---
title: "3D texture and asset libraries: Which brands are most popular in search?"
description: "Compare libraries of PBR textures, HDRIs, and scanned 3D assets for artists and game developers, measured through worldwide English-language branded search demand. Share of Search among Poly Haven, ambientCG, Quixel Megascans, Poliigon, Textures.com and CGAxis, the 3D texture and asset libraries Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/3d-texture-libraries"
publisher: "Brandwave"
---

# 3D texture and asset libraries: Which brands are most popular in search?

Compare libraries of PBR textures, HDRIs, and scanned 3D assets for artists and game developers, measured through worldwide English-language branded search demand. Share of Search among Poly Haven, ambientCG, Quixel Megascans, Poliigon, Textures.com and CGAxis, the 3D texture and asset libraries Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: 3D texture and asset libraries
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Poly Haven, 63.8%

## Which brand is most popular in search among 3D texture and asset libraries worldwide?

- In August 2026, Poly Haven was the most searched among 3D texture and asset libraries worldwide, with an estimated 173K branded searches and 63.8% estimated Share of Search within this set.
- ambientCG is in 2nd place, 48.1 percentage points behind at 15.7% Share of Search.
- Across the 11 months ending August 2026, ambientCG’s estimated Share of Search among 3D texture and asset libraries worldwide increased from 12.7% to 15.7%.
- Across the 11 months ending August 2026, Quixel Megascans’ estimated Share of Search among 3D texture and asset libraries worldwide decreased from 10.3% to 9.1%.
- Across the 11 months ending August 2026, Poliigon’s estimated Share of Search among 3D texture and asset libraries worldwide decreased from 8.9% to 7.5%.
- Across the 11 months ending August 2026, Textures.com’s estimated Share of Search among 3D texture and asset libraries worldwide decreased from 4% to 3.3%.
- Across the 11 months ending August 2026, Poly Haven’s estimated Share of Search among 3D texture and asset libraries worldwide peaked at 66.9% in June 2026 and was lowest at 63.1% in January 2026.
- Across the 11 months ending August 2026, Quixel Megascans’ estimated Share of Search among 3D texture and asset libraries worldwide peaked at 10.8% in April 2026 and was lowest at 9.1% in August 2026.
- Across the 11 months ending August 2026, Poliigon’s estimated Share of Search among 3D texture and asset libraries worldwide peaked at 8.9% in October 2025 and was lowest at 6.6% in June 2026.
- Across the 11 months ending August 2026, Textures.com’s estimated Share of Search among 3D texture and asset libraries worldwide peaked at 4% in October 2025 and was lowest at 2.8% in June 2026.
- Across the 11 months ending August 2026, Poly Haven and CGAxis held steady: their estimated Share of Search among 3D texture and asset libraries worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Poly Haven vs ambientCG: compare search popularity](/demand/global-en/compare/ambientcg-vs-poly-haven): 63.8% against 15.7% Share of Search.
- [Poly Haven vs Quixel Megascans: compare search popularity](/demand/global-en/compare/megascans-vs-poly-haven): 63.8% against 9.1% Share of Search.
- [Poly Haven vs Poliigon: compare search popularity](/demand/global-en/compare/poliigon-vs-poly-haven): 63.8% against 7.5% Share of Search.
- [Poly Haven vs Textures.com: compare search popularity](/demand/global-en/compare/poly-haven-vs-textures-com): 63.8% against 3.3% Share of Search.
- [ambientCG vs Quixel Megascans: compare search popularity](/demand/global-en/compare/ambientcg-vs-megascans): 15.7% against 9.1% Share of Search.
- [ambientCG vs Poliigon: compare search popularity](/demand/global-en/compare/ambientcg-vs-poliigon): 15.7% against 7.5% Share of Search.
- [ambientCG vs Textures.com: compare search popularity](/demand/global-en/compare/ambientcg-vs-textures-com): 15.7% against 3.3% Share of Search.
- [Quixel Megascans vs Poliigon: compare search popularity](/demand/global-en/compare/megascans-vs-poliigon): 9.1% against 7.5% Share of Search.
- [Quixel Megascans vs Textures.com: compare search popularity](/demand/global-en/compare/megascans-vs-textures-com): 9.1% against 3.3% Share of Search.
- [Poliigon vs Textures.com: compare search popularity](/demand/global-en/compare/poliigon-vs-textures-com): 7.5% against 3.3% Share of Search.

