--- title: "Zinsser: search popularity worldwide" description: "Zinsser makes primers and sealers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zinsser" publisher: "Brandwave" --- # Zinsser: search popularity worldwide Zinsser makes primers and sealers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zinsser - **Owned by**: Rust-Oleum - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among mould removers**: <0.01% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mould removers | 6 | <0.01% | 10 | | Furniture paint brands | 6 | <0.01% | 10 | - [Mould removers](/demand/global-en/categories/mould-removers) - [Furniture paint brands](/demand/global-en/categories/furniture-paint-brands) ## How has branded search demand for Zinsser changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Zinsser worldwide fell from 20 to 10. - Across the 11 months ending August 2026, Zinsser’s estimated Share of Search among mould removers worldwide held steady at <0.01%. - Across the 11 months ending August 2026, Zinsser’s estimated Share of Search among furniture paint brands worldwide held steady at <0.01%. ## How did search popularity change for mould removers worldwide in August 2026? - In August 2026, HG gained estimated Share of Search among mould removers worldwide, from 63.8% to 68.4%. - In August 2026, Dettol lost estimated Share of Search among mould removers worldwide, from 28.5% to 25%. - In August 2026, Cillit Bang lost estimated Share of Search among mould removers worldwide, from 5.7% to 5%. - In August 2026, Ronseal rose from 5th to 4th among mould removers worldwide. - In August 2026, Exit Mould fell from 4th to 5th among mould removers worldwide. - Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026. ## How did search popularity change for furniture paint brands worldwide in August 2026? - In August 2026, Autentico overtook Annie Sloan to rank 3rd among furniture paint brands worldwide, at 9.2%. - In August 2026, Frenchic gained estimated Share of Search among furniture paint brands worldwide, from 2.3% to 3.4%. - In August 2026, Annie Sloan lost estimated Share of Search among furniture paint brands worldwide, from 9.9% to 8.4%. - In August 2026, Farrow & Ball lost estimated Share of Search among furniture paint brands worldwide, from 59.2% to 58.3%. - Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mould removers | 20 | <0.01% | 6 | | Nov 2025 | Mould removers | 20 | <0.01% | 6 | | Dec 2025 | Mould removers | 10 | <0.01% | 6 | | Jan 2026 | Mould removers | 20 | <0.01% | 6 | | Feb 2026 | Mould removers | 20 | <0.01% | 6 | | Mar 2026 | Mould removers | 20 | <0.01% | 6 | | Apr 2026 | Mould removers | 20 | <0.01% | 6 | | May 2026 | Mould removers | 30 | <0.01% | 6 | | Jun 2026 | Mould removers | 40 | <0.01% | 6 | | Jul 2026 | Mould removers | 10 | <0.01% | 6 | | Aug 2026 | Mould removers | 10 | <0.01% | 6 | | Sep 2026 | Mould removers | — | — | — | | Oct 2025 | Furniture paint brands | 20 | <0.01% | 6 | | Nov 2025 | Furniture paint brands | 20 | <0.01% | 6 | | Dec 2025 | Furniture paint brands | 10 | <0.01% | 6 | | Jan 2026 | Furniture paint brands | 20 | <0.01% | 6 | | Feb 2026 | Furniture paint brands | 20 | <0.01% | 6 | | Mar 2026 | Furniture paint brands | 20 | <0.01% | 6 | | Apr 2026 | Furniture paint brands | 20 | <0.01% | 6 | | May 2026 | Furniture paint brands | 30 | <0.01% | 6 | | Jun 2026 | Furniture paint brands | 40 | 0.01% | 6 | | Jul 2026 | Furniture paint brands | 10 | <0.01% | 6 | | Aug 2026 | Furniture paint brands | 10 | <0.01% | 6 | | Sep 2026 | Furniture paint brands | — | — | — | ## How is Zinsser measured? Brandwave collects information about searches that people make online using Zinsser’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zinsser nz” ## Which mould removers compete with Zinsser? - [HG](/demand/global-en/brands/hg): Head-to-head: /demand/global-en/compare/hg-vs-zinsser - [Dettol](/demand/global-en/brands/dettol): Head-to-head: /demand/global-en/compare/dettol-vs-zinsser - [Cillit Bang](/demand/global-en/brands/cillit-bang): Head-to-head: /demand/global-en/compare/cillit-bang-vs-zinsser - [Ronseal](/demand/global-en/brands/ronseal): Head-to-head: /demand/global-en/compare/ronseal-vs-zinsser - [Exit Mould](/demand/global-en/brands/exit-mould): Head-to-head: /demand/global-en/compare/exit-mould-vs-zinsser ## Who owns Zinsser? Zinsser is owned by Rust-Oleum. Brandwave does not track any other brands owned by Rust-Oleum. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Zinsser? Zinsser is owned by Rust-Oleum. Brandwave does not track any other brands owned by Rust-Oleum. ## Cite this page Brandwave. "Zinsser: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zinsser This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zinsser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.