---
title: "Yves Saint Laurent: search popularity worldwide"
description: "Yves Saint Laurent is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/yves-saint-laurent"
publisher: "Brandwave"
---

# Yves Saint Laurent: search popularity worldwide

Yves Saint Laurent is a fragrance brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yves Saint Laurent
- **Owned by**: Kering
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among fragrance brands**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fragrance brands | 6 | 7.6% | 1.2M |

- [Fragrance brands](/demand/global-en/categories/fragrance-brands)

## How has branded search demand for Yves Saint Laurent changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Yves Saint Laurent worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands worldwide peaked at 8.6% in November 2025 and was lowest at 5.3% in June 2026.

## How did search popularity change for fragrance brands worldwide in September 2026?

- In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 9.3% estimated Share of Search.
- In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search.
- In September 2026, Versace lost estimated Share of Search among fragrance brands worldwide, from 9.6% to 7.6%.
- In September 2026, Chanel lost estimated Share of Search among fragrance brands worldwide, from 47% to 45.7%.
- In September 2026, Gucci lost estimated Share of Search among fragrance brands worldwide, from 17.5% to 17%.
- Estimated monthly branded searches for Rabanne worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fragrance brands | 1.2M | 7.3% | 6 |
| Nov 2025 | Fragrance brands | 1.5M | 8.6% | 5 |
| Dec 2025 | Fragrance brands | 1.5M | 6.8% | 6 |
| Jan 2026 | Fragrance brands | 1.5M | 6.9% | 4 |
| Feb 2026 | Fragrance brands | 1M | 6.6% | 6 |
| Mar 2026 | Fragrance brands | 1.2M | 7.2% | 4 |
| Apr 2026 | Fragrance brands | 1M | 6.3% | 6 |
| May 2026 | Fragrance brands | 1.2M | 6.4% | 4 |
| Jun 2026 | Fragrance brands | 1M | 5.3% | 4 |
| Jul 2026 | Fragrance brands | 1M | 6.3% | 5 |
| Aug 2026 | Fragrance brands | 1.2M | 7.8% | 4 |
| Sep 2026 | Fragrance brands | 1.2M | 7.6% | 6 |

## How is Yves Saint Laurent measured?

Brandwave collects information about searches that people make online using Yves Saint Laurent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yves saint laurent”

## Which fragrance brands compete with Yves Saint Laurent?

- [Chanel](/demand/global-en/brands/chanel)
- [Gucci](/demand/global-en/brands/gucci)
- [Carolina Herrera](/demand/global-en/brands/carolina-herrera): Head-to-head: /demand/global-en/compare/carolina-herrera-vs-yves-saint-laurent
- [Tom Ford](/demand/global-en/brands/tom-ford): Head-to-head: /demand/global-en/compare/tom-ford-vs-yves-saint-laurent
- [Versace](/demand/global-en/brands/versace): Head-to-head: /demand/global-en/compare/versace-vs-yves-saint-laurent
- [Jo Malone](/demand/global-en/brands/jo-malone): Head-to-head: /demand/global-en/compare/jo-malone-vs-yves-saint-laurent
- [Rabanne](/demand/global-en/brands/rabanne): Head-to-head: /demand/global-en/compare/rabanne-vs-yves-saint-laurent
- [Viktor&Rolf](/demand/global-en/brands/viktor-and-rolf)

## Who owns Yves Saint Laurent?

Yves Saint Laurent is owned by Kering. Brandwave also tracks Gucci and Saint Laurent, owned by the same company, worldwide.

- [Kering](/demand/global-en/companies/kering): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Yves Saint Laurent?

Yves Saint Laurent is owned by Kering. Brandwave also tracks Gucci and Saint Laurent, owned by the same company, worldwide.

## Cite this page

Brandwave. "Yves Saint Laurent: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/yves-saint-laurent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yves-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.