--- title: "Zojirushi: search popularity and Share of Search worldwide" description: "Zojirushi is a kitchen appliance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zojirushi" publisher: "Brandwave" --- # Zojirushi: search popularity and Share of Search worldwide Zojirushi is a kitchen appliance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zojirushi - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among rice cooker brands**: 8.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rice cooker brands | 3 | 8.4% | 135K | | Bread maker brands | 3 | 10% | 135K | - [Rice cooker brands](/demand/global-en/categories/rice-cooker-brands) - [Bread maker brands](/demand/global-en/categories/bread-maker-brands) ## How has branded search demand for Zojirushi changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Zojirushi worldwide rose from 110K to 135K. - Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide increased from 6.6% to 8.4%. - Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.6% in October 2025. - Across the 11 months ending August 2026, Zojirushi rose from 4th to 3rd among rice cooker brands worldwide. - Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among bread maker brands worldwide increased from 7.9% to 10%. - Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among bread maker brands worldwide peaked at 10% in August 2026 and was lowest at 6.7% in November 2025. - Across the 11 months ending August 2026, Zojirushi rose from 4th to 3rd among bread maker brands worldwide. ## How did search popularity change for rice cooker brands worldwide in August 2026? - In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%. - In August 2026, Cuckoo lost estimated Share of Search among rice cooker brands worldwide, from 15.9% to 15.2%. - Estimated monthly branded searches for Tiger worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## How did search popularity change for bread maker brands worldwide in August 2026? - In August 2026, Sunbeam overtook Panasonic to rank 4th among bread maker brands worldwide, at 6.7%. - In August 2026, Zojirushi gained estimated Share of Search among bread maker brands worldwide, from 8.4% to 10%. - In August 2026, Breville lost estimated Share of Search among bread maker brands worldwide, from 64.9% to 62.8%. - Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rice cooker brands | 110K | 6.6% | 4 | | Nov 2025 | Rice cooker brands | 135K | 7% | 4 | | Dec 2025 | Rice cooker brands | 165K | 8% | 4 | | Jan 2026 | Rice cooker brands | 165K | 9.5% | 3 | | Feb 2026 | Rice cooker brands | 110K | 7.5% | 4 | | Mar 2026 | Rice cooker brands | 110K | 7.3% | 4 | | Apr 2026 | Rice cooker brands | 110K | 7.1% | 3 | | May 2026 | Rice cooker brands | 110K | 7.2% | 3 | | Jun 2026 | Rice cooker brands | 110K | 7.6% | 3 | | Jul 2026 | Rice cooker brands | 110K | 7.1% | 3 | | Aug 2026 | Rice cooker brands | 135K | 8.4% | 3 | | Sep 2026 | Rice cooker brands | — | — | — | | Oct 2025 | Bread maker brands | 110K | 7.9% | 4 | | Nov 2025 | Bread maker brands | 135K | 6.7% | 4 | | Dec 2025 | Bread maker brands | 165K | 8.2% | 3 | | Jan 2026 | Bread maker brands | 165K | 9.9% | 3 | | Feb 2026 | Bread maker brands | 110K | 9.2% | 3 | | Mar 2026 | Bread maker brands | 110K | 8.7% | 3 | | Apr 2026 | Bread maker brands | 110K | 9.1% | 3 | | May 2026 | Bread maker brands | 110K | 8.8% | 3 | | Jun 2026 | Bread maker brands | 110K | 9.2% | 3 | | Jul 2026 | Bread maker brands | 110K | 8.4% | 3 | | Aug 2026 | Bread maker brands | 135K | 10% | 3 | | Sep 2026 | Bread maker brands | — | — | — | ## How is Zojirushi measured? Brandwave collects information about searches that people make online using Zojirushi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zojirushi” ## Which rice cooker brands compete with Zojirushi? - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/philips-vs-zojirushi - [Cuckoo](/demand/global-en/brands/cuckoo): Head-to-head: /demand/global-en/compare/cuckoo-vs-zojirushi - [Russell Hobbs](/demand/global-en/brands/russell-hobbs): Head-to-head: /demand/global-en/compare/russell-hobbs-vs-zojirushi - [Tiger](/demand/global-en/brands/tiger-corporation): Head-to-head: /demand/global-en/compare/tiger-corporation-vs-zojirushi ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zojirushi: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zojirushi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zojirushi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.