--- title: "Zuke’s: search popularity worldwide" description: "An American dog treat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zukes" publisher: "Brandwave" --- # Zuke’s: search popularity worldwide An American dog treat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zuke’s - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among dog treat brands**: 11.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog treat brands | 3 | 11.3% | 9.9K | | Pet treat brands | 3 | 11.7% | 9.9K | - [Dog treat brands](/demand/global-en/categories/dog-treat-brands) - [Pet treat brands](/demand/global-en/categories/pet-treat-brands) ## Top dog treat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zuke’s was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zuke’s is the joint most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zuke’s | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PureBites | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Greenies | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Schmackos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | K9 Natural | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog treat brands - Asked ChatGPT "Which dog treat brand should I buy?": 1. Zuke’s, 2. PureBites, 3. Greenies - Asked ChatGPT "What are the best dog treat brands?": 1. PureBites, 2. Zuke’s, 3. Greenies - Asked ChatGPT "What's the best dog treat brand for training rewards?": 1. Zuke’s - Searched Google, AI Overview "healthy dog treats": named none of the brands we track - Searched Google, AI Overview "dog training treats": 1. Zuke’s Not named in any answer: ZIWI Peak, Schmackos and K9 Natural. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Zuke’s changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zuke’s worldwide held steady at 9.9K. - Across the 12 months ending September 2026, Zuke’s’ share of searches among dog treat brands worldwide peaked at 12.9% in August 2026 and was lowest at 8.3% in November 2025. - Across the 12 months ending September 2026, Zuke’s’ share of searches among pet treat brands worldwide peaked at 13.4% in August 2026 and was lowest at 8.6% in November 2025. ## How did search popularity change for dog treat brands worldwide in September 2026? - In September 2026, Greenies gained share of searches among dog treat brands worldwide, from 43% to 46.1%. - In September 2026, Schmackos gained share of searches among dog treat brands worldwide, from 8.6% to 9.2%. - In September 2026, ZIWI Peak lost share of searches among dog treat brands worldwide, from 27.8% to 26.1%. - In September 2026, Zuke’s lost share of searches among dog treat brands worldwide, from 12.9% to 11.3%. - In September 2026, PureBites lost share of searches among dog treat brands worldwide, from 3.8% to 3.3%. ## How did search popularity change for pet treat brands worldwide in September 2026? - In September 2026, Greenies gained share of searches among pet treat brands worldwide, from 44.8% to 48%. - In September 2026, Schmackos gained share of searches among pet treat brands worldwide, from 9% to 9.6%. - In September 2026, ZIWI Peak lost share of searches among pet treat brands worldwide, from 29% to 27.2%. - In September 2026, Zuke’s lost share of searches among pet treat brands worldwide, from 13.4% to 11.7%. - In September 2026, PureBites lost share of searches among pet treat brands worldwide, from 4% to 3.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog treat brands | 9.9K | 10.9% | 3 | | Nov 2025 | Dog treat brands | 8.1K | 8.3% | 3 | | Dec 2025 | Dog treat brands | 9.9K | 11% | 3 | | Jan 2026 | Dog treat brands | 9.9K | 10.6% | 3 | | Feb 2026 | Dog treat brands | 9.9K | 10.9% | 3 | | Mar 2026 | Dog treat brands | 9.9K | 10.9% | 3 | | Apr 2026 | Dog treat brands | 9.9K | 10.6% | 3 | | May 2026 | Dog treat brands | 9.9K | 10.7% | 3 | | Jun 2026 | Dog treat brands | 9.9K | 11.9% | 3 | | Jul 2026 | Dog treat brands | 8.1K | 9.1% | 3 | | Aug 2026 | Dog treat brands | 12.1K | 12.9% | 3 | | Sep 2026 | Dog treat brands | 9.9K | 11.3% | 3 | | Oct 2025 | Pet treat brands | 9.9K | 11.3% | 3 | | Nov 2025 | Pet treat brands | 8.1K | 8.6% | 3 | | Dec 2025 | Pet treat brands | 9.9K | 11.4% | 3 | | Jan 2026 | Pet treat brands | 9.9K | 11.1% | 3 | | Feb 2026 | Pet treat brands | 9.9K | 11.3% | 3 | | Mar 2026 | Pet treat brands | 9.9K | 11.3% | 3 | | Apr 2026 | Pet treat brands | 9.9K | 11.1% | 3 | | May 2026 | Pet treat brands | 9.9K | 11.2% | 3 | | Jun 2026 | Pet treat brands | 9.9K | 12.5% | 3 | | Jul 2026 | Pet treat brands | 8.1K | 9.5% | 3 | | Aug 2026 | Pet treat brands | 12.1K | 13.4% | 3 | | Sep 2026 | Pet treat brands | 9.9K | 11.7% | 3 | ## How are Zuke’s’ branded searches counted? Brandwave collects information about searches that people make online using Zuke’s’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zukes” ## Which dog treat brands compete with Zuke’s? - [Greenies](/demand/global-en/brands/greenies): Head-to-head: /demand/global-en/compare/greenies-vs-zukes - [ZIWI Peak](/demand/global-en/brands/ziwi-peak): Head-to-head: /demand/global-en/compare/ziwi-peak-vs-zukes - [Schmackos](/demand/global-en/brands/schmackos): Head-to-head: /demand/global-en/compare/schmackos-vs-zukes - [K9 Natural](/demand/global-en/brands/k9-natural): Head-to-head: /demand/global-en/compare/k9-natural-vs-zukes - [PureBites](/demand/global-en/brands/purebites): Head-to-head: /demand/global-en/compare/purebites-vs-zukes ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zuke’s: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zukes This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zukes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.