--- title: "Zeffy: search popularity worldwide" description: "Zeffy is a free fundraising platform for nonprofits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zeffy" publisher: "Brandwave" --- # Zeffy: search popularity worldwide Zeffy is a free fundraising platform for nonprofits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zeffy - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among fundraising platforms**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fundraising platforms | 2 | 7.7% | 135K | | Nonprofit fundraising platforms | 1 | 57.3% | 135K | - [Fundraising platforms](/demand/global-en/categories/fundraising-platforms) - [Nonprofit fundraising platforms](/demand/global-en/categories/nonprofit-fundraising-platforms) ## Top fundraising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zeffy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zeffy is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GoFundMe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Givebutter | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Zeffy | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Donorbox | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Fundraise Up | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | JustGiving | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fundraising platforms - Asked ChatGPT "Which fundraising platform should I use?": 1. GoFundMe, 2. Givebutter, 3. Donorbox - Asked ChatGPT "What are the best fundraising platforms?": 1. Givebutter, 2. Zeffy, 3. GoFundMe, 4. Donorbox - Asked ChatGPT "What's the best fundraising platform for raising donations?": 1. GoFundMe, 2. Zeffy, 3. Givebutter, 4. Donorbox - Searched Google, AI Overview "fundraising platforms": 1. GoFundMe, 2. Fundraise Up, 3. Zeffy - Searched Google, AI Overview "crowdfunding platform": 1. GoFundMe Not named in any answer: JustGiving. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Zeffy changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Zeffy worldwide rose from 90.5K to 135K. - Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide increased from 5.2% to 7.7%. - Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide peaked at 7.7% in September 2026 and was lowest at 3.7% in December 2025. - Across the 12 months ending September 2026, Zeffy’s share of searches among nonprofit fundraising platforms worldwide increased from 45.2% to 57.3%. - Across the 12 months ending September 2026, Zeffy’s share of searches among nonprofit fundraising platforms worldwide peaked at 57.3% in September 2026 and was lowest at 40.7% in January 2026. ## How did search popularity change for fundraising platforms worldwide in September 2026? - In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%. - In September 2026, Givebutter gained share of searches among fundraising platforms worldwide, from 2.4% to 3.4%. - In September 2026, JustGiving gained share of searches among fundraising platforms worldwide, from 1.6% to 2.3%. - In September 2026, GoFundMe lost share of searches among fundraising platforms worldwide, from 89.4% to 85.2%. - Estimated monthly branded searches for Donorbox worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. ## How did search popularity change for nonprofit fundraising platforms worldwide in September 2026? - In September 2026, Zeffy gained share of searches among nonprofit fundraising platforms worldwide, from 56.2% to 57.3%. - In September 2026, Donorbox lost share of searches among nonprofit fundraising platforms worldwide, from 7.6% to 6.3%. - In September 2026, Funraise rose from 6th to 5th among nonprofit fundraising platforms worldwide. - In September 2026, GoFundMe Pro fell from 5th to 6th among nonprofit fundraising platforms worldwide. - Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026. - Estimated monthly branded searches for Classy worldwide fell 55.9% over 12 measured months, from 590 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fundraising platforms | 90.5K | 5.2% | 2 | | Nov 2025 | Fundraising platforms | 90.5K | 5.3% | 2 | | Dec 2025 | Fundraising platforms | 74K | 3.7% | 2 | | Jan 2026 | Fundraising platforms | 90.5K | 3.7% | 2 | | Feb 2026 | Fundraising platforms | 90.5K | 4.4% | 2 | | Mar 2026 | Fundraising platforms | 110K | 5.3% | 2 | | Apr 2026 | Fundraising platforms | 110K | 5.3% | 2 | | May 2026 | Fundraising platforms | 110K | 5.3% | 2 | | Jun 2026 | Fundraising platforms | 90.5K | 4.4% | 2 | | Jul 2026 | Fundraising platforms | 90.5K | 4.5% | 2 | | Aug 2026 | Fundraising platforms | 110K | 5.4% | 2 | | Sep 2026 | Fundraising platforms | 135K | 7.7% | 2 | | Oct 2025 | Nonprofit fundraising platforms | 90.5K | 45.2% | 1 | | Nov 2025 | Nonprofit fundraising platforms | 90.5K | 49.7% | 1 | | Dec 2025 | Nonprofit fundraising platforms | 74K | 45.3% | 1 | | Jan 2026 | Nonprofit fundraising platforms | 90.5K | 40.7% | 1 | | Feb 2026 | Nonprofit fundraising platforms | 90.5K | 49.9% | 1 | | Mar 2026 | Nonprofit fundraising platforms | 110K | 50.9% | 1 | | Apr 2026 | Nonprofit fundraising platforms | 110K | 51.1% | 1 | | May 2026 | Nonprofit fundraising platforms | 110K | 55.7% | 1 | | Jun 2026 | Nonprofit fundraising platforms | 90.5K | 50.9% | 1 | | Jul 2026 | Nonprofit fundraising platforms | 90.5K | 53.7% | 1 | | Aug 2026 | Nonprofit fundraising platforms | 110K | 56.2% | 1 | | Sep 2026 | Nonprofit fundraising platforms | 135K | 57.3% | 1 | ## How are Zeffy’s branded searches counted? Brandwave collects information about searches that people make online using Zeffy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zeffy” ## Which fundraising platforms compete with Zeffy? - [GoFundMe](/demand/global-en/brands/gofundme): Head-to-head: /demand/global-en/compare/gofundme-vs-zeffy - [Givebutter](/demand/global-en/brands/givebutter): Head-to-head: /demand/global-en/compare/givebutter-vs-zeffy - [JustGiving](/demand/global-en/brands/justgiving): Head-to-head: /demand/global-en/compare/justgiving-vs-zeffy - [Donorbox](/demand/global-en/brands/donorbox): Head-to-head: /demand/global-en/compare/donorbox-vs-zeffy - [Fundraise Up](/demand/global-en/brands/fundraise-up): Head-to-head: /demand/global-en/compare/fundraise-up-vs-zeffy ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zeffy: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zeffy This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zeffy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.