--- title: "Zefr: search popularity worldwide" description: "Brand safety and suitability measurement for social video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zefr" publisher: "Brandwave" --- # Zefr: search popularity worldwide Brand safety and suitability measurement for social video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zefr - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among brand safety platforms**: 9.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brand safety platforms | 5 | 9.4% | 2.4K | - [Brand safety platforms](/demand/global-en/categories/brand-safety-platforms) ## Top brand safety platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zefr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zefr is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Integral Ad Science | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DoubleVerify | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zefr | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HUMAN Security | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Channel Factory | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Pixalate | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand safety platforms - Asked ChatGPT "Which brand safety platform should I use?": 1. Integral Ad Science, 2. DoubleVerify, 3. Zefr, 4. HUMAN Security - Asked ChatGPT "What are the best brand safety platforms?": 1. Integral Ad Science, 2. DoubleVerify, 3. Zefr, 4. HUMAN Security, 5. Channel Factory - Asked ChatGPT "What's the best brand safety platform for ad placement checks?": 1. DoubleVerify, 2. Integral Ad Science, 3. Zefr, 4. Pixalate - Searched Google, AI Overview "brand safety platforms": 1. Integral Ad Science, 2. Zefr, 3. Channel Factory - Searched Google, AI Overview "brand safety tool": 1. DoubleVerify, 2. Integral Ad Science Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Zefr changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zefr worldwide fell from 2.9K to 2.4K. - Across the 12 months ending September 2026, Zefr’s share of searches among brand safety platforms worldwide increased from 7.9% to 9.4%. - Across the 12 months ending September 2026, Zefr’s share of searches among brand safety platforms worldwide peaked at 9.7% in December 2025 and was lowest at 5.9% in August 2026. ## How did search popularity change for brand safety platforms worldwide in September 2026? - In September 2026, Channel Factory overtook Integral Ad Science to rank 3rd among brand safety platforms worldwide, with 14.1% of the searches. - In September 2026, HUMAN Security gained share of searches among brand safety platforms worldwide, from 20.5% to 25.8%. - In September 2026, Zefr gained share of searches among brand safety platforms worldwide, from 5.9% to 9.4%. - In September 2026, DoubleVerify lost share of searches among brand safety platforms worldwide, from 45.9% to 31.6%. - Estimated monthly branded searches for Pixalate worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. - Estimated monthly branded searches for Integral Ad Science worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brand safety platforms | 2.9K | 7.9% | 5 | | Nov 2025 | Brand safety platforms | 2.4K | 7.5% | 5 | | Dec 2025 | Brand safety platforms | 2.4K | 9.7% | 5 | | Jan 2026 | Brand safety platforms | 2.9K | 9.3% | 5 | | Feb 2026 | Brand safety platforms | 2.4K | 7.8% | 5 | | Mar 2026 | Brand safety platforms | 2.9K | 9.3% | 5 | | Apr 2026 | Brand safety platforms | 2.4K | 7.8% | 5 | | May 2026 | Brand safety platforms | 2.4K | 8.4% | 5 | | Jun 2026 | Brand safety platforms | 2.4K | 8.8% | 5 | | Jul 2026 | Brand safety platforms | 2.4K | 8.8% | 5 | | Aug 2026 | Brand safety platforms | 1.9K | 5.9% | 5 | | Sep 2026 | Brand safety platforms | 2.4K | 9.4% | 5 | ## How are Zefr’s branded searches counted? Brandwave collects information about searches that people make online using Zefr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zefr” ## Which brand safety platforms compete with Zefr? - [DoubleVerify](/demand/global-en/brands/doubleverify): Head-to-head: /demand/global-en/compare/doubleverify-vs-zefr - [HUMAN Security](/demand/global-en/brands/human-security): Head-to-head: /demand/global-en/compare/human-security-vs-zefr - [Channel Factory](/demand/global-en/brands/channel-factory): Head-to-head: /demand/global-en/compare/channel-factory-vs-zefr - [Integral Ad Science](/demand/global-en/brands/ias): Head-to-head: /demand/global-en/compare/ias-vs-zefr - [Pixalate](/demand/global-en/brands/pixalate): Head-to-head: /demand/global-en/compare/pixalate-vs-zefr ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zefr: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zefr This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zefr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.