--- title: "Zscaler Private Access: search popularity worldwide" description: "Zscaler Private Access is a zero trust network access platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zscaler-private-access" publisher: "Brandwave" --- # Zscaler Private Access: search popularity worldwide Zscaler Private Access is a zero trust network access platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zscaler Private Access - **Owned by**: Zscaler - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among zero trust network access platforms**: 0.09% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Zero trust network access platforms | 6 | 0.09% | 1.6K | - [Zero trust network access platforms](/demand/global-en/categories/zero-trust-network-access-platforms) ## Top zero trust network access platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zscaler Private Access was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zscaler Private Access is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zscaler Private Access | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Twingate | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Palo Alto Networks Prisma Access | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tailscale | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NordLayer | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | OpenVPN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoodAccess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero trust network access platforms - Asked ChatGPT "Which zero trust network access platform should I use?": 1. Zscaler Private Access, 2. Tailscale, 3. Palo Alto Networks Prisma Access - Asked ChatGPT "What are the best zero trust network access platforms?": 1. Zscaler Private Access, 2. Palo Alto Networks Prisma Access, 3. Twingate - Asked ChatGPT "What's the best zero trust network access platform for secure remote access?": 1. Zscaler Private Access, 2. Twingate, 3. Palo Alto Networks Prisma Access, 4. Tailscale - Searched Google, AI Overview "zero trust network access platforms": 1. Twingate, 2. Zscaler Private Access, 3. Palo Alto Networks Prisma Access, 4. NordLayer - Searched Google, AI Overview "best zero trust platform": 1. Twingate, 2. Tailscale Not named in any answer: OpenVPN and GoodAccess. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Zscaler Private Access changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zscaler Private Access worldwide fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, Zscaler Private Access fell from 5th to 6th among zero trust network access platforms worldwide. ## How did search popularity change for zero trust network access platforms worldwide in September 2026? - In September 2026, Tailscale gained share of searches among zero trust network access platforms worldwide, from 83% to 85.8%. - In September 2026, OpenVPN lost share of searches among zero trust network access platforms worldwide, from 14.3% to 11.9%. - Estimated monthly branded searches for Twingate worldwide fell 45.2% over 12 measured months, from 49.7K to 27.2K in September 2026. - Estimated monthly branded searches for NordLayer worldwide fell 18.1% over 12 measured months, from 12.2K to 10K in September 2026. - Estimated monthly branded searches for Zscaler Private Access worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Zero trust network access platforms | 1.9K | 0.2% | 5 | | Nov 2025 | Zero trust network access platforms | 2.4K | 0.23% | 5 | | Dec 2025 | Zero trust network access platforms | 1.6K | 0.15% | 5 | | Jan 2026 | Zero trust network access platforms | 1.9K | 0.16% | 5 | | Feb 2026 | Zero trust network access platforms | 1.9K | 0.15% | 5 | | Mar 2026 | Zero trust network access platforms | 1.9K | 0.14% | 5 | | Apr 2026 | Zero trust network access platforms | 1.9K | 0.15% | 5 | | May 2026 | Zero trust network access platforms | 1.6K | 0.12% | 6 | | Jun 2026 | Zero trust network access platforms | 1.6K | 0.12% | 6 | | Jul 2026 | Zero trust network access platforms | 1.6K | 0.11% | 6 | | Aug 2026 | Zero trust network access platforms | 1.3K | 0.09% | 6 | | Sep 2026 | Zero trust network access platforms | 1.6K | 0.09% | 6 | ## How are Zscaler Private Access’ branded searches counted? Brandwave collects information about searches that people make online using Zscaler Private Access’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zscaler private access” ## Which zero trust network access platforms compete with Zscaler Private Access? - [Tailscale](/demand/global-en/brands/tailscale) - [OpenVPN](/demand/global-en/brands/openvpn): Head-to-head: /demand/global-en/compare/openvpn-vs-zscaler-private-access - [Twingate](/demand/global-en/brands/twingate): Head-to-head: /demand/global-en/compare/twingate-vs-zscaler-private-access - [NordLayer](/demand/global-en/brands/nordlayer): Head-to-head: /demand/global-en/compare/nordlayer-vs-zscaler-private-access - [GoodAccess](/demand/global-en/brands/goodaccess): Head-to-head: /demand/global-en/compare/goodaccess-vs-zscaler-private-access - [Palo Alto Networks Prisma Access](/demand/global-en/brands/palo-alto-networks-prisma-access): Head-to-head: /demand/global-en/compare/palo-alto-networks-prisma-access-vs-zscaler-private-access ## Who owns Zscaler Private Access? Zscaler Private Access is owned by Zscaler. Brandwave also tracks Zscaler, owned by the same company, worldwide. - [Zscaler](/demand/global-en/companies/zscaler): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Zscaler Private Access? Zscaler Private Access is owned by Zscaler. Brandwave also tracks Zscaler, owned by the same company, worldwide. ## Cite this page Brandwave. "Zscaler Private Access: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zscaler-private-access This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zscaler-private-access. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.