## How did search popularity change for 3D texture and asset libraries worldwide in August 2026?

- In August 2026, ambientCG gained estimated Share of Search among 3D texture and asset libraries worldwide, from 14.7% to 15.7%.
- In August 2026, Poly Haven lost estimated Share of Search among 3D texture and asset libraries worldwide, from 65.5% to 63.8%.
- Quixel Megascans’ estimated Share of Search among 3D texture and asset libraries worldwide has lost ground for 3 months in a row, from 9.8% to 9.1% in August 2026.
- Estimated monthly branded searches for CGAxis worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
- Estimated monthly branded searches for Textures.com worldwide fell 32.7% over 11 measured months, from 13.1K to 8.8K in August 2026.
- Estimated monthly branded searches for Poliigon worldwide fell 31.1% over 11 measured months, from 29.6K to 20.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Poly Haven | 63.8% | 173K | -8.9% | Poly Haven |
| 2 | ambientCG | 15.7% | 42.4K | 0.0% | ambientCG |
| 3 | Quixel Megascans | 9.1% | 24.7K | -7.0% | Epic Games |
| 4 | Poliigon | 7.5% | 20.4K | +0.1% | Poliigon |
| 5 | Textures.com | 3.3% | 8.8K | 0.0% | Textures.com |
| 6 | CGAxis | 0.59% | 1.6K | 0.0% | CGAxis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Poly Haven | 210K | 63.4% | 1 |
| Oct 2025 | ambientCG | 42K | 12.7% | 2 |
| Oct 2025 | Quixel Megascans | 34.1K | 10.3% | 3 |
| Oct 2025 | Poliigon | 29.6K | 8.9% | 4 |
| Oct 2025 | Textures.com | 13.1K | 4% | 5 |
| Oct 2025 | CGAxis | 2.4K | 0.73% | 6 |
| Nov 2025 | Poly Haven | 234K | 64.1% | 1 |
| Nov 2025 | ambientCG | 51K | 14% | 2 |
| Nov 2025 | Quixel Megascans | 34.3K | 9.4% | 3 |
| Nov 2025 | Poliigon | 29.8K | 8.2% | 4 |
| Nov 2025 | Textures.com | 13.1K | 3.6% | 5 |
| Nov 2025 | CGAxis | 2.9K | 0.79% | 6 |
| Dec 2025 | Poly Haven | 192K | 63.2% | 1 |
| Dec 2025 | ambientCG | 41.7K | 13.7% | 2 |
| Dec 2025 | Quixel Megascans | 32.5K | 10.7% | 3 |
| Dec 2025 | Poliigon | 24.5K | 8.1% | 4 |
| Dec 2025 | Textures.com | 10.8K | 3.5% | 5 |
| Dec 2025 | CGAxis | 2.4K | 0.79% | 6 |
| Jan 2026 | Poly Haven | 192K | 63.1% | 1 |
| Jan 2026 | ambientCG | 41.9K | 13.8% | 2 |
| Jan 2026 | Quixel Megascans | 32.6K | 10.7% | 3 |
| Jan 2026 | Poliigon | 24.8K | 8.2% | 4 |
| Jan 2026 | Textures.com | 10.9K | 3.6% | 5 |
| Jan 2026 | CGAxis | 1.9K | 0.63% | 6 |
| Feb 2026 | Poly Haven | 192K | 63.2% | 1 |
| Feb 2026 | ambientCG | 41.9K | 13.8% | 2 |
| Feb 2026 | Quixel Megascans | 32.5K | 10.7% | 3 |
| Feb 2026 | Poliigon | 24.5K | 8.1% | 4 |
| Feb 2026 | Textures.com | 10.8K | 3.6% | 5 |
| Feb 2026 | CGAxis | 1.9K | 0.63% | 6 |
| Mar 2026 | Poly Haven | 209K | 64.9% | 1 |
| Mar 2026 | ambientCG | 42K | 13.1% | 2 |
| Mar 2026 | Quixel Megascans | 32.7K | 10.2% | 3 |
| Mar 2026 | Poliigon | 25.3K | 7.9% | 4 |
| Mar 2026 | Textures.com | 10.8K | 3.4% | 5 |
| Mar 2026 | CGAxis | 1.9K | 0.59% | 6 |
| Apr 2026 | Poly Haven | 209K | 64.6% | 1 |
| Apr 2026 | ambientCG | 42.2K | 13% | 2 |
| Apr 2026 | Quixel Megascans | 34.9K | 10.8% | 3 |
| Apr 2026 | Poliigon | 25K | 7.7% | 4 |
| Apr 2026 | Textures.com | 10.8K | 3.3% | 5 |
| Apr 2026 | CGAxis | 1.9K | 0.59% | 6 |
| May 2026 | Poly Haven | 209K | 63.3% | 1 |
| May 2026 | ambientCG | 51.4K | 15.6% | 2 |
| May 2026 | Quixel Megascans | 32.3K | 9.8% | 3 |
| May 2026 | Poliigon | 24.8K | 7.5% | 4 |
| May 2026 | Textures.com | 10.8K | 3.3% | 5 |
| May 2026 | CGAxis | 1.9K | 0.58% | 6 |
| Jun 2026 | Poly Haven | 209K | 66.9% | 1 |
| Jun 2026 | ambientCG | 42.4K | 13.6% | 2 |
| Jun 2026 | Quixel Megascans | 30K | 9.6% | 3 |
| Jun 2026 | Poliigon | 20.5K | 6.6% | 4 |
| Jun 2026 | Textures.com | 8.8K | 2.8% | 5 |
| Jun 2026 | CGAxis | 1.6K | 0.51% | 6 |
| Jul 2026 | Poly Haven | 189K | 65.5% | 1 |
| Jul 2026 | ambientCG | 42.4K | 14.7% | 2 |
| Jul 2026 | Quixel Megascans | 26.6K | 9.2% | 3 |
| Jul 2026 | Poliigon | 20.4K | 7% | 4 |
| Jul 2026 | Textures.com | 8.8K | 3% | 5 |
| Jul 2026 | CGAxis | 1.6K | 0.55% | 6 |
| Aug 2026 | Poly Haven | 173K | 63.8% | 1 |
| Aug 2026 | ambientCG | 42.4K | 15.7% | 2 |
| Aug 2026 | Quixel Megascans | 24.7K | 9.1% | 3 |
| Aug 2026 | Poliigon | 20.4K | 7.5% | 4 |
| Aug 2026 | Textures.com | 8.8K | 3.3% | 5 |
| Aug 2026 | CGAxis | 1.6K | 0.59% | 6 |
| Sep 2026 | ambientCG | — | — | — |
| Sep 2026 | CGAxis | — | — | — |
| Sep 2026 | Poliigon | — | — | — |
| Sep 2026 | Poly Haven | — | — | — |
| Sep 2026 | Quixel Megascans | — | — | — |
| Sep 2026 | Textures.com | — | — | — |

