---
title: "Zotero: search popularity and Share of Search worldwide"
description: "Zotero provides tools and services to organize research references and citations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zotero"
publisher: "Brandwave"
---

# Zotero: search popularity and Share of Search worldwide

Zotero provides tools and services to organize research references and citations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zotero
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among reference management software**: 46.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Reference management software | 1 | 46.4% | 567K |

- [Reference management software](/demand/global-en/categories/reference-management-software)

## How has branded search demand for Zotero changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zotero worldwide fell from 1M to 567K.
- Across the 11 months ending August 2026, Zotero’s estimated Share of Search among reference management software worldwide peaked at 51.1% in July 2026 and was lowest at 40.9% in December 2025.

## How did search popularity change for reference management software worldwide in August 2026?

- In August 2026, Mendeley gained estimated Share of Search among reference management software worldwide, from 37.5% to 41.7%.
- In August 2026, EndNote gained estimated Share of Search among reference management software worldwide, from 8.3% to 9.1%.
- In August 2026, Zotero lost estimated Share of Search among reference management software worldwide, from 51.1% to 46.4%.
- RefWorks’ estimated Share of Search among reference management software worldwide has lost ground for 3 months in a row, from 2.3% to 1.3% in August 2026.
- Estimated monthly branded searches for Paperpile worldwide fell 32.7% over 11 measured months, from 27.4K to 18.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Reference management software | 1M | 46% | 1 |
| Nov 2025 | Reference management software | 838K | 42.5% | 2 |
| Dec 2025 | Reference management software | 562K | 40.9% | 2 |
| Jan 2026 | Reference management software | 686K | 49.1% | 1 |
| Feb 2026 | Reference management software | 688K | 49.1% | 1 |
| Mar 2026 | Reference management software | 841K | 48.4% | 1 |
| Apr 2026 | Reference management software | 841K | 46.1% | 1 |
| May 2026 | Reference management software | 691K | 46.1% | 1 |
| Jun 2026 | Reference management software | 565K | 46% | 1 |
| Jul 2026 | Reference management software | 569K | 51.1% | 1 |
| Aug 2026 | Reference management software | 567K | 46.4% | 1 |
| Sep 2026 | Reference management software | — | — | — |

## How is Zotero measured?

Brandwave collects information about searches that people make online using Zotero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “reference manager zotero”
- “zotero”
- “zotero app”
- “zotero org”

## Which reference management software compete with Zotero?

- [Mendeley](/demand/global-en/brands/mendeley): Head-to-head: /demand/global-en/compare/mendeley-vs-zotero
- [EndNote](/demand/global-en/brands/endnote): Head-to-head: /demand/global-en/compare/endnote-vs-zotero
- [Paperpile](/demand/global-en/brands/paperpile): Head-to-head: /demand/global-en/compare/paperpile-vs-zotero
- [RefWorks](/demand/global-en/brands/refworks): Head-to-head: /demand/global-en/compare/refworks-vs-zotero

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zotero: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zotero

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zotero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.