---
title: "Zebra: search popularity worldwide"
description: "Zebra is a Japanese maker of pens, highlighters and markers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zebra-pen"
publisher: "Brandwave"
---

# Zebra: search popularity worldwide

Zebra is a Japanese maker of pens, highlighters and markers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zebra
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among pen and stationery brands**: 3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pen and stationery brands | 9 | 3% | 54.2K |
| Pen brands | 8 | 1.8% | 27.1K |
| Ballpoint pen brands | 8 | 1.8% | 27.1K |
| Highlighter brands | 3 | 8.2% | 29.9K |

- [Pen and stationery brands](/demand/global-en/categories/pen-and-stationery-brands)
- [Pen brands](/demand/global-en/categories/pen-brands)
- [Ballpoint pen brands](/demand/global-en/categories/ballpoint-pen-brands)
- [Highlighter brands](/demand/global-en/categories/highlighter-brands)

## Top pen and stationery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zebra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zebra is the third most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| uni-ball | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Zebra | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pentel | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Parker | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Moleskine | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Rhodia | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Muji | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lamy | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Leuchtturm1917 | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| BIC | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pen and stationery brands

- Asked ChatGPT "Which pen or stationery brand should I buy?": 1. Pilot, 2. uni-ball, 3. Parker, 4. Zebra, 5. Moleskine
- Asked ChatGPT "What are the best pen and stationery brands?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. Lamy, 6. Parker, 7. Leuchtturm1917, 8. Rhodia, 9. Muji
- Asked ChatGPT "What's the best pen or stationery brand for everyday writing?": 1. uni-ball, 2. Pentel, 3. Pilot, 4. Zebra, 5. Muji, 6. Leuchtturm1917, 7. Rhodia
- Searched Google, AI Overview "pen brands": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. BIC, 6. Parker, 7. Lamy
- Searched Google, AI Overview "stationery brands": 1. Moleskine, 2. Rhodia, 3. Muji, 4. Pilot, 5. Pentel

Not named in any answer: Sharpie and Staedtler.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Zebra changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Zebra worldwide rose from 79.2K to 84.1K.
- Across the 12 months ending September 2026, Zebra’s share of searches among pen and stationery brands worldwide held steady, from 3.3% to 3%.
- Across the 12 months ending September 2026, Zebra’s share of searches among pen brands worldwide held steady, from 2% to 1.8%.
- Across the 12 months ending September 2026, Zebra’s share of searches among ballpoint pen brands worldwide held steady, from 2% to 1.8%.
- Across the 12 months ending September 2026, Zebra’s share of searches among highlighter brands worldwide increased from 7% to 8.2%.
- Across the 12 months ending September 2026, Zebra’s share of searches among highlighter brands worldwide peaked at 10.9% in August 2026 and was lowest at 6.8% in April 2026.

## How did search popularity change for pen and stationery brands worldwide in September 2026?

- In September 2026, Parker gained share of searches among pen and stationery brands worldwide, from 13.7% to 16.8%.
- In September 2026, Muji lost share of searches among pen and stationery brands worldwide, from 6.2% to 5.1%.
- In September 2026, Leuchtturm1917 lost share of searches among pen and stationery brands worldwide, from 6.1% to 5.1%.
- In September 2026, Lamy lost share of searches among pen and stationery brands worldwide, from 3.4% to 2.8%.
- In September 2026, Zebra rose from 10th to 9th among pen and stationery brands worldwide.
- Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.

## How did search popularity change for pen brands worldwide in September 2026?

- In September 2026, Parker gained share of searches among pen brands worldwide, from 15.6% to 19.6%.
- In September 2026, BIC gained share of searches among pen brands worldwide, from 31.8% to 32.7%.
- In September 2026, Faber-Castell lost share of searches among pen brands worldwide, from 28.5% to 24%.
- In September 2026, Lamy lost share of searches among pen brands worldwide, from 3.8% to 3.2%.
- In September 2026, Cross rose from 6th to 5th among pen brands worldwide.
- Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.

## How did search popularity change for ballpoint pen brands worldwide in September 2026?

- In September 2026, BIC overtook Faber-Castell to become the leader among ballpoint pen brands worldwide, with 30% of the searches.
- In September 2026, Parker gained share of searches among ballpoint pen brands worldwide, from 16.1% to 20.4%.
- In September 2026, Faber-Castell lost share of searches among ballpoint pen brands worldwide, from 29.5% to 25%.
- In September 2026, Lamy lost share of searches among ballpoint pen brands worldwide, from 4% to 3.4%.
- Fisher Space Pen’s share of searches among ballpoint pen brands worldwide has lost ground for 3 months in a row, from 3% to 1.8% in September 2026.
- In September 2026, Cross rose from 6th to 5th among ballpoint pen brands worldwide.

