 13.2% | 2 |
| Dec 2025 | Statsig | 18.3K | 5.8% | 3 |
| Dec 2025 | AB Tasty | 6.6K | 2.1% | 4 |
| Dec 2025 | Convert Experiences | 380 | 0.12% | 5 |
| Jan 2026 | Optimizely | 302K | 74.4% | 1 |
| Jan 2026 | VWO | 75.3K | 18.5% | 2 |
| Jan 2026 | Statsig | 18.3K | 4.5% | 3 |
| Jan 2026 | AB Tasty | 9.9K | 2.4% | 4 |
| Jan 2026 | Convert Experiences | 470 | 0.12% | 5 |
| Feb 2026 | Optimizely | 248K | 73.7% | 1 |
| Feb 2026 | VWO | 61.7K | 18.3% | 2 |
| Feb 2026 | Statsig | 18.3K | 5.4% | 3 |
| Feb 2026 | AB Tasty | 8.1K | 2.4% | 4 |
| Feb 2026 | Convert Experiences | 520 | 0.15% | 5 |
| Mar 2026 | Optimizely | 247K | 73.6% | 1 |
| Mar 2026 | VWO | 61.7K | 18.3% | 2 |
| Mar 2026 | Statsig | 18.3K | 5.4% | 3 |
| Mar 2026 | AB Tasty | 8.1K | 2.4% | 4 |
| Mar 2026 | Convert Experiences | 650 | 0.19% | 5 |
| Apr 2026 | Optimizely | 247K | 75.2% | 1 |
| Apr 2026 | VWO | 50.8K | 15.4% | 2 |
| Apr 2026 | Statsig | 22.4K | 6.8% | 3 |
| Apr 2026 | AB Tasty | 8.1K | 2.5% | 4 |
| Apr 2026 | Convert Experiences | 470 | 0.14% | 5 |
| May 2026 | Optimizely | 247K | 75.6% | 1 |
| May 2026 | VWO | 50.5K | 15.4% | 2 |
| May 2026 | Statsig | 22.4K | 6.8% | 3 |
| May 2026 | AB Tasty | 6.6K | 2% | 4 |
| May 2026 | Convert Experiences | 380 | 0.12% | 5 |
| Jun 2026 | Optimizely | 248K | 76.2% | 1 |
| Jun 2026 | VWO | 50.5K | 15.5% | 2 |
| Jun 2026 | Statsig | 18.3K | 5.6% | 3 |
| Jun 2026 | AB Tasty | 8.1K | 2.5% | 4 |
| Jun 2026 | Convert Experiences | 430 | 0.13% | 5 |
| Jul 2026 | Optimizely | 247K | 78.7% | 1 |
| Jul 2026 | VWO | 41.4K | 13.2% | 2 |
| Jul 2026 | Statsig | 18.4K | 5.8% | 3 |
| Jul 2026 | AB Tasty | 6.6K | 2.1% | 4 |
| Jul 2026 | Convert Experiences | 420 | 0.13% | 5 |
| Aug 2026 | Optimizely | 248K | 81.6% | 1 |
| Aug 2026 | VWO | 33.9K | 11.2% | 2 |
| Aug 2026 | Statsig | 15K | 4.9% | 3 |
| Aug 2026 | AB Tasty | 6.6K | 2.2% | 4 |
| Aug 2026 | Convert Experiences | 340 | 0.11% | 5 |
| Sep 2026 | Optimizely | 248K | 80.7% | 1 |
| Sep 2026 | VWO | 34.1K | 11.1% | 2 |
| Sep 2026 | Statsig | 18.3K | 6% | 3 |
| Sep 2026 | AB Tasty | 6.6K | 2.1% | 4 |
| Sep 2026 | Convert Experiences | 340 | 0.11% | 5 |

## What is being compared

- **AB Tasty**: Measured on the search term “ab tasty”.
- **Convert Experiences**: Measured on the search terms “convert ab testing” and “convert experiences”, summed into one figure.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing” and “optimizely personalization”, summed into one figure.
- **Statsig**: Measured on the search terms “statsig” and “statsig feature flags”, summed into one figure.
- **VWO**: Measured on the search terms “vwo”, “vwo ab testing” and “vwo testing”, summed into one figure.

- [AB Tasty](/demand/global-en/brands/ab-tasty)
- [Convert Experiences](/demand/global-en/brands/convert-experiences)
- [Optimizely](/demand/global-en/brands/optimizely)
- [Statsig](/demand/global-en/brands/statsig)
- [VWO](/demand/global-en/brands/vwo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among A/B testing tools worldwide?

In September 2026, Optimizely was the most searched among A/B testing tools worldwide, with an estimated 248K branded searches and 80.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "A/B testing tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/ab-testing-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ab-testing-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.