---
title: "Zephr: search popularity and Share of Search worldwide"
description: "Zephr provides tools to manage paywalls and digital publishing subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zephr"
publisher: "Brandwave"
---

# Zephr: search popularity and Share of Search worldwide

Zephr provides tools to manage paywalls and digital publishing subscriptions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zephr
- **Owned by**: Zuora
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among digital publishing paywall platforms**: 36.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Digital publishing paywall platforms | 2 | 36.9% | 5.2K |

- [Digital publishing paywall platforms](/demand/global-en/categories/digital-publishing-paywall-platforms)

## How has branded search demand for Zephr changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zephr worldwide held steady, from 5.3K to 5.2K.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide decreased from 38.4% to 36.9%.
- Across the 11 months ending August 2026, Zephr’s estimated Share of Search among digital publishing paywall platforms worldwide peaked at 43.6% in November 2025 and was lowest at 31.8% in May 2026.

## How did search popularity change for digital publishing paywall platforms worldwide in August 2026?

- In August 2026, Zephr gained estimated Share of Search among digital publishing paywall platforms worldwide, from 32.7% to 36.9%.
- In August 2026, Pelcro gained estimated Share of Search among digital publishing paywall platforms worldwide, from 5.7% to 6.3%.
- In August 2026, Poool lost estimated Share of Search among digital publishing paywall platforms worldwide, from 52.9% to 47.7%.
- Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
- Estimated monthly branded searches for Piano worldwide fell 25.7% over 11 measured months, from 1.5K to 1.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Digital publishing paywall platforms | 5.3K | 38.4% | 2 |
| Nov 2025 | Digital publishing paywall platforms | 6.3K | 43.6% | 1 |
| Dec 2025 | Digital publishing paywall platforms | 5.2K | 39.1% | 2 |
| Jan 2026 | Digital publishing paywall platforms | 6.2K | 40.2% | 2 |
| Feb 2026 | Digital publishing paywall platforms | 5.3K | 40.4% | 2 |
| Mar 2026 | Digital publishing paywall platforms | 6K | 39% | 2 |
| Apr 2026 | Digital publishing paywall platforms | 5K | 35.8% | 2 |
| May 2026 | Digital publishing paywall platforms | 5K | 31.8% | 2 |
| Jun 2026 | Digital publishing paywall platforms | 7.4K | 41.3% | 2 |
| Jul 2026 | Digital publishing paywall platforms | 5.1K | 32.7% | 2 |
| Aug 2026 | Digital publishing paywall platforms | 5.2K | 36.9% | 2 |
| Sep 2026 | Digital publishing paywall platforms | — | — | — |

## How is Zephr measured?

Brandwave collects information about searches that people make online using Zephr’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zephr”
- “zephr app”
- “zephr paywall”
- “zephr software”

## Which digital publishing paywall platforms compete with Zephr?

- [Poool](/demand/global-en/brands/poool): Head-to-head: /demand/global-en/compare/poool-vs-zephr
- [Piano](/demand/global-en/brands/piano): Head-to-head: /demand/global-en/compare/piano-vs-zephr
- [Pelcro](/demand/global-en/brands/pelcro): Head-to-head: /demand/global-en/compare/pelcro-vs-zephr
- [Leaky Paywall](/demand/global-en/brands/leaky-paywall): Head-to-head: /demand/global-en/compare/leaky-paywall-vs-zephr

## Who owns Zephr?

Zephr is owned by Zuora. Brandwave also tracks Zuora, owned by the same company, worldwide.

- [Zuora](/demand/global-en/companies/zuora): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Zephr?

Zephr is owned by Zuora. Brandwave also tracks Zuora, owned by the same company, worldwide.

## Cite this page

Brandwave. "Zephr: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zephr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zephr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.