--- title: "YouTube Music: search popularity and Share of Search worldwide" description: "YouTube Music is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/youtube-music" publisher: "Brandwave" --- # YouTube Music: search popularity and Share of Search worldwide YouTube Music is a music streaming service available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: YouTube Music - **Owned by**: Google - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among music streaming services**: 33.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Music streaming services | 2 | 33.3% | 30.4M | - [Music streaming services](/demand/global-en/categories/music-streaming-services) ## How has branded search demand for YouTube Music changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for YouTube Music worldwide held steady at 30.4M. - Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide increased from 28.8% to 33.3%. - Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide peaked at 33.7% in July 2026 and was lowest at 28.8% in October 2025. ## How did search popularity change for music streaming services worldwide in August 2026? - In August 2026, Apple Music gained estimated Share of Search among music streaming services worldwide, from 3% to 3.7%. - In August 2026, Spotify lost estimated Share of Search among music streaming services worldwide, from 61.6% to 61%. - Estimated monthly branded searches for Tidal worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026. - Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 11 measured months, from 2.2M to 1.8M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Music streaming services | 30.4M | 28.8% | 2 | | Nov 2025 | Music streaming services | 30.4M | 29.1% | 2 | | Dec 2025 | Music streaming services | 30.4M | 29.1% | 2 | | Jan 2026 | Music streaming services | 30.4M | 29.1% | 2 | | Feb 2026 | Music streaming services | 24.9M | 28.8% | 2 | | Mar 2026 | Music streaming services | 30.4M | 28.9% | 2 | | Apr 2026 | Music streaming services | 30.4M | 29.1% | 2 | | May 2026 | Music streaming services | 30.4M | 29.1% | 2 | | Jun 2026 | Music streaming services | 30.4M | 29.4% | 2 | | Jul 2026 | Music streaming services | 30.4M | 33.7% | 2 | | Aug 2026 | Music streaming services | 30.4M | 33.3% | 2 | | Sep 2026 | Music streaming services | — | — | — | ## How is YouTube Music measured? Brandwave collects information about searches that people make online using YouTube Music’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “youtube music” ## Which music streaming services compete with YouTube Music? - [Spotify](/demand/global-en/brands/spotify): Head-to-head: /demand/global-en/compare/spotify-vs-youtube-music - [Apple Music](/demand/global-en/brands/apple-music): Head-to-head: /demand/global-en/compare/apple-music-vs-youtube-music - [Amazon Music](/demand/global-en/brands/amazon-music): Head-to-head: /demand/global-en/compare/amazon-music-vs-youtube-music - [Tidal](/demand/global-en/brands/tidal): Head-to-head: /demand/global-en/compare/tidal-vs-youtube-music ## Who owns YouTube Music? YouTube Music is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed and YouTube, owned by the same company, worldwide. - [Google](/demand/global-en/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns YouTube Music? YouTube Music is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Google Workspace, Looker, Looker Studio, Snapseed and YouTube, owned by the same company, worldwide. ## Cite this page Brandwave. "YouTube Music: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/youtube-music This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/youtube-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.