## How did search popularity change for highlighter brands worldwide in September 2026?

- In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 45.2% of the searches.
- In September 2026, Stabilo lost share of searches among highlighter brands worldwide, from 48.1% to 45.2%.
- In September 2026, Zebra lost share of searches among highlighter brands worldwide, from 10.9% to 8.2%.
- Estimated monthly branded searches for BIC worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
- Estimated monthly branded searches for Mr. Pen worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pen and stationery brands | 54.2K | 3.3% | 9 |
| Nov 2025 | Pen and stationery brands | 54.2K | 3.2% | 9 |
| Dec 2025 | Pen and stationery brands | 54.2K | 2.8% | 10 |
| Jan 2026 | Pen and stationery brands | 54.2K | 3% | 10 |
| Feb 2026 | Pen and stationery brands | 44.4K | 3% | 11 |
| Mar 2026 | Pen and stationery brands | 54.2K | 3.3% | 10 |
| Apr 2026 | Pen and stationery brands | 44.4K | 3% | 10 |
| May 2026 | Pen and stationery brands | 44.4K | 3.1% | 10 |
| Jun 2026 | Pen and stationery brands | 36.2K | 2.6% | 11 |
| Jul 2026 | Pen and stationery brands | 44.4K | 2.9% | 11 |
| Aug 2026 | Pen and stationery brands | 54.2K | 3% | 10 |
| Sep 2026 | Pen and stationery brands | 54.2K | 3% | 9 |
| Oct 2025 | Pen brands | 27.1K | 2% | 8 |
| Nov 2025 | Pen brands | 27.1K | 1.9% | 8 |
| Dec 2025 | Pen brands | 27.1K | 1.8% | 8 |
| Jan 2026 | Pen brands | 27.1K | 1.8% | 8 |
| Feb 2026 | Pen brands | 22.2K | 1.7% | 8 |
| Mar 2026 | Pen brands | 27.1K | 2% | 8 |
| Apr 2026 | Pen brands | 22.2K | 1.7% | 8 |
| May 2026 | Pen brands | 22.2K | 1.8% | 8 |
| Jun 2026 | Pen brands | 18.1K | 1.6% | 8 |
| Jul 2026 | Pen brands | 22.2K | 1.7% | 8 |
| Aug 2026 | Pen brands | 27.1K | 1.7% | 8 |
| Sep 2026 | Pen brands | 27.1K | 1.8% | 8 |
| Oct 2025 | Ballpoint pen brands | 27.1K | 2% | 8 |
| Nov 2025 | Ballpoint pen brands | 27.1K | 2% | 8 |
| Dec 2025 | Ballpoint pen brands | 27.1K | 1.9% | 8 |
| Jan 2026 | Ballpoint pen brands | 27.1K | 1.9% | 8 |
| Feb 2026 | Ballpoint pen brands | 22.2K | 1.8% | 8 |
| Mar 2026 | Ballpoint pen brands | 27.1K | 2.1% | 9 |
| Apr 2026 | Ballpoint pen brands | 22.2K | 1.8% | 9 |
| May 2026 | Ballpoint pen brands | 22.2K | 1.9% | 9 |
| Jun 2026 | Ballpoint pen brands | 18.1K | 1.6% | 9 |
| Jul 2026 | Ballpoint pen brands | 22.2K | 1.7% | 9 |
| Aug 2026 | Ballpoint pen brands | 27.1K | 1.8% | 8 |
| Sep 2026 | Ballpoint pen brands | 27.1K | 1.8% | 8 |
| Oct 2025 | Highlighter brands | 25K | 7% | 3 |
| Nov 2025 | Highlighter brands | 33.2K | 9% | 3 |
| Dec 2025 | Highlighter brands | 33.2K | 9% | 3 |
| Jan 2026 | Highlighter brands | 40.7K | 9.9% | 3 |
| Feb 2026 | Highlighter brands | 27.2K | 8.2% | 3 |
| Mar 2026 | Highlighter brands | 27.2K | 6.9% | 3 |
| Apr 2026 | Highlighter brands | 22.3K | 6.8% | 3 |
| May 2026 | Highlighter brands | 27.2K | 8.2% | 3 |
| Jun 2026 | Highlighter brands | 27.2K | 9.9% | 3 |
| Jul 2026 | Highlighter brands | 33.2K | 10.8% | 3 |
| Aug 2026 | Highlighter brands | 45.8K | 10.9% | 3 |
| Sep 2026 | Highlighter brands | 29.9K | 8.2% | 3 |

## How are Zebra’s branded searches counted?

Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mildliner”
- “zebra highlighter”
- “zebra mildliner”
- “zebra pen”
- “zebra pens”

## Which pen and stationery brands compete with Zebra?

- [BIC](/demand/global-en/brands/bic)
- [Parker](/demand/global-en/brands/parker-pens)
- [Moleskine](/demand/global-en/brands/moleskine)
- [Pilot](/demand/global-en/brands/pilot)
- [Sharpie](/demand/global-en/brands/sharpie)
- [Muji](/demand/global-en/brands/muji): Head-to-head: /demand/global-en/compare/muji-vs-zebra-pen
- [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917): Head-to-head: /demand/global-en/compare/leuchtturm1917-vs-zebra-pen
- [Staedtler](/demand/global-en/brands/staedtler): Head-to-head: /demand/global-en/compare/staedtler-vs-zebra-pen
- [Lamy](/demand/global-en/brands/lamy): Head-to-head: /demand/global-en/compare/lamy-vs-zebra-pen
- [Pentel](/demand/global-en/brands/pentel): Head-to-head: /demand/global-en/compare/pentel-vs-zebra-pen
- [Rhodia](/demand/global-en/brands/rhodia)
- [uni-ball](/demand/global-en/brands/uni-ball)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zebra: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/zebra-pen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zebra-pen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.