--- title: "Zpacks: search popularity worldwide" description: "A maker of ultralight backpacking tents and packs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zpacks" publisher: "Brandwave" --- # Zpacks: search popularity worldwide A maker of ultralight backpacking tents and packs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zpacks - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among backpacking tent brands**: 32.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Backpacking tent brands | 2 | 32.5% | 60.5K | | Ultralight tent brands | 1 | 47.3% | 60.5K | - [Backpacking tent brands](/demand/global-en/categories/backpacking-tent-brands) - [Ultralight tent brands](/demand/global-en/categories/ultralight-tent-brands) ## Top backpacking tent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zpacks was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zpacks is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Agnes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Durston Gear | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | MSR | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | REI Co-op | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Zpacks | 6th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about backpacking tent brands - Asked ChatGPT "Which backpacking tent brand should I buy?": 1. Big Agnes, 2. Nemo, 3. Durston Gear, 4. REI Co-op, 5. MSR - Asked ChatGPT "What are the best backpacking tent brands?": 1. Big Agnes, 2. MSR, 3. Nemo, 4. REI Co-op, 5. Durston Gear, 6. Zpacks - Asked ChatGPT "What's the best backpacking tent brand for lightweight camping?": 1. Big Agnes, 2. Nemo, 3. MSR, 4. Zpacks, 5. Durston Gear, 6. REI Co-op - Searched Google, AI Overview "best backpacking tent": 1. Big Agnes, 2. Durston Gear, 3. REI Co-op, 4. Zpacks - Searched Google, AI Overview "lightweight backpacking tent": 1. Nemo, 2. Big Agnes, 3. Durston Gear, 4. Zpacks Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Zpacks changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zpacks worldwide held steady at 60.5K. - Across the 12 months ending September 2026, Zpacks’ share of searches among backpacking tent brands worldwide peaked at 37.5% in February 2026 and was lowest at 24.8% in July 2026. - Across the 12 months ending September 2026, Zpacks’ share of searches among ultralight tent brands worldwide decreased from 50% to 47.3%. - Across the 12 months ending September 2026, Zpacks’ share of searches among ultralight tent brands worldwide peaked at 63.1% in December 2025 and was lowest at 34.3% in July 2026. ## How did search popularity change for backpacking tent brands worldwide in September 2026? - In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%. - In September 2026, Big Agnes lost share of searches among backpacking tent brands worldwide, from 18% to 14.5%. - In September 2026, Durston Gear lost share of searches among backpacking tent brands worldwide, from 8% to 6.4%. - Nemo’s share of searches among backpacking tent brands worldwide has lost ground for 3 months in a row, from 8% to 6.7% in September 2026. ## How did search popularity change for ultralight tent brands worldwide in September 2026? - In September 2026, Zpacks gained share of searches among ultralight tent brands worldwide, from 39.3% to 47.3%. - In September 2026, Big Agnes lost share of searches among ultralight tent brands worldwide, from 26.3% to 21.2%. - In September 2026, Durston Gear lost share of searches among ultralight tent brands worldwide, from 11.7% to 9.4%. - Nemo’s share of searches among ultralight tent brands worldwide has lost ground for 3 months in a row, from 19.2% to 17.7% in September 2026. - Six Moon Designs’ share of searches among ultralight tent brands worldwide has lost ground for 3 months in a row, from 5% to 4.2% in September 2026. - Estimated monthly branded searches for MSR worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Backpacking tent brands | 60.5K | 32.9% | 2 | | Nov 2025 | Backpacking tent brands | 74K | 31.7% | 2 | | Dec 2025 | Backpacking tent brands | 90.5K | 37.3% | 2 | | Jan 2026 | Backpacking tent brands | 74K | 34.3% | 2 | | Feb 2026 | Backpacking tent brands | 74K | 37.5% | 2 | | Mar 2026 | Backpacking tent brands | 60.5K | 28.4% | 2 | | Apr 2026 | Backpacking tent brands | 60.5K | 30.5% | 2 | | May 2026 | Backpacking tent brands | 60.5K | 27.1% | 2 | | Jun 2026 | Backpacking tent brands | 49.5K | 26% | 2 | | Jul 2026 | Backpacking tent brands | 49.5K | 24.8% | 2 | | Aug 2026 | Backpacking tent brands | 60.5K | 26.9% | 2 | | Sep 2026 | Backpacking tent brands | 60.5K | 32.5% | 2 | | Oct 2025 | Ultralight tent brands | 60.5K | 50% | 1 | | Nov 2025 | Ultralight tent brands | 74K | 54.5% | 1 | | Dec 2025 | Ultralight tent brands | 90.5K | 63.1% | 1 | | Jan 2026 | Ultralight tent brands | 74K | 53.9% | 1 | | Feb 2026 | Ultralight tent brands | 74K | 55.3% | 1 | | Mar 2026 | Ultralight tent brands | 60.5K | 43.9% | 1 | | Apr 2026 | Ultralight tent brands | 60.5K | 43.4% | 1 | | May 2026 | Ultralight tent brands | 60.5K | 39.5% | 1 | | Jun 2026 | Ultralight tent brands | 49.5K | 37.2% | 1 | | Jul 2026 | Ultralight tent brands | 49.5K | 34.3% | 1 | | Aug 2026 | Ultralight tent brands | 60.5K | 39.3% | 1 | | Sep 2026 | Ultralight tent brands | 60.5K | 47.3% | 1 | ## How are Zpacks’ branded searches counted? Brandwave collects information about searches that people make online using Zpacks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zpacks” ## Which backpacking tent brands compete with Zpacks? - [REI Co-op](/demand/global-en/brands/rei-coop): Head-to-head: /demand/global-en/compare/rei-coop-vs-zpacks - [Big Agnes](/demand/global-en/brands/big-agnes): Head-to-head: /demand/global-en/compare/big-agnes-vs-zpacks - [Nemo](/demand/global-en/brands/nemo): Head-to-head: /demand/global-en/compare/nemo-vs-zpacks - [Durston Gear](/demand/global-en/brands/durston-gear): Head-to-head: /demand/global-en/compare/durston-gear-vs-zpacks - [MSR](/demand/global-en/brands/msr): Head-to-head: /demand/global-en/compare/msr-vs-zpacks ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zpacks: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zpacks This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zpacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.