---
title: "Zenefits: search popularity and Share of Search worldwide"
description: "Zenefits is hr software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zenefits"
publisher: "Brandwave"
---

# Zenefits: search popularity and Share of Search worldwide

Zenefits is hr software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zenefits
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among HR software brands**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| HR software brands | 6 | <0.01% | 10 |

- [HR software brands](/demand/global-en/categories/hr-software-brands)

## How has branded search demand for Zenefits changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zenefits worldwide fell from 40 to 10.
- Across the 11 months ending August 2026, Zenefits’ estimated Share of Search among HR software brands worldwide held steady at <0.01%.

## How did search popularity change for HR software brands worldwide in August 2026?

- In August 2026, BambooHR gained estimated Share of Search among HR software brands worldwide, from 41.1% to 42.9%.
- In August 2026, Gusto lost estimated Share of Search among HR software brands worldwide, from 14.5% to 13.1%.
- Estimated monthly branded searches for Zenefits worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
- Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
- Estimated monthly branded searches for Personio worldwide fell 18.3% over 11 measured months, from 169K to 138K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HR software brands | 40 | <0.01% | 6 |
| Nov 2025 | HR software brands | 20 | <0.01% | 6 |
| Dec 2025 | HR software brands | 30 | <0.01% | 6 |
| Jan 2026 | HR software brands | 30 | <0.01% | 6 |
| Feb 2026 | HR software brands | 30 | <0.01% | 6 |
| Mar 2026 | HR software brands | 20 | <0.01% | 6 |
| Apr 2026 | HR software brands | 20 | <0.01% | 6 |
| May 2026 | HR software brands | 10 | <0.01% | 6 |
| Jun 2026 | HR software brands | 20 | <0.01% | 6 |
| Jul 2026 | HR software brands | 10 | <0.01% | 6 |
| Aug 2026 | HR software brands | 10 | <0.01% | 6 |
| Sep 2026 | HR software brands | — | — | — |

## How is Zenefits measured?

Brandwave collects information about searches that people make online using Zenefits’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zenefits hr”

## Which HR software brands compete with Zenefits?

- [BambooHR](/demand/global-en/brands/bamboohr): Head-to-head: /demand/global-en/compare/bamboohr-vs-zenefits
- [Personio](/demand/global-en/brands/personio): Head-to-head: /demand/global-en/compare/personio-vs-zenefits
- [HiBob](/demand/global-en/brands/hibob): Head-to-head: /demand/global-en/compare/hibob-vs-zenefits
- [Gusto](/demand/global-en/brands/gusto): Head-to-head: /demand/global-en/compare/gusto-vs-zenefits
- [Namely](/demand/global-en/brands/namely): Head-to-head: /demand/global-en/compare/namely-vs-zenefits

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zenefits: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zenefits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zenefits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.