--- title: "YouTube TV: search popularity worldwide" description: "Google's live TV streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/youtube-tv" publisher: "Brandwave" --- # YouTube TV: search popularity worldwide Google's live TV streaming service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: YouTube TV - **Owned by**: Google - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among streaming services**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming services | 5 | 5.6% | 7.5M | - [Streaming services](/demand/global-en/categories/streaming-services) ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouTube TV was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. YouTube TV is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HBO Max | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Hulu | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | YouTube TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Apple TV | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Sling TV | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Philo | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Fubo | 10th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I use?": 1. Netflix, 2. HBO Max, 3. Hulu, 4. Disney+, 5. Prime Video, 6. YouTube TV - Asked ChatGPT "What are the best streaming services?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Hulu, 5. Prime Video, 6. Apple TV, 7. YouTube TV, 8. Fubo - Asked ChatGPT "What's the best streaming service for movies and shows?": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. Hulu - Searched Google, AI Overview "streaming services": 1. Netflix, 2. HBO Max, 3. Disney+, 4. Prime Video, 5. Apple TV, 6. YouTube TV, 7. Hulu, 8. Sling TV, 9. Philo - Searched Google, AI Overview "tv streaming service": 1. YouTube TV, 2. Hulu, 3. Sling TV, 4. Philo, 5. Disney+ Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for YouTube TV changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for YouTube TV worldwide held steady at 7.5M. - Across the 12 months ending September 2026, YouTube TV’s share of searches among streaming services worldwide peaked at 5.6% in September 2026 and was lowest at 3% in April 2026. ## How did search popularity change for streaming services worldwide in September 2026? - In September 2026, YouTube TV overtook Apple TV and Hulu to rank 5th among streaming services worldwide, with 5.6% of the searches. - In September 2026, Hulu gained share of searches among streaming services worldwide, from 3.1% to 3.7%. - In September 2026, Fubo gained share of searches among streaming services worldwide, from 0.76% to 1.4%. - In September 2026, Disney+ lost share of searches among streaming services worldwide, from 12.6% to 10.1%. - In September 2026, Netflix lost share of searches among streaming services worldwide, from 62.9% to 61.8%. - HBO Max’s share of searches among streaming services worldwide has lost ground for 3 months in a row, from 8.3% to 6.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming services | 7.5M | 5.3% | 5 | | Nov 2025 | Streaming services | 7.5M | 5.2% | 5 | | Dec 2025 | Streaming services | 5M | 3.2% | 7 | | Jan 2026 | Streaming services | 6.1M | 3.8% | 6 | | Feb 2026 | Streaming services | 6.1M | 4.6% | 5 | | Mar 2026 | Streaming services | 6.1M | 4.4% | 6 | | Apr 2026 | Streaming services | 4.1M | 3% | 7 | | May 2026 | Streaming services | 4.1M | 3.1% | 7 | | Jun 2026 | Streaming services | 6.1M | 4.6% | 5 | | Jul 2026 | Streaming services | 5M | 3.9% | 6 | | Aug 2026 | Streaming services | 4.1M | 3.1% | 7 | | Sep 2026 | Streaming services | 7.5M | 5.6% | 5 | ## How are YouTube TV’s branded searches counted? Brandwave collects information about searches that people make online using YouTube TV’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “youtube tv” ## Which streaming services compete with YouTube TV? - [Netflix](/demand/global-en/brands/netflix) - [Disney+](/demand/global-en/brands/disney-plus): Head-to-head: /demand/global-en/compare/disney-plus-vs-youtube-tv - [HBO Max](/demand/global-en/brands/hbo-max): Head-to-head: /demand/global-en/compare/hbo-max-vs-youtube-tv - [Prime Video](/demand/global-en/brands/amazon-prime-video): Head-to-head: /demand/global-en/compare/amazon-prime-video-vs-youtube-tv - [Apple TV](/demand/global-en/brands/apple-tv): Head-to-head: /demand/global-en/compare/apple-tv-vs-youtube-tv - [Hulu](/demand/global-en/brands/hulu): Head-to-head: /demand/global-en/compare/hulu-vs-youtube-tv - [Fubo](/demand/global-en/brands/fubo) - [Sling TV](/demand/global-en/brands/sling-tv) - [Philo](/demand/global-en/brands/philo) ## Who owns YouTube TV? YouTube TV is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music and YouTube Studio, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 68 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns YouTube TV? YouTube TV is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music and YouTube Studio, owned by the same company, worldwide. ## Cite this page Brandwave. "YouTube TV: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/youtube-tv This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/youtube-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.