---
title: "Zalando: search popularity and Share of Search worldwide"
description: "Zalando is a fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/zalando"
publisher: "Brandwave"
---

# Zalando: search popularity and Share of Search worldwide

Zalando is a fashion retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Zalando
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among fashion marketplaces**: 74.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fashion marketplaces | 1 | 74.3% | 20.4M |

- [Fashion marketplaces](/demand/global-en/categories/fashion-marketplaces)

## How has branded search demand for Zalando changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Zalando worldwide held steady at 20.4M.
- Across the 11 months ending August 2026, Zalando’s estimated Share of Search among fashion marketplaces worldwide increased from 71.2% to 74.3%.
- Across the 11 months ending August 2026, Zalando’s estimated Share of Search among fashion marketplaces worldwide peaked at 75.1% in November 2025 and was lowest at 69.9% in February 2026.

## How did search popularity change for fashion marketplaces worldwide in August 2026?

- Zalando’s estimated Share of Search among fashion marketplaces worldwide has gained ground for 3 months in a row, from 71.2% to 74.3% in August 2026.
- Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.
- Estimated monthly branded searches for Net-a-Porter worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fashion marketplaces | 20.4M | 71.2% | 1 |
| Nov 2025 | Fashion marketplaces | 30.4M | 75.1% | 1 |
| Dec 2025 | Fashion marketplaces | 24.9M | 74.3% | 1 |
| Jan 2026 | Fashion marketplaces | 20.4M | 70.1% | 1 |
| Feb 2026 | Fashion marketplaces | 16.6M | 69.9% | 1 |
| Mar 2026 | Fashion marketplaces | 20.4M | 70.2% | 1 |
| Apr 2026 | Fashion marketplaces | 20.4M | 71.2% | 1 |
| May 2026 | Fashion marketplaces | 20.4M | 71.2% | 1 |
| Jun 2026 | Fashion marketplaces | 20.4M | 73.8% | 1 |
| Jul 2026 | Fashion marketplaces | 20.4M | 74% | 1 |
| Aug 2026 | Fashion marketplaces | 20.4M | 74.3% | 1 |
| Sep 2026 | Fashion marketplaces | — | — | — |

## How is Zalando measured?

Brandwave collects information about searches that people make online using Zalando’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “zalando”

## Which fashion marketplaces compete with Zalando?

- [ASOS](/demand/global-en/brands/asos): Head-to-head: /demand/global-en/compare/asos-vs-zalando
- [Farfetch](/demand/global-en/brands/farfetch): Head-to-head: /demand/global-en/compare/farfetch-vs-zalando
- [Net-a-Porter](/demand/global-en/brands/net-a-porter): Head-to-head: /demand/global-en/compare/net-a-porter-vs-zalando
- [Shopbop](/demand/global-en/brands/shopbop): Head-to-head: /demand/global-en/compare/shopbop-vs-zalando

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Zalando: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/zalando

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zalando. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.