## What is being compared

- **ambientCG**: Measured on the search terms “ambientCG”, “ambientcg com”, “ambientcg texture” and “ambientcg textures”, summed into one figure.
- **CGAxis**: Measured on the search term “CGAxis”.
- **Poliigon**: Measured on the search terms “poliigon”, “poliigon blender”, “poliigon blender addon”, “poliigon com”, “poliigon pbr textures”, “poliigon texture” and “poliigon textures”, summed into one figure.
- **Poly Haven**: Measured on the search terms “hdri poly haven”, “Poly Haven”, “poly haven asset browser”, “poly haven blender”, “poly haven blender addon”, “poly haven hdri”, “poly haven texture”, “poly haven textures”, “polyhaven”, “polyhaven blender”, “polyhaven blender addon” and “polyhaven com”, summed into one figure.
- **Quixel Megascans**: Measured on the search terms “free megascans”, “Megascans”, “megascans blender”, “megascans com”, “megascans download”, “megascans free”, “megascans library”, “megascans quixel”, “quixel assets”, “quixel library”, “quixel mega scan”, “quixel megascan download”, “Quixel Megascans” and “quixel megascans library”, summed into one figure.
- **Textures.com**: Measured on the search terms “textures com”, “Textures.com” and “Textures.com free”, summed into one figure.

- [ambientCG](/demand/global-en/brands/ambientcg)
- [CGAxis](/demand/global-en/brands/cgaxis)
- [Poliigon](/demand/global-en/brands/poliigon)
- [Poly Haven](/demand/global-en/brands/poly-haven)
- [Quixel Megascans](/demand/global-en/brands/megascans)
- [Textures.com](/demand/global-en/brands/textures-com)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among 3D texture and asset libraries worldwide?

In August 2026, Poly Haven was the most searched among 3D texture and asset libraries worldwide, with an estimated 173K branded searches and 63.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "3D texture and asset libraries: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/3d-texture-libraries

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/3d-texture-libraries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
