---
title: "Zapier: search popularity and Share of Search worldwide"
description: "Zapier provides tools to connect applications and automate business workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zapier"
publisher: "Brandwave"
---

# Zapier: search popularity and Share of Search worldwide

Zapier provides tools to connect applications and automate business workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zapier
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among workflow automation platforms**: 29.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Workflow automation platforms | 2 | 29.2% | 568K |

- [Workflow automation platforms](/demand/global-en/categories/workflow-automation-platforms)

## How has branded search demand for Zapier changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zapier worldwide fell from 841K to 568K.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation platforms worldwide increased from 22.6% to 29.2%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation platforms worldwide peaked at 29.2% in August 2026 and was lowest at 22.4% in December 2025.

## How did search popularity change for workflow automation platforms worldwide in August 2026?

- In August 2026, Zapier gained estimated Share of Search among workflow automation platforms worldwide, from 25.7% to 29.2%.
- In August 2026, Activepieces gained estimated Share of Search among workflow automation platforms worldwide, from 0.82% to 1.4%.
- In August 2026, n8n lost estimated Share of Search among workflow automation platforms worldwide, from 70.7% to 66.2%.
- Estimated monthly branded searches for Integrately worldwide fell 45.8% over 11 measured months, from 5.5K to 3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Workflow automation platforms | 841K | 22.6% | 2 |
| Nov 2025 | Workflow automation platforms | 689K | 22.5% | 2 |
| Dec 2025 | Workflow automation platforms | 564K | 22.4% | 2 |
| Jan 2026 | Workflow automation platforms | 691K | 22.4% | 2 |
| Feb 2026 | Workflow automation platforms | 694K | 26% | 2 |
| Mar 2026 | Workflow automation platforms | 845K | 26.1% | 2 |
| Apr 2026 | Workflow automation platforms | 694K | 26% | 2 |
| May 2026 | Workflow automation platforms | 696K | 26% | 2 |
| Jun 2026 | Workflow automation platforms | 572K | 25.7% | 2 |
| Jul 2026 | Workflow automation platforms | 569K | 25.7% | 2 |
| Aug 2026 | Workflow automation platforms | 568K | 29.2% | 2 |
| Sep 2026 | Workflow automation platforms | — | — | — |

## How is Zapier measured?

Brandwave collects information about searches that people make online using Zapier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “automation zapier”
- “zapier”
- “zapier agents”
- “zapier app”
- “zapier com”
- “zapier interfaces”
- “zapier online”
- “zapier software”
- “zapier tables”
- “zapier workflow automation”

## Which workflow automation platforms compete with Zapier?

- [n8n](/demand/global-en/brands/n8n): Head-to-head: /demand/global-en/compare/n8n-vs-zapier
- [Make](/demand/global-en/brands/make): Head-to-head: /demand/global-en/compare/make-vs-zapier
- [Activepieces](/demand/global-en/brands/activepieces): Head-to-head: /demand/global-en/compare/activepieces-vs-zapier
- [Integrately](/demand/global-en/brands/integrately): Head-to-head: /demand/global-en/compare/integrately-vs-zapier

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zapier: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zapier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zapier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.