--- title: "Zowie: search popularity worldwide" description: "Zowie is BenQ's esports gaming gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zowie" publisher: "Brandwave" --- # Zowie: search popularity worldwide Zowie is BenQ's esports gaming gear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zowie - **Owned by**: BenQ - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among gaming mouse brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gaming mouse brands | 6 | 1.5% | 60.5K | - [Gaming mouse brands](/demand/global-en/categories/gaming-mouse-brands) ## Top gaming mouse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Zowie was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zowie is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Logitech | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Razer | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Zowie | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | SteelSeries | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Pulsar Gaming Gears | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Corsair | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Glorious | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about gaming mouse brands - Asked ChatGPT "Which gaming mouse brand should I buy?": 1. Logitech, 2. Razer, 3. Zowie, 4. SteelSeries - Asked ChatGPT "What are the best gaming mouse brands?": 1. Logitech, 2. Razer, 3. Zowie, 4. SteelSeries, 5. Corsair, 6. Pulsar Gaming Gears, 7. Glorious - Asked ChatGPT "What's the best gaming mouse brand for fast pc gaming?": 1. Logitech, 2. Razer, 3. Zowie, 4. Pulsar Gaming Gears - Searched Google, AI Overview "best gaming mouse": 1. Logitech, 2. Razer Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Zowie changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zowie worldwide held steady at 60.5K. - Across the 12 months ending September 2026, Zowie’s share of searches among gaming mouse brands worldwide held steady, from 1.3% to 1.5%. ## How did search popularity change for gaming mouse brands worldwide in September 2026? - In September 2026, Logitech gained share of searches among gaming mouse brands worldwide, from 41.3% to 42.6%. - In September 2026, Corsair gained share of searches among gaming mouse brands worldwide, from 20.2% to 20.8%. - In September 2026, SteelSeries lost share of searches among gaming mouse brands worldwide, from 13.3% to 11.2%. - Estimated monthly branded searches for Glorious worldwide fell 18.3% over 12 measured months, from 90.5K to 74K in September 2026. - Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026. - Estimated monthly branded searches for Pulsar Gaming Gears worldwide fell 15.9% over 12 measured months, from 25.8K to 21.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gaming mouse brands | 60.5K | 1.3% | 6 | | Nov 2025 | Gaming mouse brands | 74K | 1.4% | 6 | | Dec 2025 | Gaming mouse brands | 74K | 1.4% | 6 | | Jan 2026 | Gaming mouse brands | 74K | 1.3% | 6 | | Feb 2026 | Gaming mouse brands | 74K | 1.7% | 6 | | Mar 2026 | Gaming mouse brands | 60.5K | 1.3% | 6 | | Apr 2026 | Gaming mouse brands | 60.5K | 1.5% | 6 | | May 2026 | Gaming mouse brands | 60.5K | 1.5% | 6 | | Jun 2026 | Gaming mouse brands | 74K | 1.8% | 5 | | Jul 2026 | Gaming mouse brands | 60.5K | 1.6% | 6 | | Aug 2026 | Gaming mouse brands | 60.5K | 1.4% | 6 | | Sep 2026 | Gaming mouse brands | 60.5K | 1.5% | 6 | ## How are Zowie’s branded searches counted? Brandwave collects information about searches that people make online using Zowie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zowie” ## Which gaming mouse brands compete with Zowie? - [Logitech](/demand/global-en/brands/logitech) - [Razer](/demand/global-en/brands/razer): Head-to-head: /demand/global-en/compare/razer-vs-zowie - [Corsair](/demand/global-en/brands/corsair): Head-to-head: /demand/global-en/compare/corsair-vs-zowie - [SteelSeries](/demand/global-en/brands/steelseries): Head-to-head: /demand/global-en/compare/steelseries-vs-zowie - [Glorious](/demand/global-en/brands/glorious-gaming): Head-to-head: /demand/global-en/compare/glorious-gaming-vs-zowie - [Pulsar Gaming Gears](/demand/global-en/brands/pulsar-gaming): Head-to-head: /demand/global-en/compare/pulsar-gaming-vs-zowie ## Who owns Zowie? Zowie is owned by BenQ. Brandwave also tracks BenQ, owned by the same company, worldwide. - [BenQ](/demand/global-en/companies/benq): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Zowie? Zowie is owned by BenQ. Brandwave also tracks BenQ, owned by the same company, worldwide. ## Cite this page Brandwave. "Zowie: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zowie This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zowie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.