---
title: "A/B testing platforms: Which brands are most popular in search?"
description: "Compare experimentation software for testing website experiences and measuring conversion impact. Share of Search among Optimizely, GrowthBook, AB Tasty, VWO and Convert Experiences, the A/B testing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ab-testing-platforms"
publisher: "Brandwave"
---

# A/B testing platforms: Which brands are most popular in search?

Compare experimentation software for testing website experiences and measuring conversion impact. Share of Search among Optimizely, GrowthBook, AB Tasty, VWO and Convert Experiences, the A/B testing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: A/B testing platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Optimizely, 92.5%

## Which brand is most popular in search among A/B testing platforms worldwide?

- In August 2026, Optimizely was the most searched among A/B testing platforms worldwide, with an estimated 248K branded searches and 92.5% estimated Share of Search within this set.
- GrowthBook is in 2nd place, 88 percentage points behind at 4.6% Share of Search.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide increased from 91.2% to 92.5%.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing platforms worldwide decreased from 3.6% to 2.5%.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing platforms worldwide peaked at 92.7% in January 2026 and was lowest at 89.8% in April 2026.
- Across the 11 months ending August 2026, GrowthBook’s estimated Share of Search among A/B testing platforms worldwide peaked at 6.6% in April 2026 and was lowest at 3.7% in January 2026.
- Across the 11 months ending August 2026, AB Tasty’s estimated Share of Search among A/B testing platforms worldwide peaked at 3.6% in October 2025 and was lowest at 2.4% in July 2026.
- Across the 11 months ending August 2026, GrowthBook, VWO and Convert Experiences held steady: their estimated Share of Search among A/B testing platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Optimizely vs GrowthBook: compare search popularity](/demand/global-en/compare/growthbook-vs-optimizely): 92.5% against 4.6% Share of Search.
- [Optimizely vs AB Tasty: compare search popularity](/demand/global-en/compare/ab-tasty-vs-optimizely): 92.5% against 2.5% Share of Search.
- [GrowthBook vs AB Tasty: compare search popularity](/demand/global-en/compare/ab-tasty-vs-growthbook): 4.6% against 2.5% Share of Search.

