---
title: "Zelle: search popularity and Share of Search worldwide"
description: "Zelle is money transfer app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zelle"
publisher: "Brandwave"
---

# Zelle: search popularity and Share of Search worldwide

Zelle is money transfer app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zelle
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among money transfer apps**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Money transfer apps | 6 | 2.8% | 823K |

- [Money transfer apps](/demand/global-en/categories/money-transfer-apps)

## How has branded search demand for Zelle changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zelle worldwide fell from 1M to 823K.
- Across the 11 months ending August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide.

## How did search popularity change for money transfer apps worldwide in August 2026?

- In August 2026, Cash App gained estimated Share of Search among money transfer apps worldwide, from 5.1% to 6.2%.
- In August 2026, PayPal lost estimated Share of Search among money transfer apps worldwide, from 70.5% to 69.5%.
- In August 2026, Wise rose from 6th to 5th among money transfer apps worldwide.
- In August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide.
- Estimated monthly branded searches for Venmo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Money transfer apps | 1M | 2.9% | 5 |
| Nov 2025 | Money transfer apps | 1M | 3% | 5 |
| Dec 2025 | Money transfer apps | 1M | 3% | 5 |
| Jan 2026 | Money transfer apps | 1M | 2.9% | 5 |
| Feb 2026 | Money transfer apps | 1M | 3.4% | 5 |
| Mar 2026 | Money transfer apps | 1M | 3.4% | 5 |
| Apr 2026 | Money transfer apps | 1M | 3.4% | 5 |
| May 2026 | Money transfer apps | 1M | 3.4% | 5 |
| Jun 2026 | Money transfer apps | 1M | 3.4% | 5 |
| Jul 2026 | Money transfer apps | 823K | 2.8% | 5 |
| Aug 2026 | Money transfer apps | 823K | 2.8% | 6 |
| Sep 2026 | Money transfer apps | — | — | — |

## How is Zelle measured?

Brandwave collects information about searches that people make online using Zelle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zelle”

## Which money transfer apps compete with Zelle?

- [PayPal](/demand/global-en/brands/paypal): Head-to-head: /demand/global-en/compare/paypal-vs-zelle
- [Revolut](/demand/global-en/brands/revolut): Head-to-head: /demand/global-en/compare/revolut-vs-zelle
- [Cash App](/demand/global-en/brands/cash-app): Head-to-head: /demand/global-en/compare/cash-app-vs-zelle
- [Venmo](/demand/global-en/brands/venmo): Head-to-head: /demand/global-en/compare/venmo-vs-zelle
- [Wise](/demand/global-en/brands/wise): Head-to-head: /demand/global-en/compare/wise-vs-zelle

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zelle: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zelle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zelle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.