---
title: "YouGov: search popularity and Share of Search worldwide"
description: "YouGov is a brand tracking platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/yougov"
publisher: "Brandwave"
---

# YouGov: search popularity and Share of Search worldwide

YouGov is a brand tracking platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: YouGov
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among market research firms**: 30.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Market research firms | 2 | 30.8% | 201K |

- [Market research firms](/demand/global-en/categories/market-research-firms)

## How has branded search demand for YouGov changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for YouGov worldwide fell from 246K to 201K.
- Across the 11 months ending August 2026, YouGov’s estimated Share of Search among market research firms worldwide peaked at 38.7% in July 2026 and was lowest at 28.9% in June 2026.

## How did search popularity change for market research firms worldwide in August 2026?

- In August 2026, Ipsos overtook YouGov to take the highest estimated Share of Search among market research firms worldwide, at 37.7%.
- In August 2026, GfK gained estimated Share of Search among market research firms worldwide, from 9.5% to 11.4%.
- In August 2026, YouGov lost estimated Share of Search among market research firms worldwide, from 38.7% to 30.8%.
- Nielsen’s estimated Share of Search among market research firms worldwide has gained ground for 3 months in a row, from 1.7% to 2.8% in August 2026.
- Mintel’s estimated Share of Search among market research firms worldwide has lost ground for 3 months in a row, from 4.6% to 3.4% in August 2026.
- Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Market research firms | 246K | 30.8% | 2 |
| Nov 2025 | Market research firms | 246K | 34.4% | 1 |
| Dec 2025 | Market research firms | 201K | 32.4% | 2 |
| Jan 2026 | Market research firms | 246K | 36.4% | 1 |
| Feb 2026 | Market research firms | 201K | 31.6% | 2 |
| Mar 2026 | Market research firms | 246K | 32.3% | 2 |
| Apr 2026 | Market research firms | 246K | 30.8% | 2 |
| May 2026 | Market research firms | 246K | 34.1% | 2 |
| Jun 2026 | Market research firms | 201K | 28.9% | 2 |
| Jul 2026 | Market research firms | 246K | 38.7% | 1 |
| Aug 2026 | Market research firms | 201K | 30.8% | 2 |
| Sep 2026 | Market research firms | — | — | — |

## How is YouGov measured?

Brandwave collects information about searches that people make online using YouGov’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “yougov”

## Which market research firms compete with YouGov?

- [Ipsos](/demand/global-en/brands/ipsos): Head-to-head: /demand/global-en/compare/ipsos-vs-yougov
- [Kantar](/demand/global-en/brands/kantar): Head-to-head: /demand/global-en/compare/kantar-vs-yougov
- [GfK](/demand/global-en/brands/gfk): Head-to-head: /demand/global-en/compare/gfk-vs-yougov
- [Mintel](/demand/global-en/brands/mintel): Head-to-head: /demand/global-en/compare/mintel-vs-yougov
- [Nielsen](/demand/global-en/brands/nielsen): Head-to-head: /demand/global-en/compare/nielsen-vs-yougov

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "YouGov: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/yougov

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/yougov. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.