--- title: "Yummly: search popularity and Share of Search worldwide" description: "Yummly is a recipe and meal planning app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/yummly" publisher: "Brandwave" --- # Yummly: search popularity and Share of Search worldwide Yummly is a recipe and meal planning app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Yummly - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among recipe apps**: 29.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Recipe apps | 3 | 29.3% | 6.6K | | Meal planning apps | 2 | 44.9% | 6.6K | - [Recipe apps](/demand/global-en/categories/recipe-apps) - [Meal planning apps](/demand/global-en/categories/meal-planning-apps) ## How has branded search demand for Yummly changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Yummly worldwide fell from 135K to 6.6K. - Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide decreased from 87.4% to 29.3%. - Across the 11 months ending August 2026, Yummly’s estimated Share of Search among recipe apps worldwide peaked at 94.5% in February 2026 and was lowest at 29.3% in August 2026. - Across the 11 months ending August 2026, Yummly fell from 1st to 3rd among recipe apps worldwide. - Across the 11 months ending August 2026, Yummly’s estimated Share of Search among meal planning apps worldwide decreased from 94.3% to 44.9%. - Across the 11 months ending August 2026, Yummly’s estimated Share of Search among meal planning apps worldwide peaked at 97.4% in February 2026 and was lowest at 44.9% in August 2026. - Across the 11 months ending August 2026, Yummly fell from 1st to 2nd among meal planning apps worldwide. ## How did search popularity change for recipe apps worldwide in August 2026? - In August 2026, Mealime gained estimated Share of Search among recipe apps worldwide, from 31.6% to 36%. - In August 2026, Paprika lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%. - In August 2026, Yummly lost estimated Share of Search among recipe apps worldwide, from 31.6% to 29.3%. - Estimated monthly branded searches for BigOven worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. ## How did search popularity change for meal planning apps worldwide in August 2026? - In August 2026, Mealime gained estimated Share of Search among meal planning apps worldwide, from 50% to 55.1%. - In August 2026, Yummly lost estimated Share of Search among meal planning apps worldwide, from 50% to 44.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Recipe apps | 135K | 87.4% | 1 | | Nov 2025 | Recipe apps | 165K | 89.1% | 1 | | Dec 2025 | Recipe apps | 90.5K | 81.8% | 1 | | Jan 2026 | Recipe apps | 165K | 86.2% | 1 | | Feb 2026 | Recipe apps | 301K | 94.5% | 1 | | Mar 2026 | Recipe apps | 301K | 94.5% | 1 | | Apr 2026 | Recipe apps | 18.1K | 53.1% | 1 | | May 2026 | Recipe apps | 8.1K | 33.9% | 2 | | Jun 2026 | Recipe apps | 6.6K | 31.7% | 3 | | Jul 2026 | Recipe apps | 6.6K | 31.6% | 3 | | Aug 2026 | Recipe apps | 6.6K | 29.3% | 3 | | Sep 2026 | Recipe apps | — | — | — | | Oct 2025 | Meal planning apps | 135K | 94.3% | 1 | | Nov 2025 | Meal planning apps | 165K | 96.2% | 1 | | Dec 2025 | Meal planning apps | 90.5K | 93.2% | 1 | | Jan 2026 | Meal planning apps | 165K | 94.3% | 1 | | Feb 2026 | Meal planning apps | 301K | 97.4% | 1 | | Mar 2026 | Meal planning apps | 301K | 97.4% | 1 | | Apr 2026 | Meal planning apps | 18.1K | 73.3% | 1 | | May 2026 | Meal planning apps | 8.1K | 55.1% | 1 | | Jun 2026 | Meal planning apps | 6.6K | 50% | 2 | | Jul 2026 | Meal planning apps | 6.6K | 50% | 2 | | Aug 2026 | Meal planning apps | 6.6K | 44.9% | 2 | | Sep 2026 | Meal planning apps | — | — | — | ## How is Yummly measured? Brandwave collects information about searches that people make online using Yummly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “yummly” ## Which recipe apps compete with Yummly? - [Mealime](/demand/global-en/brands/mealime): Head-to-head: /demand/global-en/compare/mealime-vs-yummly - [Paprika](/demand/global-en/brands/paprika): Head-to-head: /demand/global-en/compare/paprika-vs-yummly - [BigOven](/demand/global-en/brands/bigoven): Head-to-head: /demand/global-en/compare/bigoven-vs-yummly - [Whisk](/demand/global-en/brands/whisk): Head-to-head: /demand/global-en/compare/whisk-vs-yummly ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Yummly: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/yummly This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yummly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.