---
title: "Zara: search popularity and Share of Search worldwide"
description: "Zara is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zara"
publisher: "Brandwave"
---

# Zara: search popularity and Share of Search worldwide

Zara is a fashion retailer selling women's clothing in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zara
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among dresses**: 62.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dresses | 1 | 62.9% | 37.2M |

- [Dresses](/demand/global-en/categories/dresses)

## How has branded search demand for Zara changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zara worldwide held steady at 37.2M.
- Across the 11 months ending August 2026, Zara’s estimated Share of Search among dresses worldwide increased from 58.2% to 62.9%.
- Across the 11 months ending August 2026, Zara’s estimated Share of Search among dresses worldwide peaked at 63% in December 2025 and was lowest at 58% in May 2026.

## How did search popularity change for dresses worldwide in August 2026?

- Zara’s estimated Share of Search among dresses worldwide has gained ground for 3 months in a row, from 58% to 62.9% in August 2026.
- Estimated monthly branded searches for Reformation worldwide rose 82.3% over 11 measured months, from 90.5K to 165K in August 2026.
- Estimated monthly branded searches for Lulus worldwide rose 48.9% over 11 measured months, from 135K to 201K in August 2026.
- Estimated monthly branded searches for Mango worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
- Estimated monthly branded searches for H&M worldwide fell 18.6% over 11 measured months, from 20.4M to 16.6M in August 2026.
- Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dresses | 37.2M | 58.2% | 1 |
| Nov 2025 | Dresses | 45.5M | 61.8% | 1 |
| Dec 2025 | Dresses | 45.5M | 63% | 1 |
| Jan 2026 | Dresses | 37.2M | 61.8% | 1 |
| Feb 2026 | Dresses | 30.4M | 61.7% | 1 |
| Mar 2026 | Dresses | 37.2M | 61.7% | 1 |
| Apr 2026 | Dresses | 37.2M | 61.7% | 1 |
| May 2026 | Dresses | 37.2M | 58% | 1 |
| Jun 2026 | Dresses | 37.2M | 59.1% | 1 |
| Jul 2026 | Dresses | 37.2M | 62.9% | 1 |
| Aug 2026 | Dresses | 37.2M | 62.9% | 1 |
| Sep 2026 | Dresses | — | — | — |

## How is Zara measured?

Brandwave collects information about searches that people make online using Zara’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zara”

## Which dresses compete with Zara?

- [H&M](/demand/global-en/brands/h-and-m): Head-to-head: /demand/global-en/compare/h-and-m-vs-zara
- [ASOS](/demand/global-en/brands/asos): Head-to-head: /demand/global-en/compare/asos-vs-zara
- [Lulus](/demand/global-en/brands/lulus): Head-to-head: /demand/global-en/compare/lulus-vs-zara
- [Reformation](/demand/global-en/brands/reformation): Head-to-head: /demand/global-en/compare/reformation-vs-zara
- [Mango](/demand/global-en/brands/mango): Head-to-head: /demand/global-en/compare/mango-vs-zara

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zara: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zara

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.