## How did search popularity change for A/B testing platforms worldwide in August 2026?

- In August 2026, Optimizely gained estimated Share of Search among A/B testing platforms worldwide, from 91.5% to 92.5%.
- In August 2026, GrowthBook lost estimated Share of Search among A/B testing platforms worldwide, from 5.5% to 4.6%.
- Estimated monthly branded searches for VWO worldwide fell 42.4% over 11 measured months, from 1.4K to 800 in August 2026.
- Estimated monthly branded searches for AB Tasty worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Convert Experiences worldwide fell 27.7% over 11 measured months, from 470 to 340 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Optimizely | 92.5% | 248K | +0.0% | Optimizely |
| 2 | GrowthBook | 4.6% | 12.2K | -18.1% | GrowthBook |
| 3 | AB Tasty | 2.5% | 6.6K | 0.0% | AB Tasty |
| 4 | VWO | 0.3% | 800 | -14.0% | VWO |
| 5 | Convert Experiences | 0.13% | 340 | -19.0% | Convert Experiences |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Optimizely | 248K | 91.2% | 1 |
| Oct 2025 | GrowthBook | 12.2K | 4.5% | 2 |
| Oct 2025 | AB Tasty | 9.9K | 3.6% | 3 |
| Oct 2025 | VWO | 1.4K | 0.51% | 4 |
| Oct 2025 | Convert Experiences | 470 | 0.17% | 5 |
| Nov 2025 | Optimizely | 248K | 91.9% | 1 |
| Nov 2025 | GrowthBook | 12.2K | 4.5% | 2 |
| Nov 2025 | AB Tasty | 8.1K | 3% | 3 |
| Nov 2025 | VWO | 1.2K | 0.44% | 4 |
| Nov 2025 | Convert Experiences | 420 | 0.16% | 5 |
| Dec 2025 | Optimizely | 248K | 92.5% | 1 |
| Dec 2025 | GrowthBook | 12.2K | 4.5% | 2 |
| Dec 2025 | AB Tasty | 6.6K | 2.5% | 3 |
| Dec 2025 | VWO | 980 | 0.37% | 4 |
| Dec 2025 | Convert Experiences | 380 | 0.14% | 5 |
| Jan 2026 | Optimizely | 303K | 92.7% | 1 |
| Jan 2026 | GrowthBook | 12.2K | 3.7% | 2 |
| Jan 2026 | AB Tasty | 9.9K | 3% | 3 |
| Jan 2026 | VWO | 1.3K | 0.39% | 4 |
| Jan 2026 | Convert Experiences | 470 | 0.14% | 5 |
| Feb 2026 | Optimizely | 248K | 91.8% | 1 |
| Feb 2026 | GrowthBook | 12.2K | 4.5% | 2 |
| Feb 2026 | AB Tasty | 8.1K | 3% | 3 |
| Feb 2026 | VWO | 1.2K | 0.44% | 4 |
| Feb 2026 | Convert Experiences | 520 | 0.19% | 5 |
| Mar 2026 | Optimizely | 248K | 90.9% | 1 |
| Mar 2026 | GrowthBook | 14.9K | 5.5% | 2 |
| Mar 2026 | AB Tasty | 8.1K | 3% | 3 |
| Mar 2026 | VWO | 1.2K | 0.44% | 4 |
| Mar 2026 | Convert Experiences | 650 | 0.24% | 5 |
| Apr 2026 | Optimizely | 248K | 89.8% | 1 |
| Apr 2026 | GrowthBook | 18.2K | 6.6% | 2 |
| Apr 2026 | AB Tasty | 8.1K | 2.9% | 3 |
| Apr 2026 | VWO | 1.3K | 0.46% | 4 |
| Apr 2026 | Convert Experiences | 470 | 0.17% | 5 |
| May 2026 | Optimizely | 247K | 91.5% | 1 |
| May 2026 | GrowthBook | 14.9K | 5.5% | 2 |
| May 2026 | AB Tasty | 6.6K | 2.4% | 3 |
| May 2026 | VWO | 980 | 0.36% | 4 |
| May 2026 | Convert Experiences | 380 | 0.14% | 5 |
| Jun 2026 | Optimizely | 248K | 91% | 1 |
| Jun 2026 | GrowthBook | 14.9K | 5.5% | 2 |
| Jun 2026 | AB Tasty | 8.1K | 3% | 3 |
| Jun 2026 | VWO | 980 | 0.36% | 4 |
| Jun 2026 | Convert Experiences | 430 | 0.16% | 5 |
| Jul 2026 | Optimizely | 248K | 91.5% | 1 |
| Jul 2026 | GrowthBook | 14.9K | 5.5% | 2 |
| Jul 2026 | AB Tasty | 6.6K | 2.4% | 3 |
| Jul 2026 | VWO | 930 | 0.34% | 4 |
| Jul 2026 | Convert Experiences | 420 | 0.16% | 5 |
| Aug 2026 | Optimizely | 248K | 92.5% | 1 |
| Aug 2026 | GrowthBook | 12.2K | 4.6% | 2 |
| Aug 2026 | AB Tasty | 6.6K | 2.5% | 3 |
| Aug 2026 | VWO | 800 | 0.3% | 4 |
| Aug 2026 | Convert Experiences | 340 | 0.13% | 5 |
| Sep 2026 | AB Tasty | — | — | — |
| Sep 2026 | Convert Experiences | — | — | — |
| Sep 2026 | GrowthBook | — | — | — |
| Sep 2026 | Optimizely | — | — | — |
| Sep 2026 | VWO | — | — | — |

## What is being compared

- **AB Tasty**: Measured on the search terms “ab tasty” and “ab tasty server side”, summed into one figure.
- **Convert Experiences**: Measured on the search terms “convert ab testing” and “convert experiences”, summed into one figure.
- **GrowthBook**: Measured on the search terms “growth book”, “growthbook” and “growthbook feature flags”, summed into one figure.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure.
- **VWO**: Measured on the search terms “vwo ab testing” and “vwo testing”, summed into one figure.

- [AB Tasty](/demand/global-en/brands/ab-tasty)
- [Convert Experiences](/demand/global-en/brands/convert-experiences)
- [GrowthBook](/demand/global-en/brands/growthbook)
- [Optimizely](/demand/global-en/brands/optimizely)
- [VWO](/demand/global-en/brands/vwo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among A/B testing platforms worldwide?

In August 2026, Optimizely was the most searched among A/B testing platforms worldwide, with an estimated 248K branded searches and 92.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "A/B testing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ab-testing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ab-testing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.