--- title: "How popular is ZAGG? Searches and AI answers worldwide" description: "ZAGG makes screen protectors and phone accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/zagg" publisher: "Brandwave" --- # How popular is ZAGG? Searches and AI answers worldwide ZAGG makes screen protectors and phone accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ZAGG - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among screen protector brands**: 39.5% ## Where does ZAGG compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Screen protector brands | 1 | 39.5% | 39.7K | - [Screen protector brands](/demand/global-en/categories/screen-protector-brands) ## Top screen protector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ZAGG appeared in all five answers. ZAGG is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spigen | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ZAGG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Belkin | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | amFilm | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | ESR | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OtterBox | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | PanzerGlass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TORRAS | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Ailun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Supershieldz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about screen protector brands - Asked ChatGPT "Which screen protector brand should I buy?": 1. Spigen, 2. ZAGG, 3. amFilm - Asked ChatGPT "What are the best screen protector brands?": 1. Spigen, 2. amFilm, 3. ZAGG, 4. ESR, 5. Belkin - Asked ChatGPT "What's the best screen protector for a phone that gets dropped a lot?": 1. Spigen, 2. Belkin, 3. ZAGG, 4. OtterBox - Searched Google, AI Overview "screen protector": 1. ZAGG, 2. Belkin - Searched Google, AI Overview "best screen protector": 1. TORRAS, 2. ZAGG Not named in any answer: PanzerGlass, Ailun and Supershieldz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for ZAGG changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for ZAGG worldwide held steady, from 157K to 150K. - Across the 12 months ending October 2026, ZAGG’s share of searches among screen protector brands worldwide increased from 37.5% to 39.5%. - Across the 12 months ending October 2026, ZAGG’s share of searches among screen protector brands worldwide peaked at 50.6% in June 2026 and was lowest at 34% in September 2026. ## How did search popularity change for screen protector brands worldwide in October 2026? - In October 2026, ZAGG gained share of searches among screen protector brands worldwide, from 34% to 39.5%. - In October 2026, ESR lost share of searches among screen protector brands worldwide, from 8.7% to 6.6%. - In October 2026, PanzerGlass lost share of searches among screen protector brands worldwide, from 19.6% to 18%. - In October 2026, Belkin lost share of searches among screen protector brands worldwide, from 16% to 14.7%. - In October 2026, Spigen lost share of searches among screen protector brands worldwide, from 10.7% to 9.9%. - Estimated monthly branded searches for OtterBox worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Screen protector brands | 47.1K | 37.5% | 1 | | Dec 2025 | Screen protector brands | 54.9K | 43.3% | 1 | | Jan 2026 | Screen protector brands | 56.1K | 45.7% | 1 | | Feb 2026 | Screen protector brands | 38.5K | 42.7% | 1 | | Mar 2026 | Screen protector brands | 56.1K | 46.1% | 1 | | Apr 2026 | Screen protector brands | 45.9K | 46.8% | 1 | | May 2026 | Screen protector brands | 45.9K | 47.3% | 1 | | Jun 2026 | Screen protector brands | 54.9K | 50.6% | 1 | | Jul 2026 | Screen protector brands | 44.9K | 45% | 1 | | Aug 2026 | Screen protector brands | 45.9K | 44% | 1 | | Sep 2026 | Screen protector brands | 38.5K | 34% | 1 | | Oct 2026 | Screen protector brands | 39.7K | 39.5% | 1 | ## How are ZAGG’s branded searches counted? Brandwave collects information about searches that people make online using ZAGG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “invisibleshield” - “zagg” - “zagg screen protector” ## Which screen protector brands compete with ZAGG? - [PanzerGlass](/demand/global-en/brands/panzerglass): Head-to-head: /demand/global-en/compare/panzerglass-vs-zagg - [Belkin](/demand/global-en/brands/belkin): Head-to-head: /demand/global-en/compare/belkin-vs-zagg - [Spigen](/demand/global-en/brands/spigen): Head-to-head: /demand/global-en/compare/spigen-vs-zagg - [ESR](/demand/global-en/brands/esr): Head-to-head: /demand/global-en/compare/esr-vs-zagg - [TORRAS](/demand/global-en/brands/torras): Head-to-head: /demand/global-en/compare/torras-vs-zagg - [Ailun](/demand/global-en/brands/ailun) - [OtterBox](/demand/global-en/brands/otterbox) - [Supershieldz](/demand/global-en/brands/supershieldz) - [amFilm](/demand/global-en/brands/amfilm) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is ZAGG? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/zagg This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/zagg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.