--- title: "Zest AI: search popularity worldwide" description: "AI credit underwriting software for lenders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zest-ai" publisher: "Brandwave" --- # Zest AI: search popularity worldwide AI credit underwriting software for lenders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zest AI - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among credit scoring platforms**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Credit scoring platforms | 6 | 0.04% | 2.4K | - [Credit scoring platforms](/demand/global-en/categories/credit-scoring-platforms) ## Top credit scoring platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Zest AI was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zest AI is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FICO | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Experian | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Equifax | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Zest AI | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | TransUnion | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | VantageScore | 6th | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about credit scoring platforms - Asked ChatGPT "Which credit scoring platform should I use?": 1. Experian, 2. FICO, 3. VantageScore, 4. Equifax, 5. TransUnion - Asked ChatGPT "What are the best credit scoring platforms?": 1. Experian, 2. FICO, 3. Zest AI, 4. Equifax, 5. TransUnion, 6. VantageScore - Asked ChatGPT "What's the best credit scoring platform for credit risk models?": 1. FICO, 2. Zest AI - Searched Google, AI Overview "credit scoring platform": 1. Experian, 2. Equifax, 3. TransUnion, 4. FICO, 5. VantageScore Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Zest AI changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zest AI worldwide fell from 4.4K to 2.4K. - Across the 12 months ending September 2026, Zest AI’s share of searches among credit scoring platforms worldwide held steady, from 0.07% to 0.04%. ## How did search popularity change for credit scoring platforms worldwide in September 2026? - In September 2026, Equifax gained share of searches among credit scoring platforms worldwide, from 23.5% to 27%. - In September 2026, FICO gained share of searches among credit scoring platforms worldwide, from 4.7% to 5.4%. - In September 2026, Experian lost share of searches among credit scoring platforms worldwide, from 52.5% to 49.3%. - In September 2026, TransUnion lost share of searches among credit scoring platforms worldwide, from 19.1% to 18%. - Estimated monthly branded searches for VantageScore worldwide rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026. - Estimated monthly branded searches for Zest AI worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit scoring platforms | 4.4K | 0.07% | 6 | | Nov 2025 | Credit scoring platforms | 3.6K | 0.06% | 6 | | Dec 2025 | Credit scoring platforms | 2.9K | 0.05% | 6 | | Jan 2026 | Credit scoring platforms | 3.6K | 0.06% | 6 | | Feb 2026 | Credit scoring platforms | 3.6K | 0.06% | 6 | | Mar 2026 | Credit scoring platforms | 3.6K | 0.05% | 6 | | Apr 2026 | Credit scoring platforms | 3.6K | 0.06% | 6 | | May 2026 | Credit scoring platforms | 2.9K | 0.05% | 6 | | Jun 2026 | Credit scoring platforms | 2.4K | 0.04% | 6 | | Jul 2026 | Credit scoring platforms | 2.4K | 0.04% | 6 | | Aug 2026 | Credit scoring platforms | 2.9K | 0.05% | 6 | | Sep 2026 | Credit scoring platforms | 2.4K | 0.04% | 6 | ## How are Zest AI’s branded searches counted? Brandwave collects information about searches that people make online using Zest AI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zest ai” ## Which credit scoring platforms compete with Zest AI? - [Experian](/demand/global-en/brands/experian): Head-to-head: /demand/global-en/compare/experian-vs-zest-ai - [Equifax](/demand/global-en/brands/equifax): Head-to-head: /demand/global-en/compare/equifax-vs-zest-ai - [TransUnion](/demand/global-en/brands/transunion): Head-to-head: /demand/global-en/compare/transunion-vs-zest-ai - [FICO](/demand/global-en/brands/fico): Head-to-head: /demand/global-en/compare/fico-vs-zest-ai - [VantageScore](/demand/global-en/brands/vantagescore): Head-to-head: /demand/global-en/compare/vantagescore-vs-zest-ai ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zest AI: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zest-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zest-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.