---
title: "ZWILLING: search popularity and Share of Search worldwide"
description: "ZWILLING offers knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zwilling"
publisher: "Brandwave"
---

# ZWILLING: search popularity and Share of Search worldwide

ZWILLING offers knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ZWILLING
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among kitchen knife brands**: 26.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kitchen knife brands | 2 | 26.4% | 202K |

- [Kitchen knife brands](/demand/global-en/categories/kitchen-knife-brands)

## How has branded search demand for ZWILLING changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ZWILLING worldwide fell from 248K to 202K.
- Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among kitchen knife brands worldwide peaked at 33.9% in April 2026 and was lowest at 26.4% in June 2026.

## How did search popularity change for kitchen knife brands worldwide in August 2026?

- In August 2026, WÜSTHOF gained estimated Share of Search among kitchen knife brands worldwide, from 5.3% to 6%.
- In August 2026, Shun gained estimated Share of Search among kitchen knife brands worldwide, from 3% to 3.6%.
- In August 2026, Victorinox lost estimated Share of Search among kitchen knife brands worldwide, from 60.3% to 59.5%.
- Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.
- Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kitchen knife brands | 248K | 26.4% | 2 |
| Nov 2025 | Kitchen knife brands | 371K | 32.3% | 2 |
| Dec 2025 | Kitchen knife brands | 374K | 28.7% | 2 |
| Jan 2026 | Kitchen knife brands | 306K | 33.4% | 2 |
| Feb 2026 | Kitchen knife brands | 247K | 33.7% | 2 |
| Mar 2026 | Kitchen knife brands | 247K | 30.1% | 2 |
| Apr 2026 | Kitchen knife brands | 247K | 33.9% | 2 |
| May 2026 | Kitchen knife brands | 247K | 30.7% | 2 |
| Jun 2026 | Kitchen knife brands | 202K | 26.4% | 2 |
| Jul 2026 | Kitchen knife brands | 203K | 26.9% | 2 |
| Aug 2026 | Kitchen knife brands | 202K | 26.4% | 2 |
| Sep 2026 | Kitchen knife brands | — | — | — |

## How is ZWILLING measured?

Brandwave collects information about searches that people make online using ZWILLING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “kitchen knives zwilling”
- “zwilling”
- “zwilling com”

## Which kitchen knife brands compete with ZWILLING?

- [Victorinox](/demand/global-en/brands/victorinox): Head-to-head: /demand/global-en/compare/victorinox-vs-zwilling
- [WÜSTHOF](/demand/global-en/brands/wusthof): Head-to-head: /demand/global-en/compare/wusthof-vs-zwilling
- [GLOBAL](/demand/global-en/brands/global-knives): Head-to-head: /demand/global-en/compare/global-knives-vs-zwilling
- [Shun](/demand/global-en/brands/shun-knives): Head-to-head: /demand/global-en/compare/shun-knives-vs-zwilling

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ZWILLING: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zwilling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.