--- title: "Zoho People: search popularity worldwide" description: "Zoho People is HR software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zoho-people" publisher: "Brandwave" --- # Zoho People: search popularity worldwide Zoho People is HR software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zoho People - **Owned by**: Zoho - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among HR software brands**: 17.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR software brands | 2 | 17.9% | 301K | - [HR software brands](/demand/global-en/categories/hr-software-brands) ## Top HR software brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zoho People was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zoho People is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BambooHR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Gusto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Rippling | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Zoho People | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ADP | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | HiBob | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Personio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Namely | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zenefits | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software brands - Asked ChatGPT "Which HR software brand should I use?": 1. Gusto, 2. BambooHR, 3. Rippling, 4. ADP - Asked ChatGPT "What are the best HR software brands?": 1. Rippling, 2. BambooHR, 3. Gusto, 4. ADP, 5. HiBob - Asked ChatGPT "What's the best HR software brand for a small HR team?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. Zoho People - Searched Google, AI Overview "best hr software": 1. BambooHR, 2. Gusto, 3. Rippling, 4. ADP, 5. HiBob - Searched Google, AI Overview "employee management software": 1. Zoho People, 2. Gusto Not named in any answer: Personio, Namely and Zenefits. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Zoho People changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zoho People worldwide rose from 246K to 301K. - Across the 12 months ending September 2026, Zoho People’s share of searches among HR software brands worldwide increased from 17.1% to 17.9%. - Across the 12 months ending September 2026, Zoho People’s share of searches among HR software brands worldwide peaked at 22.5% in May 2026 and was lowest at 17.1% in October 2025. - Across the 12 months ending September 2026, Zoho People rose from 3rd to 2nd among HR software brands worldwide. ## How did search popularity change for HR software brands worldwide in September 2026? - In September 2026, Namely overtook Gusto to rank 7th among HR software brands worldwide, with 4.4% of the searches. - In September 2026, Rippling gained share of searches among HR software brands worldwide, from 32.4% to 33.6%. - In September 2026, ADP gained share of searches among HR software brands worldwide, from 4.4% to 5.5%. - In September 2026, Zoho People lost share of searches among HR software brands worldwide, from 21.1% to 17.9%. - In September 2026, Gusto lost share of searches among HR software brands worldwide, from 4.3% to 3.4%. - In September 2026, BambooHR lost share of searches among HR software brands worldwide, from 17.3% to 16.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR software brands | 246K | 17.1% | 3 | | Nov 2025 | HR software brands | 246K | 19% | 2 | | Dec 2025 | HR software brands | 301K | 21.4% | 2 | | Jan 2026 | HR software brands | 301K | 19.7% | 2 | | Feb 2026 | HR software brands | 301K | 21.9% | 2 | | Mar 2026 | HR software brands | 301K | 19% | 3 | | Apr 2026 | HR software brands | 301K | 20.4% | 2 | | May 2026 | HR software brands | 301K | 22.5% | 2 | | Jun 2026 | HR software brands | 301K | 19.7% | 2 | | Jul 2026 | HR software brands | 301K | 21.5% | 2 | | Aug 2026 | HR software brands | 301K | 21.1% | 2 | | Sep 2026 | HR software brands | 301K | 17.9% | 2 | ## How are Zoho People’s branded searches counted? Brandwave collects information about searches that people make online using Zoho People’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zoho people” ## Which HR software brands compete with Zoho People? - [Rippling](/demand/global-en/brands/rippling): Head-to-head: /demand/global-en/compare/rippling-vs-zoho-people - [BambooHR](/demand/global-en/brands/bamboohr): Head-to-head: /demand/global-en/compare/bamboohr-vs-zoho-people - [Personio](/demand/global-en/brands/personio): Head-to-head: /demand/global-en/compare/personio-vs-zoho-people - [HiBob](/demand/global-en/brands/hibob): Head-to-head: /demand/global-en/compare/hibob-vs-zoho-people - [ADP](/demand/global-en/brands/adp): Head-to-head: /demand/global-en/compare/adp-vs-zoho-people - [Namely](/demand/global-en/brands/namely) - [Gusto](/demand/global-en/brands/gusto) - [Zenefits](/demand/global-en/brands/zenefits) ## Who owns Zoho People? Zoho People is owned by Zoho. Brandwave also tracks Zoho CRM, ManageEngine ServiceDesk Plus, Zoho Books, Zoho Mail, Zoho Recruit, Zoho Show and Zoho Workplace, owned by the same company, worldwide. - [Zoho](/demand/global-en/companies/zoho): Owns 9 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Zoho People? Zoho People is owned by Zoho. Brandwave also tracks Zoho CRM, ManageEngine ServiceDesk Plus, Zoho Books, Zoho Mail, Zoho Recruit, Zoho Show and Zoho Workplace, owned by the same company, worldwide. ## Cite this page Brandwave. "Zoho People: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zoho-people This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zoho-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.