--- title: "Zebra: search popularity and Share of Search worldwide" description: "Zebra makes label printers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zebra" publisher: "Brandwave" --- # Zebra: search popularity and Share of Search worldwide Zebra makes label printers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Zebra - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among pens**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pens | 5 | 0.15% | 590 | | Label printing | 5 | 0.2% | 590 | - [Pens](/demand/global-en/categories/pens) - [Label printing](/demand/global-en/categories/label-printing) ## How has branded search demand for Zebra changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Zebra worldwide rose from 320 to 590. - Across the 11 months ending August 2026, Zebra’s estimated Share of Search among pens worldwide held steady, from 0.1% to 0.15%. - Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printing worldwide held steady, from 0.11% to 0.2%. ## How did search popularity change for pens worldwide in August 2026? - uni-ball’s estimated Share of Search among pens worldwide has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026. - Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026. - Estimated monthly branded searches for PARKER worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026. - Estimated monthly branded searches for Pilot worldwide rose 22.7% over 11 measured months, from 220K to 270K in August 2026. - Estimated monthly branded searches for Lamy worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026. ## How did search popularity change for label printing worldwide in August 2026? - Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026. - Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026. - Estimated monthly branded searches for Brady worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. - Estimated monthly branded searches for DYMO worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pens | 320 | 0.1% | 5 | | Nov 2025 | Pens | 320 | 0.09% | 5 | | Dec 2025 | Pens | 320 | 0.09% | 5 | | Jan 2026 | Pens | 390 | 0.12% | 5 | | Feb 2026 | Pens | 320 | 0.09% | 5 | | Mar 2026 | Pens | 320 | 0.09% | 6 | | Apr 2026 | Pens | 260 | 0.08% | 6 | | May 2026 | Pens | 320 | 0.1% | 5 | | Jun 2026 | Pens | 260 | 0.08% | 5 | | Jul 2026 | Pens | 320 | 0.08% | 5 | | Aug 2026 | Pens | 590 | 0.15% | 5 | | Sep 2026 | Pens | — | — | — | | Oct 2025 | Label printing | 320 | 0.11% | 5 | | Nov 2025 | Label printing | 320 | 0.11% | 5 | | Dec 2025 | Label printing | 320 | 0.12% | 5 | | Jan 2026 | Label printing | 390 | 0.12% | 5 | | Feb 2026 | Label printing | 320 | 0.12% | 5 | | Mar 2026 | Label printing | 320 | 0.12% | 5 | | Apr 2026 | Label printing | 260 | 0.1% | 5 | | May 2026 | Label printing | 320 | 0.12% | 5 | | Jun 2026 | Label printing | 260 | 0.1% | 5 | | Jul 2026 | Label printing | 320 | 0.11% | 5 | | Aug 2026 | Label printing | 590 | 0.2% | 5 | | Sep 2026 | Label printing | — | — | — | ## How is Zebra measured? Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “zebra highlighter” ## Which pens compete with Zebra? - [Pilot](/demand/global-en/brands/pilot-pens): Head-to-head: /demand/global-en/compare/pilot-pens-vs-zebra - [Lamy](/demand/global-en/brands/lamy): Head-to-head: /demand/global-en/compare/lamy-vs-zebra - [Cross](/demand/global-en/brands/cross): Head-to-head: /demand/global-en/compare/cross-vs-zebra - [uni-ball](/demand/global-en/brands/uni-ball): Head-to-head: /demand/global-en/compare/uni-ball-vs-zebra - [PARKER](/demand/global-en/brands/parker): Head-to-head: /demand/global-en/compare/parker-vs-zebra ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Zebra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zebra This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.