---
title: "Yu-Gi-Oh!: search popularity worldwide"
description: "Yu-Gi-Oh! is a trading card game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/yu-gi-oh"
publisher: "Brandwave"
---

# Yu-Gi-Oh!: search popularity worldwide

Yu-Gi-Oh! is a trading card game. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Yu-Gi-Oh!
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among trading card games**: 85.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trading card games | 1 | 85.5% | 823K |

- [Trading card games](/demand/global-en/categories/trading-card-games)

## How has branded search demand for Yu-Gi-Oh! changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Yu-Gi-Oh! worldwide held steady at 823K.
- Across the 12 months ending September 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games worldwide increased from 81.7% to 85.5%.
- Across the 12 months ending September 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games worldwide peaked at 85.5% in September 2026 and was lowest at 73.8% in August 2026.

## How did search popularity change for trading card games worldwide in September 2026?

- In September 2026, Yu-Gi-Oh! gained estimated Share of Search among trading card games worldwide, from 73.8% to 85.5%.
- In September 2026, One Piece Card Game lost estimated Share of Search among trading card games worldwide, from 18.1% to 9.4%.
- In September 2026, Disney Lorcana lost estimated Share of Search among trading card games worldwide, from 8.1% to 5.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trading card games | 823K | 81.7% | 1 |
| Nov 2025 | Trading card games | 823K | 84.5% | 1 |
| Dec 2025 | Trading card games | 823K | 85.2% | 1 |
| Jan 2026 | Trading card games | 823K | 77.9% | 1 |
| Feb 2026 | Trading card games | 673K | 80% | 1 |
| Mar 2026 | Trading card games | 823K | 83% | 1 |
| Apr 2026 | Trading card games | 673K | 80% | 1 |
| May 2026 | Trading card games | 823K | 84.5% | 1 |
| Jun 2026 | Trading card games | 673K | 79.8% | 1 |
| Jul 2026 | Trading card games | 673K | 74.9% | 1 |
| Aug 2026 | Trading card games | 673K | 73.8% | 1 |
| Sep 2026 | Trading card games | 823K | 85.5% | 1 |

## How is Yu-Gi-Oh! measured?

Brandwave collects information about searches that people make online using Yu-Gi-Oh!’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yu gi oh”

## Which trading card games compete with Yu-Gi-Oh!?

- [One Piece Card Game](/demand/global-en/brands/one-piece-card-game): Head-to-head: /demand/global-en/compare/one-piece-card-game-vs-yu-gi-oh
- [Disney Lorcana](/demand/global-en/brands/disney-lorcana): Head-to-head: /demand/global-en/compare/disney-lorcana-vs-yu-gi-oh

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Yu-Gi-Oh!: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/yu-gi-oh

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yu-gi-oh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.